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Episodes (34)
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Jul 01, 2026 — Earned First's Cannes podcast series concludes with Omnicom PR CEO Chris Foster, who joins Arun Sudhaman for a wide-ranging conversation about creativity, culture, CCOs and consolidation. Foster reflects on what he sees as a shift in creativity toward...
No transcript available.
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Jul 01, 2026 — Craig Buchholz, US CEO of Burson, joins Earned First at Cannes Lions 2026 the day after the agency's Kit Kat Heist campaign won the PR Lions Grand Prix. He discusses what made it work: a crisis reframed as cultural opportunity, bravery as a...
No transcript available.
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Jun 30, 2026 — Recorded at Cannes Lions 2026, WE Communications Asia-Pacific president Nitin Mantri discusses how brands such as Adidas and ITC have built genuine community participation rather than advertising-driven attention, and why measuring community value...
No transcript available.
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Jun 30, 2026 — Newly-installed Penta gobal CEO Jim O'Leary joins the Earned First podcast at Cannes to argue that legacy agency models are buckling under client demands they weren't built for, and that most firms are far better at marketing AI than deploying it. He...
No transcript available.
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Jun 27, 2026 — In the first our Cannes podcasts, Zeno global CEO Barby Siegel and chief client impact officer Thomas Bunn examine the firm's Clarity 2030 research, which studies CMO attitudes toward reputation, earned media, and AI discoverability. The duo discuss...
No transcript available.
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Jun 16, 2026 — Tetsuya Honda spent nearly 20 years at Fleischmann Hillard before leaving to build Honda Office, a strategy-only consultancy operating without permanent staff or execution mandates. Earlier this year he extended that model across six Southeast Asian...
No transcript available.
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Jun 09, 2026 — In this episode, Burson's Asia-Pacific head of intelligence and transformation Red Surtida joins Earned First founding editor Arun Sudhaman and research and insights editor David Blecken to explore the findings of the 'Credibility Paradox', a study...
No transcript available.
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May 20, 2026 — Charlotte Mceleny has seen the PR and marketing industry from both sides, through 15 years as a journalist, then inside a holding group at MediaMonks. In this conversation, she and Arun Sudhaman work through what's actually happening to the holding...
No transcript available.
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May 07, 2026 — Mazen Nahawi, founder and group CEO of CARMA and RAIYN, joins Earned First to assess the communications landscape of the ongoing US-Iran conflict. Drawing on CARMA's media intelligence data, he argues that the largely neutral view of Gulf countries...
No transcript available.
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Apr 26, 2026 — Christine Fellowes, founder of NINEby9, and Jane Morgan, chief client officer at Ashbury Communications, join Earned First to discuss Nineby9's latest research report, AI and the Future of Women in the Workplace. The conversation covers the exposure...
No transcript available.