Skip To Main Content
Abby Ting on Muck Rack

Abby Ting

As seen in: WARC
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile
Back to Abby Ting’s profile

Articles by Abby Ting

Knorr Mega Campaign: Mommy PK Daddy "Nutritious Meal" Cooking Contest

|
By Cathy Yang Verified, Abby Ting, Lydia Sun
| WARC
Knorr, the food brand owned by Unilever, used bloggers and content to increase sales of its meal kits to parents in Taiwan. Sauces, seasonings, condiments Taiwan, China Strategy Brand: KnorrBrand owner: Unilever TaiwanLead agency: PHD Media Taiwan, Lefleur Integrated Communication AgencyCountry: TaiwanIndustries: Sauces, condiments, seasoningsMedia channels:Content marketing, Games & competitions, Online display,... WARC subscribers can sign in to keep reading Not a subscriber?
Open in Who Shared Issue with article?

Knorr: Mommy PK Daddy Cooking Contest

|
By Abby Ting, Lydia Sun, Cathy Yang Verified
| WARC
This case study describes how food brand Knorr used branded content to increase the frequency of home cooking in Taiwan. Convenience, readymade Taiwan, China Strategy Brand: KnorrBrand Owner: Unilever TaiwanLead Agency: PHD TaiwanContributing Agencies: PHD TaiwanCountry: TaiwanIndustries: Convenience, readymadeMedia Channels:Content marketing, Games & competitions, Online display, Online video, Public... WARC subscribers can sign in to keep reading Not a subscriber?
Open in Who Shared Issue with article?
Show More