Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Aastha Sirohi
Creating newsletters for your health and fitness business
Imagine this — it’s Friday afternoon, and you’re at the office. You’ve had a long and hectic week. You’re tired and ready to start your weekend. All you can think of is relaxing, sleeping in, and doing something that helps you unwind. The coming week promises to be hectic too, so you really need to refresh your mind and body. You pick up your phone to message a friend about lunch and movie plans for Saturday. Maybe that’ll relax you.
Top 7 Power Diary alternatives
Post ID Whether you’re a physician, a therapist, or another kind of healthcare professional, you need an effective team to run an efficient, organized practice. And employees need practice management solutions to accomplish tasks, remain compliant with regulations, and collaborate with one another. Practice management solutions like Power Diary connect processes to help ensure operations run smoothly.
How Dr. Miami uses Jotform to collect patient information
Not too many MDs sit on a throne in their own office. And even fewer doctors have more than a million followers on Instagram and Snapchat. Needless to say, patients of Dr. Michael Salzhauer (aka Dr. Miami) aren’t just in for a procedure when they walk into his literal tower Miami; they’re in for an experience. WE tv even turned his day-to-day practice into a reality show for a season.
8 of the best WordPress plug-ins for health coaches
According to Research and Markets, there are more than 128,000 professional health coaches in the United States who are helping clients set and surpass goals to improve their mental and physical well-being. With so much competition in the health coaching field, it’s important for your brand to stand out. Website builders like WordPress help health coaches build powerful, professional, fast, and HIPAA-compliant websites.
Fall Email Newsletter Ideas, Templates, and Subject Lines
It is hard to believe, but fall is just around the corner. Kids are heading back to school, and business owners are gearing up for the season. Restaurants are creating autumn-inspired menus. The latest fall fashions and decorations are filling up window displays, website pages, and social media ads. Local businesses are thinking up exciting offers, and ecommerce stores are getting makeovers.
Top 10 ecommerce Marketing Strategies
The online retail industry is booming, and with the right ecommerce marketing strategy, you can be on the bandwagon to success too. Ecommerce sales are expected to increase to $4.479 trillion by the end of 2021. What separates the businesses who are successful in the ecommerce industry from those who struggle and give up? A strong, well designed, and effective ecommerce marketing strategy is the thin line between the success and downfall of ecommerce businesses.
Grow Your Business with Yelp
The internet has changed the way we do business — for both business owners and customers. I turn to the internet for almost everything now — from food recommendations to basic home services, and even researching and purchasing new products. And it’s not just me. The internet has become an indispensable resource for customers around the globe. Reviews, recommendations, suggestions, and online business listings help travelers and locals alike.
Grow Your Business with Yelp
The internet has changed the way we do business — for both business owners and customers. I turn to the internet for almost everything now — from food recommendations to basic home services, and even researching and purchasing new products. And it’s not just me. The internet has become an indispensable resource for customers around the globe. Reviews, recommendations, suggestions, and online business listings help travelers and locals alike.
Google Ads: A Primer for Small Businesses
There’s a lot of noise out there about Google Ads, and it can be overwhelming. With a higher return on investment than other forms of advertising, Google Ads can be a powerful tool for small businesses looking to grow their revenue. But technical jargon, endless search results, and cluttered marketing myths make it difficult to grasp the fundamentals. In this post, I’ll break it down simply and help you understand the role that Google search ads play in the small business marketing mix.
Google Ads: A Primer for Small Businesses
There’s a lot of noise out there about Google Ads, and it can be overwhelming. With a higher return on investment than other forms of advertising, Google Ads can be a powerful tool for small businesses looking to grow their revenue. But technical jargon, endless search results, and cluttered marketing myths make it difficult to grasp the fundamentals. In this post, I’ll break it down simply and help you understand the role that Google search ads play in the small business marketing mix.
Use Email Templates to Create and Send Professional Emails
Have you ever received an email that looked so bad and unprofessional that you just didn’t bother reading it? Why do you think that happens? Sometimes, even if the email message is relevant to a reader, it may get ignored entirely because it didn’t make that perfect first impression. Emails may get ignored and fail to make an impression for many reasons.
WooCommerce for Constant Contact
Many WooCommerce users are faced with the challenge of how to connect with potential and existing customers, create an ongoing relationship, and drive sales. Email marketing provides an easy and effective solution because it lets you send the right offer to the right audience at the right time. You can promote, sell, engage, and keep your customers coming back for more.
4 educational technology tools transforming the classroom
As modern education continues to evolve, more and more educational technology tools become available. These tools do everything from improving teachers’ daily efficiency to creating entirely new ways of learning. The four educational technology tools below are among the most intriguing. 4 unique educational technology tools ClassDojo ClassDojo connects teachers with students, parents, and school leaders to build a digital classroom community.
Tips for Using Images in Email Marketing
Images in email marketing are like butter to popcorn. The right images convey the right message, grab one’s attention, and make people take the desired action. Email marketing is an effective way to reach out to your customers – existing and potential – and engage with them. Whether you’re a small business, a nonprofit, or an ecommerce business, email marketing works for everyone. When you start your email marketing journey, chalk out a well thought-out plan.
How to Write a Thank You Email
Thank you. Two simple words that have the power to foster better relationships, and build communication. As a business owner, you probably owe a lot of thanks — especially to your customers. It’s your customers that help you grow, improve, and achieve success. Saying ‘Thank you’, to your customers for doing business with you, providing feedback, or for helping your business achieve milestones will let them know how much you value them.
7 Tips to Maximize the Autumn Season with Holiday Email Templates
Holidays are always exciting. Friends and family get together, the streets buzz with shoppers, restaurants are full, gifts are exchanged — it’s an atmosphere of joy and merriment. It is hard to believe, but autumn is just around the corner. Kids will be heading back to school, and business owners are gearing up for the season. Restaurants are creating autumn-inspired menus. The latest fall fashion clothes and accessories are taking up window displays.
How to Write a Thank-You Email
Thank you. Two simple words that have the power to foster better relationships, and build communication. As a business owner, you probably owe a lot of thanks — especially to your customers. It’s your customers that help you grow, improve, and achieve success. Saying ‘Thank you’, to your customers for doing business with you, providing feedback, or for helping your business achieve milestones will let them know how much you value them.
7 Tips to Maximize the Autumn Season with Holiday Email Templates
Holidays are always exciting. Friends and family get together, the streets buzz with shoppers, restaurants are full, gifts are exchanged — it’s an atmosphere of joy and merriment. It is hard to believe, but autumn is just around the corner. Kids will be heading back to school, and business owners are gearing up for the season. Restaurants are creating autumn-inspired menus. The latest fall fashion clothes and accessories are taking up window displays.
How to Use Email to Get More Online Reviews
Online reviews are my go-to for everything. Whether I’m exploring a new city and searching for a good restaurant, looking for reliable home services, or a new ecommerce store to shop from — I browse online reviews before making a decision. I trust online reviews as much as I trust a recommendation made by a friend or family member. Recently, I had to hire a plumbing service for my home. I Googled ‘Plumbing services near me’ and, rest assured, a long list of results showed up.
How to Fix Incorrect Business Information on Google, Yelp, etc.
Recently, my husband and I decided it was time to repaint our house. It had been 10 years since we last had it done. The painter that we used was great. The service was excellent, on-time, and within our budget. So I figured I might hire him again. The only problem was I didn’t have his contact information. So, I turned to Google. I went online and typed out the painting business’s name. Multiple online listings showed up, but to my surprise, none of the listings were owned by the business.
What is Email Segmentation?
“Get 50% off on Fish Food.” If you own fish, that message in your inbox will be a pleasant surprise. But if you don’t, you’re most likely to delete that email before you even open it. What happened there? You know the business, but you own a dog, why are you receiving promotions for fish food? That’s probably because the business hasn’t used list segmentation. As reported by ExitBee, 70 percent of consumers become frustrated when content isn’t relevant to them.
Take Ownership of Your Business Listings — Here’s Why | Constant Contact Blogs
Whenever I visit a new city or country, one of the things that I most look forward to is tasting the local cuisine. Every place has its unique flavors and secret recipes for me to discover. Today, with online business listings and mobile apps, finding local cafes and restaurants is easy — no matter where in the world you are. Or so I thought. Until I had a bad experience. On a recent vacation, I planned to dine at a restaurant that everyone said was a “must-visit.” I did my research online.
Logo Design Tips to Create a Strong Brand Identity
Brands have personalities just like people. The way a brand presents itself across all channels — website, email, ads, social media, direct mail, physical signage, etc. — influences customer perception of the business. Your logo is an essential part of communicating your brand’s personality as it is the face of your business.
How to Write a Promotional Email
When it comes to writing promotional emails, there’s a fine line between being pushy and annoying, and being convincing and valuable. No one likes pushy, annoying emails. Email marketing allows you to send out promotional emails regularly to boost your sales, drive more traffic to your website, and increase brand awareness. Promotional emails refer to emails that are sent out to promote a time-based offer. This could be a discount, coupon code, free download, event, or any other limited time offer.
How to Write a Promotional Email
When it comes to writing promotional emails, there’s a fine line between being pushy and annoying, and being convincing and valuable. No one likes pushy, annoying emails. Email marketing allows you to send out promotional emails regularly to boost your sales, drive more traffic to your website, and increase brand awareness. Promotional emails refer to emails that are sent out to promote a time-based offer. This could be a discount, coupon code, free download, event, or any other limited time offer.
4 Essential Templates to Jumpstart Your Email Marketing
Email marketing provides an opportunity for businesses to create a bridge of communication with their customers. Sending valuable information and updates, tailored to meet personal needs right to their inbox, is a surefire way to get noticed and do more business with them. The key to writing a marketing email is to follow the 3 Cs — Clear, Concise and Compelling. But how do you write powerful emails? How do you write the right message? How do you make each email stand out, and drive action?
Email Copywriting 101: A Helpful Guide
You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an email that’s as fresh as the spring season, takes time, creativity, and practice. To create a consistent brand tone, every email you send must look and feel the same but the challenge is making an individual email stand out and deliver the right message. How do you get email copywriting right?
Four Essential Templates to Jumpstart Your Email Marketing
Email marketing provides an opportunity for businesses to create a bridge of communication with their customers. Sending valuable information and updates, tailored to meet personal needs right to their inbox, is a surefire way to get noticed and do more business with them. The key to writing a marketing email is to follow the 3 Cs — Clear, Concise and Compelling. But how do you write powerful emails? How do you write the right message? How do you make each email stand out, and drive action?
How to Develop a Social Media Strategy
Social media has made a significant impact on how brands and customers interact with each other. Facebook, Twitter, Instagram, Youtube, and other social media platforms serve as a shared space for brands to showcase their uniqueness, and for customers to find what they’re looking for. Taking that first step, to start using social media to market your small business can be overwhelming. Which platform is best for you? How do you build a following? How do you interact with your customers?
Email Copywriting 101: A Helpful Guide
You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an email that’s as fresh as the spring season, takes time, creativity, and practice. To create a consistent brand tone, every email you send must look and feel the same but the challenge is making an individual email stand out and deliver the right message. How do you get email copywriting right?
How to Develop a Social Media Strategy
Social media has made a significant impact on how brands and customers interact with each other. Facebook, Twitter, Instagram, Youtube, and other social media platforms serve as a shared space for brands to showcase their uniqueness, and for customers to find what they’re looking for. Taking that first step, to start using social media to market your small business can be overwhelming. Which platform is best for you? How do you build a following? How do you interact with your customers?
Lead Generation Facebook Ads: Combining Your Email & Social Strategies
Email and social media marketing have become intrinsic to running a successful business today. Both platforms come with many opportunities and benefits for a small business. With email and social media, a small business can extend its reach and tap into a large potential audience. It supports interactions and advances communication between businesses and customers. Combining the two, email and social media doubles the benefits and multiplies the chances for a business to expand and succeed.
Small Business Online Marketing Strategies
The internet has changed the way we do business. Today, small businesses have the opportunity to make it big with the help of the right marketing tools and strategies. If you’re a small business that’s just getting started or one that considers online marketing a huge expense or a technical complication, I’m going to break it down for you to show that it can be easy, and explain how you can make more money with it.
Small Business Online Marketing Strategies
The internet has changed the way we do business. Today, small businesses have the opportunity to make it big with the help of the right marketing tools and strategies. If you’re a small business that’s just getting started or one that considers online marketing a huge expense or a technical complication, I’m going to break it down for you to show that it can be easy, and explain how you can make more money with it.
Lead Gen Facebook Ads: What to Know
Email and social media marketing have become intrinsic to running a successful business today. Both platforms come with many opportunities and benefits for a small business. With email and social media, a small business can extend its reach and tap into a large potential audience. It supports interactions and advances communication between businesses and customers. Combining the two, email and social media doubles the benefits and multiplies the chances for a business to expand and succeed.
Top 5 Social Media Marketing Tools
Have you ever baked a cake? It seems like it should be pretty easy to make a Pinterest worthy masterpiece. But, even if you have all the ingredients, you can’t just start baking without the right bowl, spatula, measuring cups, spoons, mixer, and many other tools that you need. Right? Social media tools are like your baking tools. They make it easier to achieve your social media marketing goals. Choosing the right tools will add to the productivity, ease, and efficacy of your social efforts.
Paid Social Ad Options For Your Business
Have you ever heard the phrase, “You gotta pay to play?” No, I’m not asking about your trip to Vegas. Pay-to-play refers to paid social advertising options for businesses looking to improve their social media marketing results. With more and more brands turning to social media marketing, paid ads give you more visibility and exposure among busy social feeds. Unlike traditional advertising channels, social media allows you to target and focus your advertising in much more efficient ways.
15 Social Media Marketing Tips To Get You Started
Social media holds significant opportunities for businesses to market themselves, get noticed, and keep their brand top-of-mind. These highly dynamic social platforms have given brands and customers the chance to interact, engage, and do business. While most brands were quick to include social media in their marketing plans, many are still struggling to make it work. No wonder there are so many businesses still looking for social media marketing tips.
Top 5 Social Media Marketing Tools
Have you ever baked a cake? It seems like it should be pretty easy to make a Pinterest worthy masterpiece. But, even if you have all the ingredients, you can’t just start baking without the right bowl, spatula, measuring cups, spoons, mixer, and many other tools that you need. Right? Social media tools are like your baking tools. They make it easier to achieve your social media marketing goals. Choosing the right tools will add to the productivity, ease, and efficacy of your social efforts.
Paid Social Ad Options for your Business
Have you ever heard the phrase, “You gotta pay to play?” No, I’m not asking about your trip to Vegas. Pay-to-play refers to paid social advertising options for businesses looking to improve their social media marketing results. With more and more brands turning to social media marketing, paid ads give you more visibility and exposure among busy social feeds. Unlike traditional advertising channels, social media allows you to target and focus your advertising in much more efficient ways.
15 Social Media Marketing Tips
Social media holds significant opportunities for businesses to market themselves, get noticed, and keep their brand top-of-mind. These highly dynamic social platforms have given brands and customers the chance to interact, engage, and do business. While most brands were quick to include social media in their marketing plans, many are still struggling to make it work. No wonder there are so many businesses still looking for social media marketing tips.
Rethink Your Marketing Strategy: Influencer Marketing 101
If you wanted to try the local restaurant with a big sign that claims, “The best food in town!” but hear from someone you know that the food and service are just okay – do you still go? Your decision has already been influenced before you even see the restaurant. That’s the power of influencer marketing – real people sharing real recommendations and feedback to influence those who trust them. With the expansion of social media, newer ways of marketing have emerged.
What is Social Media Strategy?
A social media strategy is a detailed blueprint that answers the what, when, how, and why for all the content you post on your business’s social pages. Yes, social media strategy isn’t just about posting tweets and liking photos. There needs to be a well-thought-out plan behind what you’re posting, and a goal that you want to achieve from it. A social media marketing strategy, like a strategy for anything else, comes much before you start creating.
Rethink Your Marketing Strategy: Influencer Marketing 101
If you wanted to try the local restaurant with a big sign that claims, “The best food in town!” but hear from someone you know that the food and service are just okay – do you still go? Your decision has already been influenced before you even see the restaurant. That’s the power of influencer marketing – real people sharing real recommendations and feedback to influence those who trust them. With the expansion of social media, newer ways of marketing have emerged.
Influencer Marketing 101: What It Is and How It Works
What is influencer marketing? Influencer marketing is simply real people sharing real recommendations and feedback to influence those who trust them. For example, if you wanted to try the local restaurant with a big sign that claims, “The best food in town!” but hear from someone you know that the food and service are just okay – do you still go? Your decision has already been influenced before you even see the restaurant. With the expansion of social media, newer ways of marketing have emerged.
The Right Social Media Images to Support Your Fitness Business
Powerful images make a positive impact. The fitness industry has a large audience that’s always looking for relevant content online, and that audience consumes content in multiple ways – videos, blogs, newsletters, ads, and images. The use of relevant images, however, has the unique power to drive home the desired message with a strong visual impact. No wonder image-focused platforms like Instagram have become one of the most popular social media platforms today.
Logo Design Tips for Fitness and Wellness Businesses
It’s amazing how our brain stores and processes numerous visuals, every single day. You may not even realize a visual is permanently stored in your mind, until you see it pop up somewhere. In fact, our brain processes visuals 60,000 times faster than text. A purple door with a vintage yellow frame around the peephole immediately reminds me of my favorite TV show, Friends.
Design Elements That Make Your Product Pages Stand Out
I remember walking into this small boutique store a few years back on holiday, exploring the local scene. As I walked in, there was this beautiful white shirt right in front of me. I had one of those “Confessions of a Shopaholic” moments, where I thought that shirt spoke to me, asking me to buy it. I indulged, and I still love showing that shirt off. When I think about it now, I don’t know what clicked.
10 Proven eCommerce Marketing Strategies to Grow your Online Business
The online retail industry is booming, and with the right ecommerce marketing strategy, you can be on the bandwagon to success too. Ecommerce sales are expected to increase to $4.479 trillion by the end of 2021. What separates the businesses who are successful in the ecommerce industry from those who struggle and give up? A strong, well designed, and effective ecommerce marketing strategy is the thin line between the success and downfall of ecommerce businesses.
How to Run ecommerce Email Campaigns
Successful ecommerce marketers believe email marketing to be of great value. Ecommerce email marketing not just boosts return on investment, but also increases brand awareness, aids conversions, and builds interaction between a brand and its target audience. However, the one thing that ecommerce companies often overlook is that ecommerce email marketing is more about the sequence than the marketing strategy itself.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Aastha
Contact Aastha, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack