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Articles by Ainsley Woods

The Brand Activations of the US Open 2024

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By Ainsley Woods
| maake.com.au
The 2024 US Open brand activations offered fans a mix of immersive experiences. These activations brought excitement off the court, elevating the fan experience and showcasing the power of brand partnerships in one of tennis’ biggest stages. Let’s take a look at what brands did for the 2024 US Open… American Express American Express collaborated with Van Leeuwen Ice Cream to create a limited-edition flavour, “Match Point Chip x Amex,” blending green mint chip with a blue frosting swirl.
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LIV Golf Joins Forces with Golf Rival

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By Ainsley Woods
| maake.com.au
LIV Golf has partnered with Zynga’s popular mobile golf game Golf Rival to bring LIV Golf content to the gaming world. From June 8-16, Golf Rival players will have the opportunity to partake in a limited-time LIV Golf tournament and purchase in game LIV Gold- branded golf balls. An additional in-game tournament will be hosted from July 20-28. All Players will have access to exclusive in-game content during upcoming LIV Golf events.
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Farmer backs floodplain harvesting to counter drought

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By Digging Deeper, Ainsley Woods
| Central News UTS
Regulating floodplain harvesting will help mitigate the damage from more frequent floods and droughts caused by climate change, according to a farmer from recently-flooded Bathurst. His remarks came as the NSW Upper House Select Committee heard evidence last week that without proper regulation floodplain harvesting could be detrimental to the environment.
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