Abbi Hoxleigh on Muck Rack

Abbi Hoxleigh

(She/Her)
United Kingdom
Covers:  PR, Small Business, Entrepreneurs, Marketing, Human Interest, Mental Health
Doesn't Cover: Conflict, Politics
Reputation management in the digital age. Create your legacy of media coverage. Email: abbi@littleprrockmarketing.co.uk

Interview

How is social media changing news?

It has become instantaneous and noisy.

What does it mean to be a journalist?

Integrity. Responsibility. Truth.

What's your favorite social network?

LinkedIn

Who do you wish followed you?

Dean Graziosi

Why did you become a journalist?

I became a PR who happens to write for online magazines and love communication.

What story are you most proud of writing or working on?

Yellow Magazine - Adaptability

What advice can you offer to aspiring journalists?

Keep reworking what you do. Sometimes done is better than perfect.

What's the best pitch you ever got?

A piece about special taxes for online retailers.

What's your favorite drink?

Coffee

When you're not at a computer, where are you most likely to be?

In the kitchen cooking.

Aside from your own, what's your favorite publication to read?

The Guardian.

What's the most common misperception about your beat?

That it is about promotion, not value to the reader.

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