salgaar.com
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In 2016, Farmaajo's presidential campaign, unlike his competitors, had perfectly understood the power of the image. His campaign was propelled to power by an unprecedented populist media blitz, which won him a surprise victory. Consequently, upon assuming office, Farmaajo's image-obsessed administration, aka "Igu Sawir" government, made it a top priority to neutralize and control the country's relatively independent press.