In this (somewhat different) piece, two creative directors from B-Reel imagine the creative process in terms of a boxing match: each round with a different opponent and how to overcome them. In the blue corner we have the idea, full of guts, glory and passion. In the red corner, some of its most feared enemies — all ready to slice, dice and kill at first sight. Will you and your idea make it through all rounds or will you throw in the towel? Let’s get ready to rumble.
