Together with Russian sociologist Sergey Damberg, we start a new column series on “sociology of the homeland”. The first topic is social atrophy. It’s an unpleasant topic, but we guarantee a positive ending. Don’t even think about starting work in Gdov! This is what a fellow sociologist told me: Do you know what kind of people live here! We once came here in summer to conduct some research on the shore of Lake Peipus. I had a really heavy rucksack and then another bag with all kinds of stuff in it.