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There's nothing sexier than traction. It's something that's been valued in startups for a long time, and in high-growth markets, the bar for meaningful traction is quickly being raised. In late-2014, I recruited my co-founder, Jackson Noel, and together we raised $1.2M to accelerate the growth of the world's first user onboarding platform, Appcues. Today, we power the onboarding for over 13 million people every month.
Common startup stories go something like this: the founder has a problem in their life, and creates a product to address it. Maybe they had trouble planning their vacation or couldn't find a vegan restaurant. An example I encounter a lot is the so-called "things to do" problem. "I'm bored, I want to find something to do this weekend." It's alluring and sexy to tackle problems like this. They're fun. Here's the harsh reality: Unless your product has a daily use case, you won't make it.
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