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Articles by Adam McKibbin
What Employers Get Wrong When Searching For Passionate Candidates
To hire great talent and assemble dream teams ready to compete in a cutthroat competitive market, it's not enough to hire on experience alone. Two managers with similar experience levels and even similar skill sets can wind up having dramatically different impacts on your business. Recruiters and hiring managers thus look for intangible skills that don't always surface on a resume: creativity, empathy, emotional intelligence, likeability, adaptability... and passion.
6 Types of Job Descriptions That Push Away Great Candidates
First impressions are critical in recruiting. Most honest hiring managers would probably admit to making the occasional snap judgment on a candidate based on a single detail. Maybe the resume was written in Comic Sans. Maybe the wrong person was addressed. Maybe the cover letter was three pages long.Candidates, of course, are making snap judgments, too - deciding which opportunities they want to pursue, and which applications they want to finish.
Dam-Funk, Deap Vally, Mr Little Jeans and James Iha Played My Daughter's Preschool Party
I’ve seen this scene before. After a day filled with sunshine, stimulation from illicit substances and a procession of preternaturally cool bands, there’s a young concertgoer in the parking lot having a hard time. Her flower crown is crooked, her overly-done makeup is smeared, and she just really, really needs to go home. But I’m not standing outside a polo field, speedway or warehouse. I'm at a picturesque preschool in Silver Lake.
GoPro’s Digital Marketing Is Even More Extreme Than You Imagined
From humble beginnings as a bulky 35mm camera to becoming one of the most successful tech gadgets in the marketplace, GoPro's rise has been as extreme as it's customers' need for adventure—well, except for this guy. Today, the top five best-selling digital cameras and camcorders are all GoPros, according to NPD Group.
Smartwatches Give Brands New Ways to Get an Edge on Their Competition
Once derided by skeptics as a superfluous gadget, the smartwatch is now demonstrating its unique value to customers and marketers alike. Watch-wearers will soon be able to make purchases, track vital health metrics and keep on top of news and messages, all without ever reaching for a smartphone. For marketers, this makes for an enticing addition to the cross-channel mix, thanks to behavioral data that other channels can't capture.
Video Game Makers Are Changing How They Engage Free Players
Over the past decade, many video games have moved toward a pay-to-play 'freemium' model. That is, users can download a playable version of the game for free, and then pay for incremental enhancements or additional levels. This has changed the way games are made and the way game publishers advertise to their audience. Nevertheless, only a small percentage of free players convert to paying customers. The question remains how to turn these casual players into devoted gamers.
BrandShare Archive | Adweek
It's no surprise that cloud-based applications—everything from retargeting to analytics—are essential tools of the modern marketer. Increasingly, though, marketers have to choose between investing in a proprietary marketing cloud, with… How do brands create successful content in a world where celebrity news dominates headlines and social media provides constant entertainment?
Why Most Marketers Feel They Are Lagging in the Personalization Department
While data-driven marketing made significant inroads in 2014, there remains a gap between good intentions and tangible action when it comes to big data and personalized marketing, a new survey suggests. According to Teradata's 2015 Global Data-Driven Marketing Survey, 90 percent of marketing and communications executives are focused on obtaining customer data at an individual rather than a segment level.
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