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Nancy Snow

Bon Air, Finger Lakes, Tokyo
Covers:  Foreign Policy; Propaganda and Persuasion; Public Diplomacy; Great Power Competition; East Asia; Japan; China; Korea; US; Gender Diplomacy; Media and Information Warfare Studies
Public Diplomacy | Strategic Comms | Author, Battleship Diplomat (Naval Institute Press) | Propaganda and Persuasion (8e) | Professor Emerita | Global Speaker

Nancy Snow’s Journalist Portfolio

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Emerging Technologies need public trust

Emerging Technologies need public trust

China Daily Global Lens — Public conversations about technology are increasingly fragmented. Online ecosystems amplify fear, outrage, conspiracy theories and emotional polarization faster than institutions can respond, just as misinformation often spreads more rapidly than scientific clarification. Public mood itself has become a strategic battleground. I have described this phenomenon elsewhere as "mood trafficking" — the shaping of emotional climates through narratives, images, and information systems. In the digital era, whoever shapes public mood often shapes public perception... Technology policy itself must become more human-centered.

Japan should not abandon its peace brand

Japan should not abandon its peace brand

Nikkei Asia — Nancy Snow is former Pax Mundi ("World Peace") Professor of Public Diplomacy at Kyoto University of Foreign Studies. She is author or editor of 17 books, including the forthcoming "Battleship Diplomat: The Enduring Legacy of the USS Missouri" (Naval Institute Press, 2026.)

The last pandas in Japan cannot ease geopolitical tensions

The last pandas in Japan cannot ease geopolitical tensions

Nikkei Asia — Unlike traditional diplomacy, which targets elites and institutions, emotional statecraft operates at the level of affection, nostalgia, and identity. Pandas are uniquely suited to this role. Cute, apolitical and universally adored, they bypass policy debate and speak directly to the public. For decades, China has deployed them as its most successful soft-power ambassadors. Their withdrawal, therefore, is not an impulsive gesture. It is a calibrated signal aimed less at Japanese policymakers than at Japanese society itself.

Sanae Takaichi's reboot of 'brand Japan'

Sanae Takaichi's reboot of 'brand Japan'

Nikkei Asia — Nancy Snow, a global adviser on public diplomacy and strategic communication, is the author of the upcoming "Battleship Diplomat: The Enduring Legacy of the USS Missouri" (Naval Institute Press, 2026).

Time to wave goodbye to diplomatic reliance on 'Japan hands'

Time to wave goodbye to diplomatic reliance on 'Japan hands'

Nikkei Asia — Nancy Snow is a scholar of public diplomacy and strategic communications, focusing on Japan and the Indo-Pacific. She is the author of "The Mystery of Japan's Information Power" (Bunshindo, 2022).

The fall of U.S. diplomacy in the age of Musk

The fall of U.S. diplomacy in the age of Musk

Nikkei Asia — Nancy Snow is a fellow at the Institute of Contemporary Asian Studies, Temple University Japan. Her latest book is "Propaganda and Persuasion" (Sage,

Childless cat ladies of the world must unite against JD Vance's misogyny

Childless cat ladies of the world must unite against JD Vance's misogyny

Nikkei Asia — "JD Vance will run out of paint for that corner he's backed himself into if he thinks he can defend a Stepford Wives' version of a pro-family Republican agenda in the 2024 election. So far, he's doubling down, which is likely to backfire. Vance told popular conservative podcaster Megyn Kelly that his original remarks were sarcastic. "This is not about criticizing people who, for various reasons, didn't have kids. This is about criticizing the Democratic Party for becoming anti-family and anti-child."

‎ACS Athens Owlcast: Owlcast 98 - President's Edition w/Nancy Snow * Reflections on diplomacy and...

‎ACS Athens Owlcast: Owlcast 98 - President's Edition w/Nancy Snow * Reflections on diplomacy and...

Apple Podcasts — The last Owlcast of the season proudly hosts Dr. Nancy Snow, a Fulbright Professor of Public Diplomacy at Panteion University, a Visiting Scholar at the Institute of International Relations (IDIS), and the Lead Author of "Propaganda and Persuasion," now in its 8th edition with Sage. Her expertise in intercultural communications, peace and conflict resolution, and US foreign policy, particularly public diplomacy, makes her a fitting guest for this season's finale.

Japan, like Greece, finds it taxing to deal with too many tourists

Japan, like Greece, finds it taxing to deal with too many tourists

Nikkei Asia — We need to recognize that overtourism is a zero-sum game. A tourist with a conscience will view every trip in the context of environmental and cultural protection, not just their cultural enrichment and pleasure -- and pay accordingly to offset the impact they make. Doing just a little or not enough is costing us all too much.

「ブランド国家」日本とドイツの決定的な違いは「移民」と「男女平等」

「ブランド国家」日本とドイツの決定的な違いは「移民」と「男女平等」

Nikkei Top Leader — 日独両国に住んだ視点から見ると、日本とドイツには特筆すべき大きな違いがある。その筆頭は、ドイツのマクロ経済の活力が移民と男女平等の恩恵を受けている点だ。

Japan can learn from Germany's approach to training and work

Japan can learn from Germany's approach to training and work

Nikkei Asia — Nancy Snow is a senior visiting scholar at the Institute of International Relations in Athens and a Fulbright professor of public diplomacy at Panteion University of Social and Political Sciences.

日本はブランド力を生かせ ナンシー・スノー氏 - 日本経済新聞

日本はブランド力を生かせ ナンシー・スノー氏 - 日本経済新聞

Nikkei — アンホルト―イプソス社が毎年発表している「国家ブランド指数」で、昨年、日本が初めて60カ国中1位となった。このランキングは世界的にどのように認識されているかによって各国をランク付けするもので、フランスの市場調査会社イプソス・グループが6万人以上を対象に実施したインタビューに基づいている。国家ブランドとは、単にその国の良い評判のことだ。特定の企業や人に良い評判や悪い評判があるように、国にも良い評

Perceptions of Japan have never been better, but that is not enough

Perceptions of Japan have never been better, but that is not enough

Nikkei Asia — Nancy Snow is principal of Global Persuasion Strategies, a Tokyo-based consultancy, and Fulbright professor of public diplomacy at Panteion University in Athens, Greece. Just like with people and companies, a country's reputation can rise and fall. It is a dynamic measure that needs constant monitoring. As Warren Buffet, who has been making headlines for his bullish stance on investing in Japan, is famous for saying, "It takes 20 years to build a reputation and five minutes to ruin it."

Guardrails are needed as new nuclear arms race gets underway

Guardrails are needed as new nuclear arms race gets underway

Nikkei Asia — We cannot just sit on the sidelines while the Doomsday Clock ticks closer to midnight and a new three-way nuclear arms race emerges between Russia, China and the U.S. It has been 36 years since Reagan and Gorbachev together recognized the folly of the last nuclear arms race. Cooler heads prevailed for the sake of a greater good. With a three-way nuclear race likely to be more unpredictable than the two-way Soviet-U.S. race, it is well-nigh time for all to acknowledge that there can be no winners in a nuclear exchange.

How graphic pro-Israel ads appeared in kids' video games

How graphic pro-Israel ads appeared in kids' video games

Yahoo News — STORY: "When he first saw it, he was shocked, he looked quite disturbed. He knew it was something he wasn't supposed to see." Maria Julia Assis's 6-year-old son was playing a puzzle game on his phone at home in London when the game was interrupted by a video showing Hamas militants, terrified Israeli families and blurred graphic footage.

Better English is in Japan's security interest

Better English is in Japan's security interest

Nikkei Asia — Japanese media recently reported the woeful news that the average ninth grader taking part in a national English-speaking assessment test earlier this year answered only 12.4% of the questions correctly and that most students failed to get any questions right. This is a bad sign for a country that is now taking on a lot more diplomatic and security obligations. At the same time, it is experiencing a population decline that is forcing the country to loosen its immigration restrictions. Japan needs better English language skills urgently to reduce its linguistic isolation. Otherwise, its global outreach will continue to lag behind that of China and other countries whose English proficiency levels are much higher.

Who's targeted by the trilateral security summit at Camp David? | Inside Story

Who's targeted by the trilateral security summit at Camp David? | Inside Story

Al Jazeera English (AJE) — 'A new era of co-operation' - that's how U.S. President Joe Biden has described his meeting with the leaders of South Korea and Japan at Camp David in Maryland. The three heads of state pledged to deepen their security partnership in the Asia-Pacific.

Inside Japan's Evolving Smoking Culture

Inside Japan's Evolving Smoking Culture

VICE — Cigarette sales in Japan have been rapidly declining in recent years. We uncover some of the reasons why. Features insight from Japan nation brand analyst and public diplomacy professor, Dr. Nancy Snow.

How close have US and China come into direct military confrontation?

How close have US and China come into direct military confrontation?

TRT World — US secretary of state Antony Blinken met with China’s President Xi Jinping in June 2023 as the two countries try to salvage a diplomatic relationship and ensure that the two do not spiral towards conflict. East Asian geopolitical analyst, Nancy Snow, talks to TRT World about US-China relations and how close the two nations have come to military confrontation recently.

The world needs Japan to rally the G-7 against nuclear weapons

The world needs Japan to rally the G-7 against nuclear weapons

Nikkei Asia — Amid Ukraine war, summit in Hiroshima presents opportunity to show leadership Nancy Snow Nancy Snow is distinguished visiting professor of strategic communications at Schwarzman College of Tsinghua University and principal of Global Persuasion Strategies.

The Japan Foundation is key to the country's soft power

The Japan Foundation is key to the country's soft power

Nikkei Asia — The Japan Foundation was founded in 1972 to focus full-time on connecting the country with the world at a time when cultural exchanges and the promotion of Japanese language instruction and Japan studies overseas were not yet the norm. Fifty years ago, mutual understanding between Japan and the world was narrowly cast. The nation had successfully hosted the 1964 Tokyo Olympic Games, the Japan World Exposition 1970 in Osaka and the 1972 Sapporo Winter Olympic Games. Japanese companies like Sony and Honda were becoming global household names. Many, though, viewed the country only through a lens of products and events. Japan's people remained enigmatic. In Southeast Asia, Japan's influence was seen as singularly economically focused and potentially threatening. The Japan Foundation helped to put a sociocultural face on Japan, particularly for Southeast Asia, where many had been seeing little beyond exported cars, appliances and other products. From the start, the organization placed special emphasis on building connections within Asia. More than a quarter of its 25 offices are in Southeast Asian cities, including Hanoi, Jakarta, Kuala Lumpur, Manila, Phnom Penh, Vientiane and Yangon.

What does Japan's military expansion mean for the region? | Inside Story

What does Japan's military expansion mean for the region? | Inside Story

Aljazeera — Japan says the strategic challenge posed by China is the biggest it has ever faced. Besides Beijing, Japan has two other nuclear-armed neighbors in North Korea and Russia. It has expressed concerns about intensifying Russian military activity in its far east, even as Moscow presses on with its war against Ukraine. And a North Korean missile flew over Japan in October. Japan wants to significantly increase its military spending, targeting $315 billion in the next five years, or 2 percent of its GDP. But Tokyo's plans are a reminder of an imperial past when it occupied the Korean peninsula and parts of China and seized all of East Asia during the second world war. So, what does the new military drive mean for Japan's Pacifist Constitution? Guests: Kotaro Tamura, Adjunct Professor at Lee Kuan Yew School of Public Policy, National University of Singapore. He is a former senator with Japan's Liberal Democratic Party. Nancy Snow , Strategic Communications Director, International Security Industry Council. She's also a Foreign Policy Advisor to the Japanese Government. David Arase - Resident Professor of International Politics at The Hopkins-Nanjing Center of the Johns Hopkins University School of Advanced International Studies.

Without internationalization, Japan higher education is sinking

Without internationalization, Japan higher education is sinking

Nikkei Asia — More participation in study abroad programs alone would change the learning environment in the classroom and would be worth the cost to the university in order to create the next generation of global education ambassadors. That would provide a two-fold service to the global public and Japan's national security, which is increasingly impacted by global problems.

By working together, China and Japan can revive their economies

By working together, China and Japan can revive their economies

Nikkei Asia — My first faculty appointment, over two decades ago, was in New England, where regional favorite son Robert Frost observed, "Good fences make good neighbors." My current appointment is in Beijing, familiar territory to a favorite son of two nations, Japan and China, that have not always been good neighbors. The late Harvard University professor Ezra Vogel, who also called New England home, would have had plenty to say about the 50th anniversary of the establishment of diplomatic relations between China and Japan to be marked on Thursday. In his last book, "China and Japan: Facing History," Vogel asked how the two nations could work together for the benefit of both and the rest of the world. Living and learning together with Schwarzman Scholars from China and over 30 other countries, I ask myself the same thing every day.
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