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We dug deeper into the data collected from a survey of 1,000+ journalists and additionally interviewed 19 reporters and editors to help PR professionals understand how to pitch specific types of journalists.
Here are a few of the highlights from our deep dive:
- Broadcast journalists are less likely to respond to pitches, but love it if you can offer interviews with everyday people and visual elements.
- Technology journalists may be oversaturated with hyperbole, so pitch them straight and leave the hype for the marketing materials.
- Local and regional journalists have a marked preference for Facebook, making it an ideal channel if you’re looking for local coverage.
