An extension of your communications team
Work with experts who know your industry
Our team interprets coverage to surface what matters most to you. Every insight comes with context, recommendations and a clear path forward.
Tailor reports to your audience and goals
From board-ready briefs to daily digests, every deliverable is designed to land with the right audience.
How do you prove the true value of communication?
free guide
The ultimate guide to measuring the value of communications
Over 70% of PR professionals feel pressure to focus on vanity metrics but struggle to demonstrate the real business impact of their work.
- Learn how to define impactful KPIs
- Understand the integration of advanced measurement tools
- Discover how to turn data into actionable strategies
- Focus on value measurement, not vanity metrics
Built on proof. Backed by people.
100+ certified analysts
1M+ sources monitored globally
AMEC award-winning team
Thousands of PR teams trust Muck Rack
Learn more
Getting started with media intelligence
A practical guide to media intelligence for PR teams, covering strategy, measurement, tools, and how to move beyond basic monitoring.
The ultimate guide to measuring the value of communication
Learn how to measure the value of PR beyond vanity metrics. This guide shows how to define KPIs, apply advanced measurement techniques, and turn data into actionable insight.
Media monitoring with AI and integrated analytics
Discover how to track brand mentions, monitor media coverage and measure PR success using AI-driven media monitoring tools and proven strategies.
Not sure where to start? Talk to our experts!
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FAQs
When did Ruepoint become Muck Rack?
Ruepoint became a part of the Muck Rack family in January 2025. Following the integration of teams and technologies, we unified under the Muck Rack brand in May 2026.
How is media intelligence different from media monitoring?
Media monitoring shows you what’s being said. Media intelligence explains why it matters. While monitoring tracks mentions, media intelligence adds context – analyzing coverage, spotting trends, measuring sentiment, and surfacing insights you can act on. It’s the strategic layer that turns data into direction.
Can I customize Media Intelligence Services to my team’s exact needs?
Yes, our services are fully customizable and tailored to your business. We partner closely with your team to align on goals, identify key stakeholders, and define the KPIs that matter most. Our AMEC-certified analysts craft each deliverable for its specific audience -- whether it’s a report for the C-suite or a digest for internal comms – so each team receives exactly what’s relevant to them.
Do I need to be a Muck Rack customer to take advantage of Media Intelligence Services?
Yes, our Media Intelligence Services complement our platform, adding a layer of expert, hands-on support to meet your every need.
