Skip To Main Content
Cynthia Littleton on Muck Rack

Cynthia Littleton

Verified
Los Angeles
As seen in: Daily Variety, Variety, IMDb, MSN, MSN Australia, MSN Canada, MSN Ireland, MSN Malaysia, MSN Philippines, MSN Singapore, MSN UK, Yahoo Entertainment and
Cynthia Littleton is Co-Editor in Chief of Variety.
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Cynthia

Contact Cynthia, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

Vertical media sector to reach $150 billion in revenue in 2026

|
By Cynthia Littleton Verified
| MSN Verified
There's no doubt that 2026 will go down as a milestone year for the growth in popularity of vertical media content in the U.S. The sector is booming but still incredibly diffuse. That will change as microdramas and other formats proliferate and generate more advertising, subscription and in-app purchase revenue.
Open in Who Shared Issue with article?

Vertical Media on Track to Generate $150 Billion in 2026 as the Booming Sector Fights Crowded Content Field and High Subscriber Acquisition Costs Original

|
By Cynthia Littleton Verified
| Variety Verified
Home Digital News Aug 21, 2026 4:00pm PT Meta, ByteDance and YouTube projected to generate 94% of vertical revenue outside of China this year AR/COL/Liuyi/Qinfan/Vigloo/ABC TV There’s no doubt that 2026 will go down as a milestone year for the growth in popularity of vertical media content in the U.S. The sector is booming but still incredibly diffuse. That will change as microdramas and other formats proliferate and generate more advertising, subscription and in-app purchase revenue.
Open in Who Shared View Duplicates (4) Issue with article?

LISTEN: Amazon Courts Creators to Build Businesses and Scale the Attention Economy for Brands Original

|
By Cynthia Littleton Verified
| Variety Verified
Home Digital News Aug 21, 2026 1:01pm PT Variety's 'Strictly Business' podcast features conversations with industry leaders about the business of media and entertainment Courtesy of Amazon Creator Services On today’s episode of Variety‘s “Strictly Business” podcast, Matt Sandler and Angie More of Amazon explain how the digital behemoth is diving in to the creator economy to build business and bring scale in ad buying to big brands.
Open in Who Shared View Duplicates (3) Issue with article?
See all 12,907 licensed articles (13,292 Total)