View all webinars From data to decisions: Building a media intelligence reporting strategy that drives action
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Communications teams have no shortage of data. From earned media to emerging metrics like AI visibility, the challenge is turning it into meaningful insights that influence business decisions.
Join Linda Zebian, VP of Communications at Muck Rack, and Prathima Ramesh, Director of Insight and Consultancy at Muck Rack, for an on-demand 30-minute fireside chat exploring what modern media intelligence reporting should look like today.
Through real-world examples, they'll discuss how leading communications teams are moving beyond dashboards and metrics to build executive-ready reports that connect multiple data sources into a clear, actionable story.
What you'll learn
- What separates an executive-ready media intelligence report from a collection of metrics
- How to combine earned media, social conversation, competitive intelligence and AI visibility into one cohesive narrative
- Which insights communications leaders should prioritize to influence business decisions
- Practical frameworks for building reports that provide recommendations
- Examples of modern media intelligence reports and the thinking behind them
Meet the panel
