View all webinars Inside Modern PR: Trust, Timing, and the Power of Being Believed
A Generational Deep Dive Into What Earns Attention in 2025
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In an era where social media commands attention but trust is fractured, earned media is not obsolete, it’s being reinvented. Muck Rack and VaynerMedia’s new consumer survey explores how trust, timing and belief show up across generations and what that means for brands trying to break through.
Watch this on-demand webinar to discuss the survey results. We explore:
- Why consumers question credibility (and the biggest red flags that undermine trust)
- How social media is shaping where people get their news
- What actions brands can take today to build trust, from fact-based messaging to driving authenticity
Panelists
Linda Zebian
VP of Communications
Muck Rack
Matt Prince
Head of Earned Media & Brand Social
KFC
Rachele Testa Schaefers
Vice President, Global Communications
VaynerX
Jack Westerkamp
Co-founder
Breaking and Entering Media
Geno Schellenberger
Co-founder
Breaking and Entering Media