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Watch Claire Walsh, Lead of Public Relations at ZipRecruiter, and Linda Zebian, VP of Communications at Muck Rack have a practical conversation on how to track the right metrics, build smarter reports and connect PR to business outcomes.
They cover:
- Valuable vs. vanity metrics
- Common mistakes in PR reporting
- Tips for proving the value of PR to stakeholders
Panelists
Linda Zebian
VP of Communications
Muck Rack
Claire Walsh
Lead of Public Relations
ZipRecruiter
