Abimbola Mohammed
Verified
(She/Her)
- Content Writer, Presenter and Digital Marketer, Freelance
- Staff Reporter, Marketing Edge Magazine
Nigeria
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Everything on Integrated marketing communication, Politics, Lifestyle, Fashion, Trends
A journalist |Content writer| Presenter| reporter| PR specialist| Media analyst |Marketing strategist| Brand manager
Articles by Abimbola Mohammed
Xero picks Argonaut to lead global “Love Changes Everything” brand push
Xero picks Argonaut to lead global "Love Changes Everything" brand push Cloud accounting company Xero has selected agency Argonaut to run its first major global brand campaign, beating out a field of other agencies that pitched for the business. The project marks Xero’s biggest US marketing push yet and will also roll out in the UK, Australia, New Zealand, South Africa, Malaysia, Ireland, and Singapore.
Video Marketing in 2026: The numbers behind an unstoppable trend
Video has moved from a “nice to have” marketing channel to the default way brands communicate. The average internet user now spends around 17 hours a week watching online video nearly two and a half hours a day and that appetite is reshaping how companies plan, budget, and measure their marketing. The data emerging from 2026 makes one thing clear: video is no longer a specialized tactic reserved for big-budget brands. It’s the baseline expectation for reaching an audience.
Lineup and alfa Stylo form strategic partnership to enhance direct advertising design capabilities
Lineup and alfa Stylo form strategic partnership to enhance direct advertising design capabilities Lineup, a leading global provider of media sales technology, today announced a strategic partnership with alfamedia, who operates alfa Stylo, a versatile online editor for professional ad editing, digital and print. Lineup’s Adpoint and Ad2order products are now integrated with alfa Stylo, enabling customers to create digital and print ads as part of their ad booking journey.
TIBA opens nominations for the 8th edition of the TIBA Excellence Awards
TIBA opens nominations for the 8th edition of the TIBA Excellence Awards The Iconic Brand Africa (TIBA) has officially announced the opening of nominations for the 8th edition of the TIBA Excellence Awards 2026. The awards ceremony, themed “Positioning for Influence, Leadership & Business Growth,” is scheduled to hold on Saturday, November 14, 2026, at The Zone, Gbagada.
Nigeria Digital PR Summit opens nominations for third Nigeria Digital PR awards, unveils theme song and selection panel
The Nigeria Digital PR Summit (NDPRS) has opened nominations for the third Nigeria Digital PR Awards, recognising outstanding individuals, organisations and campaigns demonstrating excellence, innovation and impact in digital public relations. The Awards, themed “Art of Influence,” will be presented at the Awards Gala on 16 October 2026, on the second day of the 11th Nigeria Digital PR Summit, holding at The Zone, Gbagada Expressway, Lagos.
Brenda Nwagwu makes history as first female president of MIPAN
A new chapter has opened in Nigeria’s media buying and advertising industry as Brenda Nwagwu, CEO QVT Media, was elected the first female President of the Media Independent Practitioners Association of Nigeria (MIPAN) at the association’s 2026 Annual General Meeting. The event, held on Friday at the Ogere Resort in Ogun State, marked a historic milestone for women’s leadership in Nigeria’s media and advertising ecosystem.
Sekonda appoints VCCP Blue in integrated creative and media win
Sekonda appoints VCCP Blue in integrated creative and media win Sekonda has appointed VCCP Blue as its integrated creative and media agency following a competitive review. The watch brand’s marketing team moved the account from Lucky Generals and media specialist Kite Factory, consolidating creative and media under one roof. The decision marks a significant shift for Sekonda, which said it was seeking a “challenger proposition” to match its own market positioning.
MIPAN AGM 2026: Babaeko challenges media practitioners to own Nigeria’s data, meaning and tomorrow
Steve Babaeko, Group CEO and Chief Creative Officer of X3M Ideas For decades, media planning and buying in Nigeria have evolved from an industry largely driven by relationships and instinct to one anchored on data, measurement and specialised expertise. But with technology platforms taking greater control of the advertising transaction, the industry may once again be approaching a defining moment.
Courier: Clothing, footwear leads demand on inDrive in Nigeria, beats food & drinks inDrive,
Courier: Clothing, Footwear Leads Demand on inDrive in Nigeria, Beats Food & Drinks inDrive A global mobility and delivery services platform, has revealed that clothing and footwear emerged as the most frequently delivered items through its courier service in Nigeria during the first half of 2026.
OAAN at 41: Industry leaders confront debt, regulation and political neutrality ahead of campaign season
OAAN at 41: Industry leaders confront debt, regulation and political neutrality ahead of campaign season The Out-of-Home Advertising Association of Nigeria (OAAN) used its 41st Annual General Meeting to hold up a mirror to itself, and what came back was a portrait of an industry proud of how far it has come, yet unusually candid about what still stands in its way as Nigeria heads into another political campaign season.
ARCON AIC 4.0: Experts call for smarter regulation as AI reshapes advertising
ARCON AIC 4.0: Experts call for smarter regulation as AI reshapes advertising Nigeria’s advertising industry is entering a new phase as artificial intelligence, digital platforms and data driven consumer behaviour reshape how brands connect with audiences. But as technology changes the business, a bigger question is emerging: can Nigeria’s regulatory and educational systems keep pace with the transformation taking place across the advertising ecosystem?
OOH industry and political campaign season: Ekechi charges OAAN on ethics, fair practice and democratic responsibility
As Nigeria edges closer to another election cycle, the out-of-home advertising industry finds itself once again at what one of its most respected voices described as “the intersection of business, politics, regulation, public communication, and democratic accountability.” It was on this note that Dr. Theodore Ekechi, chairman Marketing Media Group limited, delivered the keynote paper at the 41st Annual General Meeting of the Out-of-Home Advertising Association of Nigeria (OAAN) held in...
ARCON DG calls for collaboration, responsible innovation at fourth Advertising Industry Colloquium
Dr. Olalekan Fadolapo, ARCON DG The Advertising Regulatory Council of Nigeria (ARCON) has opened the fourth edition of its Advertising Industry Colloquium (AIC), bringing together thought leaders, regulators, practitioners, academics, and emerging professionals to interrogate the future of advertising and marketing communications in Nigeria. The ongoing colloquium, has grown into one of the most significant annual conversations in Nigeria’s advertising calendar.
Disney and TikTok’s new deal signals a deeper shift toward creator-led entertainment
Disney and TikTok’s new deal signals a deeper shift toward creator-led entertainment Disney and TikTok have struck a first-of-its-kind partnership that could reshape how fans, creators and traditional media platforms interact. Under the agreement, TikTok creators will be able to use Disney intellectual property to make short-form videos, and selected videos will also be distributed on Disney+ through its vertical-video feed, Verts.
Dentsu wins TVS Motor’s media mandate in crore account shift
Dentsu wins TVS Motor’s media mandate in crore account shift Dentsu has won TVS Motor Company’s consolidated media planning and buying business, ending Madison World’s long association with the two-wheeler maker. The mandate, estimated at about $1.9 million to $2.1 million annually, was awarded after a competitive multi-agency pitch.
Information minister, Idris to host Advertising Industry Colloquium 4.0; DG VON, Ndace to Chair
LR. Alhaji Mohammed Idris, Minister of Information and National Orientation, Mallam Jibrin Baba Ndace, Director-General of Voice of Nigeria The Advertising Regulatory Council of Nigeria (ARCON) has named Alhaji Mohammed Idris, Minister of Information and National Orientation, as chief host of its forthcoming Advertising Industry Colloquium (AIC). Mallam Jibrin Baba Ndace, Director-General of Voice of Nigeria, will serve as Chairman of the event. According to a statement signed by Prof.
WhatsApp rolls out new calling features for web, desktop, and mobile
WhatsApp rolls out new calling features for web, desktop, and mobile WhatsApp is introducing a new set of calling features designed to make audio and video calls easier, more flexible, and more private across devices. The update includes web calling, call transfer, waiting room controls, QuickHD video, and noise suppression.
Acceptance in Action: GTCO’s Agbaje calls for a nation that truly sees and loves every child with autism
L–R: Benedict O.
Nestlé Nigeria recognises outstanding distributors, reinforcing its commitment to shared growth
Nestlé Nigeria Recognises Outstanding Distributors, Reinforcing Its Commitment to Shared Growth Nestlé Nigeria has recognised 16 distributor partners whose sustained business performance has helped ensure the continued availability of Nestlé products to consumers across the country.
By 2060, we should have come to net zero carbon as a company— Eze unveils Rite Foods' climate roadmap
Rite Foods Limited has disclosed fresh details of its environmental and social performance for 2025, reporting measurable cuts in carbon emissions, water use and industrial waste, alongside a sharp rise in spending on community and workforce development.
The future will belong to those who combine technology, data and imagination— Adisa
Advertising’s oldest anxieties losing a pitch, retaining a client, staying ahead of a rival agency have been joined by a far bigger one, and the industry needs to reckon with it now, according to Lanre Adisa, President of the Association of Advertising Agencies of Nigeria (AAAN).
Advolution: Industry leaders warn Nigerian Ad agencies to lead change or be led by it
The Nigerian advertising industry was handed a blunt message at the weekend: adapt to the disruption sweeping through the profession, or watch the disruption redefine the profession without you. That was the dominant thread running through the 53rd Annual General Meeting of the Association of Advertising Agencies of Nigeria (AAAN), held in Lagos and attended by stakeholders drawn from across the advertising ecosystem, including the media.
Guinness Nigeria announces strong Q2 results, declares additional ₦7 interim dividend per share
Guinness Nigeria announces strong Q2 results, declares additional ₦7 interim dividend per share Guinness Nigeria Plc has announced its unaudited financial results for the quarter ended 30 June 2026, delivering another quarter of strong financial performance and declaring an additional interim dividend of ₦7.00 per ordinary share.
GTCO announces 16th Autism Conference and free consultation
L-R: Cornelius Onuoha, Managing Director, RedGecko PR Ltd; Dr. Eziafakaku Nwokolo, Board Certified Behaviour Analyst; Solape Azazi, International Behaviour Analyst; Oluwatosin Onobanjo, Corporate Communications Officer, GTCO Plc; and Osezusi Bolodeoku, International Behaviour Analyst, during the media briefing for the 16th Annual GTCO Autism Conference held in Lagos on Wednesday.
Facebook Vs ARCON: Presidential Aide, O’tega Ogra’s Facebook defence misses the real issue Kolapo Bajela
Facebook Vs ARCON: Presidential Aide, O'tega Ogra's Facebook defence misses the real issue Kolapo Bajela There is a certain type of court judgment that gets celebrated the moment it lands, before anyone has properly worked out what it actually means. The Federal High Court ruling that quashed the Advertising Regulatory Council of Nigeria’s N60 billion sanction against Facebook Nigeria Operations Limited looks every inch like one of those.
H1 2026: Unilever Nigeria sustains revenue and profit growth, delivers ₦119.9bn revenue & declares interim dividend
Unilever Nigeria Plc has released its unaudited financial statement for the six months period ended 30 June 2026. The Company recorded turnover of ₦119.9bn in the period under review, representing 22% topline growth compared to ₦98.1bn recorded in the corresponding period of 2025. Gross profit grew by 30% to ₦54.7bn, compared to ₦42.1bn reported for the same period in 2025.
X rebuilds Android app from scratch to speed up features and improve performance
X rebuilds Android app from scratch to speed up features and improve performance X has finished rebuilding its Android app from the ground up after a year-long engineering effort, with head of product Nikita Bier describing the work as one of the company’s biggest technical projects since Elon Musk acquired Twitter. In a post on Monday, Bier said the new Android version was rewritten from scratch to deliver a smoother and more reliable experience for users.
ARCON sets 2026 Industry Colloquium for August 6, targets the future of advertising
ARCON sets 2026 Industry Colloquium for August 6, targets the future of advertising The Advertising Regulatory Council of Nigeria (ARCON) has announced the 2026 edition of its Industry Colloquium, a flagship stakeholder forum aimed at deepening dialogue between academia, regulators and industry practitioners in Nigeria’s advertising and marketing communications sector.
ARCON inaugurates awards committee to honour compliance and excellence in Nigeria’s Marcom industry
ARCON inaugurates awards committee to honour compliance and excellence in Nigeria's Marcom industry The Advertising Regulatory Council of Nigeria (ARCON) has taken a significant step toward formally recognising the best of Nigeria’s marketing communications industry, inaugurating a Special Recognition Awards Committee to plan, coordinate and deliver the forthcoming ARCON Special Recognition and Advertising Standards Panel Awards Ceremony.
African Marketplace Dubai 2026: Opening new pathways to global growth for African entrepreneurs
For many African entrepreneurs, one of the biggest challenges is not creating quality products. It is finding the right markets, the right buyers and the right networks to scale beyond local borders. That challenge is what African Marketplace (AMP) Dubai 2026 hopes to address when it returns for its second edition from October 10 to 12 at the Conrad Hotel, Dubai.
The golden age of strategic PR: Why strategy and human intelligence matter more than ever- Adeyemo
Adeleye Adeyemo, deputy director, PR, Integrated Indigo Limited For Adeleye Adeyemo, deputy director of PR, Integrated Indigo Limited, every year, World PR Day offers an opportunity to reflect on how the public relations profession continues to evolve. He said this year’s theme, “The Golden Age of Strategic PR,” is more than just a celebration of the industry; it is a recognition that public relations has entered one of its most influential eras.
NESCAFÉ next level promo rewards over 41,000 consumers, supports entrepreneurial ambitions
L–R: Winner, Yusuf Najimdeen; Winner, Jennifer Sunday; Managing Director, Nestlé Nigeria, Wassim Elhusseini; Winner, Nwojiji Chukwu Emeka; Category Lead Nescafe, Jean-Pierre Duplan; and Winner, Ani Ikechukwu Olalanya at the presentation ceremony for the NESCAFÉ Next Level Promo.
Meta expands teen safety measures, will alert parents when AI chats suggest self-harm risks
Meta expands teen safety measures, will alert parents when AI chats suggest self-harm risks Meta is introducing new safeguards designed to protect teenagers who may be experiencing emotional distress while interacting with Meta AI, including a system that alerts parents when conversations indicate possible risks of suicide or self-harm.
Farmers Insurance names Havas Media as new media agency of record
Farmers Insurance names Havas Media as new media agency of record Farmers Insurance has named Havas Media as its new media agency of record following a review, the company announced. The move comes as the insurer continues to reshape its marketing setup. According to agency research firm COMvergence, Farmers’ estimated annual media spend stands at $51.5 million. The company had already appointed Dentsu Creative in April after conducting a separate creative and media review earlier this year.
Beyond the Ballot: Wole Soyinka Centre urges stronger democracy, security and public trust
The Wole Soyinka Centre for Investigative Journalism marked the 92nd birthday of Nobel laureate Professor Wole Soyinka with its 18th Annual Media Lecture Series in Ikeja GRA, Lagos, where the focus was squarely on democracy, accountability and public trust. The event, themed “Beyond the Ballot: Measuring Democracy Through Security, Welfare, Accountability and Public Trust,” brought urgency to the question of how democracy should be judged in real life. Prof.
Plus Acuity deepens commitment to marketing education through strategic partnership with UNILAG PRAD club
Lagos-based media strategy and planning agency supports PRADWAVE 5.0, expanding student access to mentorship, industry exposure and real-world marketing problem-solving.
Lagos NIPR advocates strategic public relations as critical pillar for security, nation building and public trust at PR Fest 2026
Lagos NIPR advocates strategic public relations as critical pillar for security, nation building and public trust at PR Fest 2026 The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has called for the recognition of strategic public relations as an indispensable component of national security, nation building and public trust, as communication professionals, security experts, academics, policymakers and corporate leaders gathered at the MUSON Centre, Onikan, Lagos,...
Kia turns competitors into toys in bold new Seltos campaign
In one of the most creatively confident automotive campaigns of 2026, Kia America has launched a bold and playful marketing offensive for the all-new 2027 Kia Seltos that does something few car brands have the courage to do: it puts every rival in the compact SUV segment in a toy box and drives away.
X launches video editing hub for original creator content
X launches video editing hub for original creator content X has introduced a new video editing and recording interface for iOS users as part of its wider push to encourage more original creator-made video on the platform. The update follows the company’s recent livestream studio launch and includes automated captions in multiple languages, editable visual styles and a green screen feature that allows creators to place custom backgrounds behind their videos.
Introducing Muse Image: Image generation built for your world
Introducing Muse Image: Image generation built for your world Today, Meta is rolling out Muse Image, the company’s first image generation model from Meta Superintelligence Labs, now available in Meta AI. Muse Spark made Meta AI a smarter assistant; now, Muse Image acts as the creative partner that knows your world, making it easy to turn your ideas into high-quality visuals that you can download and share anywhere, including directly to your feed, story, or chat.
AAAN partners Red & Yellow Creative School of Business to address talent gap in advertising
AAAN partners Red & Yellow Creative School of Business to address talent gap in advertising The Association of Advertising Agencies of Nigeria (AAAN), the umbrella body for advertising professionals in Nigeria, has secured a strategic training partnership with the Red & Yellow Creative School of Business, a CHE-accredited institution based in Cape Town, South Africa. The partnership is part of efforts to strengthen skills development across Nigeria’s marketing communications industry.
PZ Cussons appoints Oghenekevwe Ogefere as company secretary
PZ Cussons, a leading manufacturer of personal healthcare products and consumer goods, has announced the appointment of Oghenekevwe Ogefere as Company Secretary. According to a notice sent to Nigerian Exchange Limited (NGX) to notify its shareholders, the investing public,and signed by the Chief Executive Officer, PZ Cussons, Oghale Elueni, the appointment became effective June 29, 2026, following the approval of the board of Directors at the meeting held on the same day.
At 125, Dentsu says its greatest asset isn’t its legacy- it’s the trust that built it
At 125, Dentsu says its greatest asset isn't its legacy—it's the trust that built it Global marketing and communications network Dentsu is celebrating its 125th anniversary, marking a milestone that reflects more than a century of transformation from a Japanese news agency into one of the world’s largest marketing and advertising groups.
Global Alliance Advisory Council charts first steps toward collaborative DEI framework across jurisdictions
Jennifer Muir, Founder She Advocates, Australia The Advisory Council of the Global Alliance for Public Relations and Communications Management has taken its first concrete steps toward building a practical, collaborative framework for Diversity, Equality and Inclusion ((DEI) implementation across different jurisdictions, cultures and legal environments, with a clear commitment to keeping it alive through feedback rather than letting it gather dust in a drawer.
IBM names Stagwell as new creative partner
IBM names Stagwell as new creative partner IBM has appointed Stagwell as its new lead creative partner after a competitive review. The move comes as the technology company resets part of its creative leadership and looks to deepen its marketing output. The relationship will be led jointly by Code and Theory and Anomaly, both part of the Stagwell network. The agencies will build on IBM’s “Let’s Create Smarter Business” platform, which launched last year.
Diversity is not inclusion: Global voices unpack what it really takes to build equitable workplaces
There is a sentence that surfaced repeatedly across a recent Global Alliance for Public Relations and Communications Management webinar Master Class on Diversity, Equality and Inclusion Implementation, and it cuts through much of the polished corporate language that usually surrounds this subject. Diversity is not inclusion.
Rite Foods, JAMB reward seven outstanding UTME candidates with N35 Million as company champions excellence culture
Rite Foods, JAMB reward seven outstanding UTME candidates with N35 Million as company champions excellence culture At a time when conversations around Nigeria’s education sector are often dominated by concerns about declining standards and limited opportunities for young people, Rite Foods Limited has chosen a different approach celebrating excellence and investing in the nation’s brightest minds.
Without justice, gender equity remains an empty promise, says Inimfon Etuk
Efforts to advance gender equity, diversity and inclusion will continue to fall short unless they are built on a foundation of justice, according to Inimfon Etuk, Founder of She Forum Africa Nigeria.
Lafarge unveils new corporate identity, changes name to HBM Nigeria Plc
…reinforces Commitment to Nigeria’s Industrial Growth A new chapter has begun for Lafarge Africa Plc as the company officially unveiled its new corporate identity and name—HBM Nigeria Plc. The transition marks a significant milestone in the company’s transformation journey and strategic alignment with its new shareholder structure.
FG launches digital switchover project, says it is strategic investment in national infrastructure
FG launches digital switchover project, says it is strategic investment in national infrastructure The Federal Government has described the Digital Switchover project as a strategic investment in national digital infrastructure designed to expand access to information, education and economic opportunities for Nigerians.
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