This Cookie Notice applies to any web page, which may include other interactive properties linked through this web page (“Muck Rack Website(s)” or “Website(s)”) which are operated by or on behalf of Muck Rack, LLC (“Muck Rack”). References in this Cookie Notice to “we” and through similar words such as “us,” “our,” etc. refer to Muck Rack as the operator and distributor of this Website.
By clicking to accept cookies, you are consenting to our use of cookies and similar technologies in accordance with this Cookie Notice. If you do not agree to our use of cookies and similar technologies, you can modify your cookies settings directly from your Muck Rack profile page or through the Muck Rack Website by managing your consent preferences.
Although you are not required to accept cookies when you visit the Muck Rack Website, you may be unable to use all of the functionality of the website if you reject certain cookies.
The cookies we use or allow are an accepted part of e-commerce and important to your use of the Muck Rack Website. The information collected by cookies does not explicitly identify you, but some information may be considered personal information in certain jurisdictions; it includes, but is not limited to, general information about your computer settings, your connection to the Internet (e.g. operating system and platform, IP address, your browsing patterns, and timings of browsing on the website), and your location. Location data may be collected through marketing cookies and is typically used for purposes such as providing targeted advertisements that are relevant to your geographical location but will not provide precise location information. Further details about the types of cookies that Muck Rack utilizes can be found below.
Any personal information you do provide to us through the Muck Rack Website would be governed by Muck Rack’s Privacy Policy.
What is a Cookie?
Cookies are pieces of data issued by a website that, among other things, allow your computer to utilize all the features on the website. If and when your computer accepts a cookie, the cookie may be stored on the computer’s hard drive.
Below we provide more information about the specific types of cookies utilized by the Muck Rack Website, and what those cookies do.
Data Collected via Cookies
Each time a computer visits the Muck Rack Website we may collect certain data from that computer. This data is automatically collected from the computer’s web browser and may include data such as the following:
- the type of web browser software the computer uses (for example, Google Chrome or Internet Explorer);
- the name of the domain from which the computer accessed the Internet;
- the Internet address of the website from which the computer linked directly to the Website;
- the date and time the computer accessed the Website.
We may use this data to help us make the Muck Rack Website more useful to you and for other business purposes. For example, we may tell business partners how many computers visited the Website or what pages were most popular. We may prepare reports and other materials using the data. We may use this data for any other purpose and may share the data with third parties.
Types of Cookies Utilized by the Muck Rack Website
Cookies can either be session cookies or persistent cookies. A session cookie does not identify you personally and automatically expires when you close your browser. A persistent cookie will remain until it expires or until you delete your cookies. These cookies do not expire when you close your browser. By assigning your computer a unique identifier through a persistent cookie, we are able to create a database of your previous choices and preferences which can be provided by us automatically, saving you time and effort on future visits.
In addition, third parties may place and read cookies on your browser or use web beacons or similar technologies to collect data. A description of the specific functionality of the cookies used by the Muck Rack Website is provided below.
Strictly Necessary Cookies
Necessary cookies enable basic functions on the Muck Rack Website, like page navigation and access to secure areas of the websites. The Muck Rack Website cannot function properly without these cookies. As such, necessary cookies will always be collected regardless of your cookie settings. Necessary cookies are used for the following purposes, including:
- Preserving your website session state across page requests;
- Distributing traffic to the Muck Rack Website across several servers in order to optimize response times and improve your website experience;
- Identifying trusted web traffic to keep the Muck Rack Website secure;
- Storing your cookie consent state for the current Muck Rack Website you’re visiting.
Targeting Cookies
Targeting cookies are used to track visitors across the Muck Rack Website. The intention is to display ads that are relevant and engaging for each individual user of the Muck Rack Website. You may opt out of the collection of targeting cookies at any time. Targeting cookies are used for the following purposes:
- Registering a unique ID that identifies your device for the purpose of targeted ads, auto-populating forms, validating if certain contact information is correct, keeping statistics about third party sites used/accessed through the Muck Rack Website;
- Registering anonymized user data, such as IP address, geographical location, visited websites, and what ads you have clicked, with the purpose of optimizing ad display based on your movement on websites that use the same ad network;
- Collecting data on your visits to the website, such as what pages have been accessed, number of visits, average time spent on the website, in order to categorize your interest and demographic profiles in terms of resales for targeted marketing, identifying traffic patterns on the Muck Rack Website, and carrying out surveys to better understand your preferences;
- Evaluating efficacy of advertisements and likelihood of groups to engage with the Muck Rack Website and purchase Muck Rack products;
- Registering your sharing of content via social media.
Performance Cookies
Performance cookies help us understand how visitors interact with the Muck Rack Website by collecting and reporting information anonymously. Performance cookies are used for the following purposes:
- Anonymously logging details about your browser and computer through a website like Google Analytics;
- Collecting anonymous data on your visits to the Muck Rack Website, such as the number of visits, average time spent on the website and what pages have been loaded, in order to generate reports for optimizing the Muck Rack Website content;
- Determining what type of device (smartphones, tablets, computers, TVs etc.) is being used to access the Muck Rack Website;
- Gathering anonymous, technical information regarding your browser, operating system, IP address and screen resolution as well as your navigation on the website.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Third Party Ad Networks
Muck Rack may use third parties, such as network advertisers, to serve advertisements on third party websites or other media (for example, a third-party social networking Website). This enables Muck Rack and these third parties to target advertisements to you for products offered by us and products and Websites offered by third parties in which you might be interested. Third party ad network providers, advertisers, sponsors, and/or traffic measurement websites may use cookies, JavaScript, Web beacons, flash cookies or local shared objects and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. This Cookie Notice does not apply to them, and we cannot control their activities. You should consult the respective cookie policies of these third-party ad servers or ad networks for more information on their practices and for instructions on how to opt-out of certain practices.
Version 1
September 7, 2023
