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Articles by Anthony Caponiti
The Warner Bros. Discovery Sports company is the fastest-growing US sports media brand on Instagram for the last four years
In his role as VP & GM of House of Highlights, Drew Muller and his team oversee strategy, audience growth, revenue development, programming, and content creation. This includes including all social media accounts and IP (e.g. Creator League, BroadcastBoys) for the HoH brand. Under his leadership, HoH has become the fastest-growing US sports media brand on Instagram and the first sports media brand to reach 50 million followers on the social media platform.
Lessons in Navigating a Creative Career in Sports
This past September, I had the honor of being part of Hashtag Sports' second annual Creators of Color Summit. This groundbreaking program spotlights and empowers creatives in sport ages 21-33 who identify as Black, Latino, Asian and People of Color and was created to ensure the sports and entertainment community looks, thinks and creates more like the young, global and diverse fans who consume its content.
The popular sportscaster has been with Fox Sports since 2012
Erin Andrews, the popular Fox Sports personality and former co-host of ABC’s long-running “Dancing With The Stars,” has tapped CAA for representation. What's the deal? Andrews, who joined Fox Sports in 2012, has been a critical part of some of its biggest coverage plans, including three Super Bowls, ten NFC Championships, the 2014 and 2015 World Series, and MLB All-Star Games. She will be the lead sideline reporter for Fox’s coverage of both Super Bowl LVIII and LIX.
1,800 'Think Fast, Run Fast!' Shirts Sell in 24 hours
With his memorable catchphrase, flowing locks, and remarkable resemblance to another football star, "Chad Powers" went viral. What's the deal? Since Eli Manning suited up as the fictional Penn State University football tryout for a segment on his show "Eli's Places", Hollywood executives have reportedly expressed interest in adapting the comedy skit into a TV show.
Naija Odyssey is a story about embracing our multifaceted lives
WhatApp is releasing its first original entertainment project later this month—a short film featuring NBA star Giannis Antetokounmpo. What's the deal? Why did WhatsApp commission the film? The project is really a piece of branded content seeking to capitalize on Antetokounmpo’s worldwide fame and communicate the message that WhatsApp can bring people together.
What Businesses Can Learn From the Inclusion Revolution in Sports
By • 4 min read September 12, 2022 Inclusion is a highly active process. It entails creating and sustaining norms and practices grounded in fairness, respect, access, and opportunity. Inclusive industries—and companies that exemplify these values—ensure that they’ve created a welcoming and equitable environment, where everyone experiences an authentic sense of belonging and opportunity to succeed.
How Panda Global helps every player and fan be better content creators
Panda is the largest grassroots esports organization in the world and a pillar of the gaming community. With top rosters in games such as Smash Brothers and Street Fighter, as well as heavy-hitting influencers on Twitch and YouTube, Panda is one-of-a-kind in the esports industry. Josh Marcotte, also known as Jaaahsh, is the lead tournament organizer for the Nintendo-partnered Panda Cup series of Smash Bros. events, as well as the talent manager at Panda Global.
How Team Canada's digital team won content gold with two Olympic Games in six months
Colin Freeman has a deep understanding of the Olympic movement, having held roles at the Vancouver 2010 Games, London 2012 Games, and now with the Canadian Olympic Committee. In his current role as the Director of Digital, he uses content as a foundation of Team Canada's strategy to build fandom and maintain engagement between and during Olympic cycles.
AS Roma's Paul Rogers on Taking Club's Site from Worst to First
As the Head of Digital for Serie A soccer club AS Roma, Paul Rogers has witnessed firsthand the power of the connected fan. In 2015, he used Reddit to crowdsource fan feedback that inspired an award-winning website, and now the club is back at it again.
Supply Crunch Soon Could Squeeze US Sports Betting
News of the repeal of PASPA was swiftly accompanied by a rush of statements and newly announced US sports betting supply deals. The wave was expected given that the industry had months to prepare ahead of the final opinion of the Supreme Court. But should operators be wary of rushing into deals before the ink is dry on the SCOTUS decision? And does the sudden rush to get hitched hint at a supply crunch later down the road as suppliers and operators struggle to meet optimistic targets for launch?
The Power of The Group – Innovate by Hashtag Sports
When individual athletes pool their collective talents as a team, the whole becomes greater than its parts – core attributes are strengthened, diversity of talent is bolstered, and the opportunity to win is enhanced. At NFL Players Inc., the marketing and licensing arm of the NFLPA, we have been representing the group licensing rights of all active NFL players for more than 25 years.
Legal US Sports Betting Will Also Create A Gold Rush For Media Platforms
With the US Supreme Court‘s federal legalization of sports betting in the United States, the floodgates have officially opened on a new era in sports. What was formerly a niche market will now reach a mainstream audience, changing the landscape in which sports are consumed forever. At Hashtag Sports, our mission is to provide a platform for disrupting the media world and fueling the new sports economy — one in which sports betting will play an integral role.
Opendorse Founders Are Empowering 3,000 Athletes on Social Media
Our story starts in 2007 in a dorm room in Lincoln, Nebraska. My first day of college, I walked in and met my freshman roommate, Adi Kunalic. We were both recruited to play football at the University of Nebraska. If you could scene-set, Adi was a kicker, originally from Bosnia, and I was a linebacker out of Kansas City. Opposites attract. We became fast friends, best friends actually, and fast-forward eleven years later, we’re business partners who have been together every step of the way.
Made in Nebraska – Innovate by Hashtag Sports
Our story starts in 2007 in a dorm room in Lincoln, Nebraska. My first day of college, I walked in and met my freshman roommate, Adi Kunalic. We were both recruited to play football at the University of Nebraska. If you could scene-set, Adi was a kicker, originally from Bosnia, and I was a linebacker out of Kansas City. Opposites attract. We became fast friends, best friends actually, and fast-forward eleven years later, we’re business partners who have been together every step of the way.
The Importance of Esports and Gen Z
#15. That number has been on the back of every jersey I’ve worn since Little League. I’ll be wearing it on my back once again this summer because it’s my number. Well, ok; it’s not solely my number. It’s also the number Thurman Munson wore when he led his team to back-to-back World Series titles in the late 70’s. If #15 was good enough for Thurman, it was good enough for me because I wanted to be like Thurman Munson. I wanted to be the star catcher of the New York Yankees. But things have changed.
The Future of Sports Isn’t Scary – Innovate by Hashtag Sports
Gen Z isn’t watching sports anymore. Are you in full panic mode yet? Are you calculating how many years you have left in the sports industry before you have to switch careers? Don’t. Don’t panic. Don’t plan your future career path. Instead, understand what that oft-heard claim really is—a cry from those mourning the loss of knowing that their sports-loving kid audience was parked in front of their TV.
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