2012 - Silver Anvil Grand Prize
PUBLIC RELATIONS SOCIETY OF AMERICA The public relations profession’s most prestigious honor, the Silver Anvil Award acknowledges the very highest level of achievement and is the established icon of the “best of the best” public relations practices. PRSA is the largest professional organization serving the U.S public relations community. With a mission to "advance the profession and the professional," PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 111 local chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. The Silver Anvil, symbolizing the forging of public opinion, is awarded annual to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the hightest standard of performance in the profession. Sponsored by the Public Relations Society of America-- the largest professional association serving the public relations industry-- Silver Anvil winners become a part of the history of our profession. In the 60-plus-year history of the Silver Anvils, more than 1,000 organizations have been recognized. Only one Silver Anvil may be awarded in each subcategory. The Silver Anvil is regarded as the pre-eminent achievement of public relations- the highest watermark of success for any practitioner and organization.
