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Articles by Adele Schelling
Bex Gold of Brite Hair on combining ethics and fashion to drive innovation into the haircare space
Describe your business in a few words? Brite Hair makes quality ethical, vegan, cruelty free hair color & hair care products that are accessible and fun! What made you take the leap to start your own business? I founded a hair color brand after a long-term relationship ended – I was in my 30s and starting my life over in London.
Danielle Elias Las of Bump’n Clothing on growing a business while giving back to the IVF community
Describe Bump’n Clothing in a few words? The ultimate in maternity and postpartum apparel. What made you take the leap to start your own business? The desire to create the perfect maternity pant while giving back to the IVF community. What was your background prior to starting your own business? Attorney; In House Counsel for Family Business in Fashion world. Did you always know you wanted to be an entrepreneur? Yes.
Miriam Airington-Fisher of Airington Law on combining law and entrepreneurship and how she is making an impact
Describe your business in a few words? Airington Law is a women-lead law firm specializing in defending against wrongful convictions and litigating civil rights issues What made you take the leap to start your own business? I initially started my law practice out of necessity. I went through a divorce and became a single mom to a newborn. I was working as an associate attorney at a great law firm, but the traditional lawyer job no longer worked with my life.
Erin Pohan of Upkeeping on overcoming fear, and her three best tips for staying productive
Describe your business in a few words? My goal with UpKeeping is to continually evolve to meet the financial accounting needs of entrepreneurs. We currently offer full-service bookkeeping services, accounting clean-ups and QuickBooks training. What made you take the leap to start your own business? For most of my life, I sat back and watched others live out their dreams without really knowing how to dream myself. I lived my life rather unintentionally and I have spent my entire career in the shadows.
Sonya Tkacs of Recruitlynk on why marketing and selling your business as an owner never stops
Describe your business in a few words? The Recruitlynk mission is to recruit and source top executive and management talent with diverse backgrounds and experiences. We strive to help sustain and nurture inclusive cultures where differences drive innovative solutions and uphold diversity in the workplace. Our goal is to effectively hire leaders who care about people, not power.
Courtlyn Jones of The Design Database on being a creative entrepreneur, and how she is helping freelancers create the career of their dreams
Describe your business in a few words? The Design Database is an online platform and community designed to be a support system for Creatives, helping them find jobs. What made you take the leap to start your own business? I was hired as a graphic designer at my “dream company,” 10 years after I set that as my 10-year goal and I was super excited to have achieved that milestone.
Brittany Whitlock of Big Mood Digital on why the thing you are afraid of is the thing you have to do!
Describe Big Mood Digital in a few words? I train business owners, marketers and teams on how to conquer digital marketing confidently making it approachable and manageable through private sessions and courses. What made you take the leap to start your own business? I love working with passionate people who get excited to learn something new to grow their business in a purposeful way. What was your background prior to starting your own business?
Isabelle Tierney of The Feel Good Life on helping people lead more fulfilling lives with her ground-breaking methodology
Describe your business in a few words? I help individuals, as well as businesses, relieve stress and choose well-being. What made you take the leap to start your own business? I had a highly successful private practice for more than 20 years as a marriage and family therapist, but my personal life was anything but successful. I got diagnosed with adrenal exhaustion, got divorced, and knew that I had to find a way to live differently.
Ashley Spriggs of Pivot Media on the power of genuine relationships
Describe your business in a few words? We are a media firm that gets your message the attention it deserves. We offer services in Public Relations and Podcast Management. What made you take the leap to start your own business? It was the right time! I was growing my client list as an independent contractor and needed to hire a team to support me, so I just went for it. Here we are 18 months later with 14+ clients! What was your background prior to starting your own business?
Kelsea Olivia of East Olivia Creative on creating experiences that spark curiosity, joy, and connection
Describe your business in a few words? East Olivia is a boutique creative agency that specializes in large-scale floral installations. What made you take the leap to start your own business? I have been starting businesses since I was a child, selling my crafts and babysitting. As an adult, I had an innate desire to create beautiful spaces and experiences in the world that spark curiosity, joy and connection.
Tiffany Roman of Small Biz Highlight on creating a platform to help small businesses thrive
Describe your business in a few words? Small Biz Highlight is a web show, created to help introduce the people behind a small/local business, their products and services, and discuss how COVID affected them. What made you take the leap to start your own business? Back in April 2020, COVID shutdowns were in full effect forcing countless small/local businesses to shut down and a lot of them, ultimately, for good. This just refused to sit well with me.
Michele Henry of FACE FOUNDRIÉ on why she leans into her fears, and the importance of dreaming big
Describe FACE FOUNDRIÉ in a few words? Efficient and effective focused facial bar specializing in all things face, facials, lashes, brows, and skincare. What made you take the leap to start your own business? I worked in my parents’ small inground pool business from age 13 all the way through college.
11 Mamaprenistas share their best productivity tips to manage a business and a family
Tierney Larkin, Founder at Larkin Living Spaces: “Be sure to have a designated space to work that is just for you and your business.
Sarah Kallile of Lunnie on building the first community-led brand for modern mothers
Describe Lunnie in a few words? Community-led brand for modern mothers. We’re reinventing the nursing bra. What made you take the leap to start your own business? I’m a mom of two young girls. While breastfeeding my second daughter, I was frustrated with my clunky nursing bra and how it made me feel frumpy. I wanted a better alternative. I asked friends and searched online. But I couldn’t find what I was looking for. This problem isn’t unique to me – it’s a universal pain point. Moms deserve better.
Bari Koral of Yogapalooza on pioneering kids yoga with Yogapalooza!
Describe your business in a few words? Bari Koral is a Kids Yoga Pioneer and recording artist. Bari inspires thousands of parents, teachers and young children every day with her kids yoga, music and mindfulness activities and popular YouTube channel. What made you take the leap to start your own business? After burning out on the road playing “adult” music my little niece was born and I started writing songs for her! Also as a professional musician I started having anxiety.
Charlotte Michailidis of Parenthood Ventures on fueling the next wave of innovation for early stage ParentTech
Describe your business in a few words? Parenthood Ventures is the founder ecosystem for early stage ParentTech – i.e., startups serving parents, from fertility to teens. Companies in our community span sub-sectors like caregiving, employee benefits, food, physical goods, digital health, retail, clothing, education, media/entertainment and fintech.
Ingrid He of the Sjogren's Tracker app on using her creativity to help people with autoimmune disorders manage their symptoms
Describe your business in a few words? Sjogren’s (SHOW-grins) Tracker is an app that helps people with autoimmune disorders manage their symptoms and flares. We aim to help our users better understand their conditions and identify triggers to their flares. Our mission is to create innovative solutions to improve the lives of users and facilitate communications with physicians. What made you take the leap to start your own business? I had worked in the corporate world for over 7 years.
Vanessa Coppes of BELLA Media + Co on how determining who her customer was changed her business
Describe BELLA Media + Co in a few words? Lifestyle media company sharing content and resources for living a beautiful life. What made you take the leap to start your own business? My mental health. Launching my business literally saved my life. I was suffering from postpartum depression and needed a creative outlet. I launched my custom jewelry business and blog simultaneously. My writing has been my saving grace.
Ramy Sharp on launching Ramy Brook to fill a void in the marketplace, and what inspired her to take the leap
Describe Ramy Brook in a few words? Happy, Sexy and Strong! Ramy Brook is female owned and operated, stemming from one woman’s dream to uplift, empower and celebrate women. The apparel, accessories and swimwear collections transcend generational dressing, offering something for anyone looking for a vibrant and celebrational style.
Angelica Hanley of ACouplePuns on growing her business while staying 100% true to herself, and the biggest lessons she has learned over the years
Describe your business in a few words? ACouplePuns specializes in sparking joy through laughter and delivers the punniest content and high-quality paper goodies for every special occasion and moment in-between. Whether your bestie loves her house plants, binge-watching Friends, or drinking coffee, ACouplePuns has a punny card for that! What made you take the leap to start your own business? I’m married to a Navy Pilot and we move around every couple years.
Kelly DuFord Williams of Slate Law Group on disrupting the traditional law firm space and building a business where employees can thrive
Describe your business in a few words? Slate Law Group is a forward-thinking, accessible San Diego-based boutique law firm that provides legal, tax and HR services for small to medium sized businesses and corporations. What made you take the leap to start your own business? I was inspired to start my own business because I saw how traditional law firms were not set up in a way that allowed people to flourish, and I wanted to build a different culture.
Lindsey Taylor Wood of The Helm on how she is making an impact by making it easy to invest in women
Describe The Helm in a few words? We make it easy to invest in women. What made you take the leap to start your own business? Necessity is the mother of invention! When women have more money they have more power, yet economic equality rarely receives the same sort of attention as the social and political equality when it comes to feminist movement building. I wanted to help change that by connecting women founders with women funders. What was your background prior to starting your own business?
Natalie Slevin of Sugar Bakeshop on how she defined her target market, learned to trust her instincts, and more!
Describe your business in a few words? Sugar Bakeshop is an American classic bakery. What made you take the leap to start your own business? I come from a long line of entrepreneurs, so I think it was always on my radar that I would eventually start my own business. I was 24 years old when I started developing Sugar Bakeshop. I was at a point in my life where I was as ready as I was ever going to be to shift from dreaming about having a bakery to creating one.
Kelley Daring of Bagnet on the roller coaster of risk and reward, and the biggest lessons she has learned over the years
Describe your business in a few words? Bagnet is a stylish accessory that can be clipped to your handbag’s straps or hardware, and used to magnetically hang your bag from metal surfaces like tables, chairs, bathroom stalls and more to keep your bag off the floor. What made you take the leap to start your own business? I first invented Bagnet after years of frustration with missing hooks in public restrooms.
Adrienne Anderman of PiP PEA POP on selling out only three months after launching, and how she turned a frustration into a business
Describe your business in a few words? PiP PEA POP is an ultra-practical, organic and sustainable baby apparel line that creates elevated essentials for a baby’s first year of life. What made you take the leap to start your own business? The idea to start PiP PEA POP came to me from a point of frustration and need; I found the early days of having my newborn son overwhelming.
Alli Schaper of The Multiverse on creating the world's first highly-curated marketplace for functional mushrooms
Describe your business in a few words? The Multiverse is the world’s first highly-curated marketplace for functional mushrooms. We are an education-first brand, focused on empowering humans to take control of their mental and physical well-being through the fantastic powers of the fungi kingdom.
Ashley Greene on how she got involved with NESA and the impact she is making on families everyday
Describe your business in a few words? NESA is a sensitive, supportive and personal surrogacy agency. What made you take the leap to start your own business? NESA was first launched in the UK by best friends Rachel Westbury and Ursula Pandoo as a non-profit surrogacy agency. I have always been passionate about surrogacy having been a surrogate to three babies.
Pamela Zapata of Society 18 on quadrupling her roster of clients in a year, and how she is disrupting the influencer marketing space
Describe your business in a few words? A bicoastal influencer management and consulting agency with a focus on multicultural and multiethnic content creators and digital strategy. What made you take the leap to start your own business? My “Aha Moment” happened during those ten years in the trenches. I saw a gap in the industry when it came to diversity.
Tizzie Nuss of The Spark Project on carving her own path, and her mission to create a safer space for kids with the SPARK™ Shield
Describe your business in a few words? One school shooting is too many and exactly why I created the Spark Project. We’re on a mission to protect our kids and future against school shootings with our patent pending SPARK™ Shield. The SPARK™ Shield is a bullet resistant, lightweight, customizable folder that kids can easily carry and transport to and from school. What made you take the leap to start your own business? As a mom, I continued to see these heartbreaking events happen and felt helpless.
Ashley Greene on spreading the NESA mission in the USA, and how she is making an impact everyday
Describe your business in a few words? NESA is a sensitive, supportive and personal surrogacy agency. What made you take the leap to start your own business? NESA was first launched in the UK by two best friends Rachel Westbury and Ursula Pandoo as a non-profit agency. I have always been passionate about surrogacy having been a surrogate to three babies.
Nicole Bernard Dawes of Nixie Sparkling Water on proving that certified organic products can be category leaders
Describe your business in a few words? Nixie Sparkling Water is a line of delicious and consciously crafted sparkling waters that are Organic and non-GMO! Nixie’s sparkling waters are prepared with only filtered carbonated water and infusions of organic botanical and fruit flavors for a vibrant and refreshing taste. Nixie never contains synthetic solvents, carriers, or artificial preservatives and only uses recyclable cans with BPA free liners.
Rebecca Allen on scaling a sophisticated footwear brand and launching at Nordstrom
Describe your business in a few words? I’m the founder of Rebecca Allen, a footwear brand making sophisticated solutions for women. We launched a limited collection of timeless styles in multiple shades of nude and have a fabulous community across the US. We’re launching in Nordstrom later this spring. What made you take the leap to start your own business?
Sherry Zhang of GenoPalate on empowering people to eat healthier with personalized nutrition
Describe your business in a few words? GenoPalate is a data-driven personalized nutrition company that helps individuals eat healthy based on the analysis of their unique genomic DNA. What made you take the leap to start your own business? My desire to fix a big problem that can affect me, my family and hundreds of millions of people. Wanting to help with what I know, initially. I remembered the day when I was a research professor at a prestigious medical college reviewing some new results in my lab.
Christen Brandt & Tammy Tibbetts of She's the First on why your team is a crucial element of your success and writing their first book
Describe your business in a few words? She’s the First fights for a world where every girl can choose her own future. We team up with local organizations to ensure girls everywhere are educated, respected, and heard. We began as a media campaign in 2009 and registered as a 501c3 nonprofit in 2011. We now have offices in New York and Nairobi, and we reach more than 130,000 girls each year. What made you take the leap to start your own business?
Purvisha Patel of Visha Skincare on building an inclusive skincare brand from the ground up, and the impact she is making today
Describe your business in a few words? Visha Skincare is a dermatologist formulated, and founded skincare line. What made you take the leap to start your own business? While I was treating my patients, I noticed a need for a simple, safe, multi-use intentional skin care line that delivered results to be made available to the general public and effective for all genders, ethnicities and ages. I wanted to make the skincare routine simple, yet effective for more than one skin issue.
Hannah Perry of The Giggling Pig on the importance of giving back and how she overcame an unexpected challenge in her business
Describe your business in a few words? The Giggling Pig is an art and party business that caters to children and adults of all ages. We are located in Shelton CT and have recently franchised and opened a new location in Bethel, CT. We provide people with the tools they need to be as creative as their hearts desire while teaching about kindness and compassion. What made you take the leap to start your own business?
Brittany Diego of Fashion Mentor on making self-care a priority as an entrepreneur, and why she wants her team to feel like they are making a difference - Entreprenista
Describe your business in a few words? Fashion Mentor teaches aspiring stylists the knowledge, tools, and resources they need to succeed in the fashion industry through trainings, workshops, and online classes. What made you take the leap to start your own business? I started Fashion Mentor to teach others what I wish I learned in fashion school. In school, I learned how to do the job-sewing, designing, sketching, etc. What I actually needed to know was how to get the job.
Hripsime and Colina Demirdjian of The Moji Edit and ScreenKit apps on launching a tech company without a tech background, and reaching half a million downloads after the first month - Entreprenista
Describe your business in a few words? Hripsime and Colina Demirdjian are tech entrepreneurs with over 10 million users and engage audiences globally. The Aussie twins and tech entrepreneurs co-founded The Moji Edit app, the largest personal avatar emoji platform in the App Store and, most recently, ScreenKit app, built with the iOS 14 release in mind. ScreenKit app had over 450,000 new users in the first month of launch, with around 30,000 new users per day, globally.
Naz Beheshti of Prananaz on persevering through rejection and choosing work/life engagement over work/life balance
Describe your business in a few words? Prananaz is a corporate wellness company that provides custom high-touch, high-tech programs that improve leadership effectiveness, employee well-being, employee engagement, and company culture. What made you take the leap to start your own business? I couldn’t live another day not pursuing my passion and purpose. What was your background prior to starting your own business?
Candice Coppola on being an unlikely entrepreneur, building Jubilee Events from the ground up, and getting a book deal!
Describe your business in a few words? I help wedding pros build a profitable business with purpose. What made you take the leap to start your own business? I got my first whiff of entrepreneurship while I was snuggled up on the couch, recovering from having my appendix removed. I was an unlikely entrepreneur. At 26, I had an unfinished college degree in Art History and a horrible corporate job to match. But just like you, I had big dreams and the determination to make what I wanted to happen, happen.
Scout Sobel of Scout's Agency on harnessing the power of podcasts and an important mindset lesson she learned early on
Describe your business in a few words? Scout’s Agency specializes in getting women as guests on podcasts. We up-level brands through podcast appearances and PR placements so that women’s voices and missions can be heard by new audiences. What made you take the leap to start your own business? I started Scout’s Agency six months into running Okay Sis Podcast with my sister, Mady.
Naz Beheshti of Prananaz on persevering through rejection, and on choosing work/life engagement instead of work/life balance
Describe your business in a few words? Prananaz is a corporate wellness company that provides custom high-touch, high-tech programs that improve leadership effectiveness, employee well-being, employee engagement, and company culture. What made you take the leap to start your own business? I couldn’t live another day not pursuing my passion and purpose. What was your background prior to starting your own business?
Janna Ronert of IMAGE Skincare on becoming a leader to create change and innovation (and why it's never too late to run a marathon!)
Describe your business in a few words? IMAGE Skincare is a professional, clean, clinical skincare line designed for licensed professionals and devoted to helping individuals “Age Later.” All products are tried, true and tested by a team of clinical professionals to help individuals feel confident in their skincare, and most importantly, their skin. Today we are the #1 leading professional skincare company in the global market. What made you take the leap to start your own business?
Tammeca Rochester of Harlem Cycle on building Harlem's 1st and only indoor cycling boutique fitness studio
Describe Harlem Cycle in a few words? Harlem’s 1st and only indoor cycling boutique fitness studio. What made you take the leap to start your own business? I was tired of always having to settle when it came to health and wellness. What was your background prior to starting your own business? Worked as an engineer and Brand Manager for Colgate Palmolive for 12 years. Did you always know you wanted to be an entrepreneur?
Thai-Anh Hoang on the life-changing accidental discovery that inspired the launch of EmBeba
Describe EmBeba in a few words? Our mission is to modernize generation-tested remedies worldwide and make them clean, effective, easy, safe, and fun for the entire family. What made you take the leap to start your own business? It was more of an accidental discovery. On a family trip to the Bosnian countryside in 2018, my baby had a severe diaper rash and eczema breakout.
Dorothy Kolb of dk east associates on the moment she realized she wanted to launch her own business, her upcoming podcast, and more!
Describe your business in a few words? dk east associates provides outsourced CFO services and accounting strategy to women-owned small businesses to drive bottom line profit and streamline processes. We specialize in companies in the creative, social impact, media, and sports spaces with $1M-$10M annual revenue. What made you take the leap to start your own business? In 2014, at the end of my marriage, I had 4 kids and no financial support. Then, I was downsized from my CFO job.
Ande Lyons on being a 4x Founder, Startup Champion, and Live Stream Host at Startup Life LIVE
Describe your business in a few words? Startup Life LIVE is a bi-weekly live stream show supporting startup founders by exploring strategies and solutions, insights, and inspiration through conversations with diverse business owners, investors, and experts. Launching a startup is hard – and founders need to continually up their skillset and embrace doing hard things. What made you take the leap to start your own business?
Suelyn Farel of the Julien Farel Group on the power of helping everyone person flourish in their own career while being part of your organization
Describe your business in a few words? We have a 10,000 square foot “Restore” Salon & Spa on Park Avenue in NYC and an international hair care company. What made you take the leap to start your own business? I am a serial entrepreneur and had 3 companies prior to joining my husband to expand his! What was your background prior to starting your own business? I started working in my Grandparent’s real estate office in my early teenage years and loved it.
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