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Articles by Ajinkya Nair
Two Races, Two Materials
Breitling’s partnership with Ironman continues with two new Endurance Pro models celebrating the 2025 World Championships. One uses titanium for the first time in the Endurance Pro line, while the other sticks with Breitling’s proprietary Breitlight composite in colours inspired by the Spanish coast. The Ironman World Championship remains one of endurance sport’s most punishing events: a 2.4-mile swim, 112-mile bike ride, and a full marathon.
Panerai’s New Submersible Marina Militare Models
Military-themed watches usually feel forced, but Panerai have actual history with the Royal Italian Navy dating back to the 1910s. The new Submersible Marina Militare PAM01697 and PAM01698 draw from the Aviazione Navale, the naval aviation branch, with design details lifted from flight helmets and cockpit instruments rather than generic tactical aesthetics.
The Mercedes-Benz GLC 300 4MATIC Review: Luxury, Performance, And Zero Drama
There’s a German word—verschlimmbessern—that means to make something worse by trying to improve it. Most car companies should have this tattooed somewhere visible. Not Mercedes, apparently. They took their best-selling SUV worldwide, the GLC, and somehow made it better without breaking what already worked. Which is rarer than you’d think in an industry that loves fixing things that are not broken. Mercedes-Benz GLC 300 4MATIC: The Chameleon Factor The exterior plays the long game.
How the India-UK FTA Deal Could Make Luxury Cars Cheaper in India
The maths on luxury car imports just changed overnight. India and the UK signed their Free Trade Agreement on 24 July 2025, creating a phased reduction in import duties over 15 years. For anyone who’s winced at luxury car pricing in India, this represents the most significant shift since liberalisation. For Indian luxury car enthusiasts who’ve been paying double the global price, this deal represents genuine change.
Ray-Ban Meta Smart Glasses Complete Review: Stylish Tech With AI Power
Most smart glasses scream ‘startup prototype.’ These don’t. Ray-Ban and Meta might’ve finally cracked the formula: decent camera, good audio, no cringe design. For ₹30k, they’re not cheap—but they’re way more useful than they have any right to be July 31, 2025 So Ray-Ban Meta glasses recently made it to India starting at ₹29,900, and honestly I was sceptical. Smart glasses have been this weird tech fantasy for years—remember Google Glass? Yeah, exactly.
Tata Harrier EV Review: Tata Motors Get Serious With Their Latest Premium Electric SUV Offering
Tata Motors spent years making cars that were fine. Adequate. Good value for money but nothing more. The Harrier EV changes that equation completely. Dual motors, legitimate all-wheel drive, luxury features that actually work, priced at ₹28.99 lakh. This feels different. Tata Harrier EV Design: Understated Authority The Harrier EV looks like a Harrier with the grille blanked off and better wheels. This restrained approach works.
Top 5 Luxury Tech Launches In India For July 2025
July turned into luxury tech’s biggest month in India, with four major launches reshaping the premium market. Samsung’s foldables hit record numbers, Nothing went all-in on flagship pricing, Sony expanded across TVs and audio, while Dyson’s latest hair tool stayed mysteriously absent from the country, but luxury beauty enthusiasts can hope to find it soon here. Here are the top luxury new launches in the tech space for July 2025.
Here Are The Price, Specs, And Key Features
MG Motor’s latest move isn’t subtle. With the launch of the Cyberster at ₹74.99 lakh (₹72.49 lakh for early reservations), the brand has officially entered territory where pricing, positioning and perception carry as much weight as product. This is India’s first electric roadster, and MG knows exactly how rare that is. Unveiled under the brand’s premium MG Select network, now operational in 13 cities, the Cyberster is MG’s way of saying it wants more than volume.
The Electric SUV That Rewrites The Rules
BYD sold more electric cars than Tesla last year. Let that sink in… The Chinese company that started making batteries for Nokia phones is now the world’s largest EV manufacturer. The BYD Sealion 7 is their bid to crack India’s luxury market, and after a day behind the wheel, it’s clear they’ve done their homework. This isn’t another story about Chinese brands trying to compete with German engineering. BYD has moved past that conversation entirely.
BMW Redefines Entry-Level Luxury With 2 Series Gran Coupe India Launch
BMW has brought the new 2 Series Gran Coupe to India, with prices starting at ₹46.90 lakh for the standard variant and ₹48.90 lakh for the M Sport Pro version. The sedan will be locally assembled at BMW’s Chennai plant, with deliveries beginning immediately. This second-generation model enters a competitive premium compact sedan segment, taking on the Mercedes-Benz A-Class Limousine, Audi A3, and Toyota Camry.
Tesla Finally Arrives In India, But It’s Not What Anyone Expected
Tesla opened its first Indian showroom in Mumbai on July 15, 2025, ending years of speculation with a surprisingly modest entrance. The company launched with just the Model Y, priced between ₹59.89-67.89 lakh, and made it clear they’re here to test the waters rather than dive in headfirst. The numbers tell the story: Tesla imported exactly six Model Y vehicles for the launch, hired about 30 people, and plans four Supercharger stations each in Mumbai and Delhi.
The MG M9 Feels Like Business Class On Four Wheels
Picture this: You’re stuck behind a cement mixer on the Panjim bypass, the afternoon sun turning your car into a convection oven. Your back hurts, your phone’s at 3%, and that conference call starts in ten minutes. Now imagine the same scenario, except you’re getting a shiatsu massage in a climate-controlled cabin while your laptop charges off a 220V outlet. That’s the MG M9 in a nutshell—a solution to problems you didn’t know you had. Big Fish At 5.3 meters long, the M9 is massive.
Premium Prices, Import Duties, And A Cautious Entry
Tesla is finally entering the Indian market with a showroom launch in Mumbai on July 15, ending years of speculation about when the electric vehicle maker would establish a presence in the world’s third-largest auto market. The company’s first experience centre, a 4,000 square-foot space at Jio World Drive in Bandra Kurla Complex, will showcase Tesla’s vehicles and technology, though test drives and deliveries won’t be available initially.
Ferrari Launches Amalfi As Roma Successor With 631hp V8
Ferrari unveiled the Amalfi this week, effectively replacing the Roma after five years. It’s the same basic car with updates that address most of the Roma’s criticised elements, following Ferrari’s pattern of renaming mid-cycle refreshes rather than calling them what they are. The move isn’t unprecedented. Ferrari did the same with the FF becoming the Lusso after five years, and the 488 morphing into the F8 after just four years. It’s become standard practice in Maranello.
The Foldable Market Just Got Interesting-Vivo X Fold 5 Is Coming
Vivo just dropped teasers for the X Fold 5’s India launch, and honestly, it’s about time. The foldable market here has been largely dominated by Samsung, so any competition is welcome, even if it comes with the inevitable anxiety of spending lakhs on something that literally bends in half. The X Fold 5 landed in China recently, and now it’s making its way to Flipkart and Vivo’s online store.
The Audi Q8 Review
There is something refreshing about a luxury car that doesn’t need to announce itself. The Q8 sits with the kind of understated presence that suggests good breeding rather than new wealth. No aggressive chrome, no shouty styling lines—just clean proportions and a sense that it belongs wherever it parks. Those laser headlights can cycle through four different signature patterns, but even that party trick feels restrained. It’s luxury that whispers rather than screams out loud.
From Track To Trail: The Harrier EV Experience Chronicles
Electric SUVs usually shout about their existence. LED light bars, aggressive front fascias, enough blue trim to outfit a cricket team. The Harrier EV takes a different route—it looks like a regular SUV that could run on anything from diesel to good intentions. This restraint is either supremely confident or dangerously naive. After a day of throwing it at obstacles designed to embarrass lesser vehicles, the confidence theory holds water.
Sony Unveils Bravia 8 II Series In India With Screen-As-Speaker Tech
Sony launched its Bravia 8 II series smart TVs in India yesterday, bringing its Acoustic Surface Audio+ technology to the premium segment. The QD-QLED TVs, available in 55 and 65-inch variants, start at ₹2,46,990 and go up to ₹3,41,990. The standout feature remains Sony’s approach to audio—turning the entire screen into a speaker. Using actuators behind the display to create vibrations, the technology eliminates the need for traditional speakers while maintaining sound quality.
Meta Expands Smart Glasses Line With Oakley For Athletes, Prada In The Works
Meta just revealed its Oakley-branded smart glasses, expanding beyond its successful Ray-Ban partnership into the athletic market. The new glasses, targeting sports enthusiasts who want to record their sessions, will launch at around $360 — about $60 more than the current Ray-Ban models. The move comes after Meta sold over 2 million pairs of its Ray-Ban smart glasses since their 2023 launch.
Audi Unveils Third-Generation Q3 With Plug-In Hybrid Powertrain
Audi unveiled the third-generation Q3 yesterday, and if you’ve seen any new Audi lately, you know what to expect. The compact SUV gets the brand’s current design language—split headlights, massive grille, light bars everywhere. Even the four rings logo lights up now, though only when the headlamps are on. The Q3 matters because it sells. Since 2011, Audi has moved over 2 million units globally. In India, it’s been a consistent performer and a key entry point into the brand.
When Slim Meets Substance: The Xscace QuadCane And Juniper Review
At just 0.8 inches thick, the QuadCane looks more like architectural trim than a serious audio component. I spent the first week after installation occasionally forgetting they were there entirely. Mounted flush against the wall in matte champagne, they blend so seamlessly into the room that guests consistently ask where the sound is coming from. Performance That Punches Above Its Weight Fire up some jazz, and those 16 Power Dense Woofers remind you that thinness doesn’t equal weakness.
Nothing's First "True Flagship" Phone 3 Will Be Made In India
Nothing will manufacture its Phone 3 in Chennai. The London-based company already produces all its smartphones in India, so the decision fits their established approach—but it does highlight how the company views its biggest market. The Phone 3, launching July 1 alongside the company’s first over-ear headphones, represents Carl Pei’s biggest bet yet.
The Mercedes-Benz E 450 Is A Quiet Conqueror
The Mercedes E 450 looks unremarkable. Park it next to any other executive sedan and you’d be hard-pressed to spot the difference. Same chrome grille, same sensible proportions, same ‘I attend board meetings’ vibe. Which makes what happens when you press the accelerator all the more surprising. First Impressions My introduction to the E 450’s real character happened at a traffic light. Nothing dramatic—just a regular morning commute when the light turned green.
Mini Launches Countryman Electric JCW Pack In India At ₹62 Lakh: Limited To Just 20 Units
Twenty cars. That’s Mini India’s total commitment to their new Countryman Electric JCW Pack at ₹62 lakh. Either they’re being refreshingly honest about demand, or they understand something about scarcity that the rest of us are still figuring out. The context matters here. Mini’s 709 annual sales in India make it a luxury market footnote, but the buyers shopping at ₹62 lakh aren’t worried about practicalities—they’re buying differentiation.
Why Google's India Store Launch Actually Matters
Google has opened its official store in India, letting customers buy Pixel phones directly instead of hunting through third-party retailers. The move puts Google in control of its own sales process in a market where that actually matters. The company now handles everything from EMI options to exchange programs, plus a price-matching promise that ensures customers get competitive deals.
BMW Unveils The M2 CS For 2026, Drops Manual Transmission For Track-Focused Variant
BMW has unveiled the 2026 M2 CS at the Concorso d’Eleganza Villa d’Este, and if you’re the type who still mourns the death of naturally aspirated engines, prepare for another moment of grief. This latest CS variant has officially ditched the manual transmission entirely, opting instead for an 8-speed automatic as the sole gearbox option. The decision carries particular weight given that roughly half of current M2 buyers in the United States still choose the stick shift.
Hermès Just Dropped $15,000 Headphones Because Of Course They Did
Hermès announced their first pair of headphones this week. They cost $15,000. No one should be surprised. The French luxury house has been making leather goods for nearly two centuries, so naturally their entry into audio involves hand-stitched cowhide and colours named after their famous Kelly bag.
The Volvo C40 Recharge Is A Fast, Silent, And Desirable Machine
The Volvo C40 Recharge doesn’t make a sound when you start it. Which is fine, except there’s no start button either. You just sit down, put it in drive, and suddenly you’re moving. It’s weirdly anticlimactic for a car that can do 0-100 in under five seconds. I’d picked it up for a Delhi-Mussoorie run, mostly because I was curious how an electric coupe would handle mountain roads.
MG Launches Windsor Exclusive PRO At ₹17.25 Lakh, Fills Gap In EV Lineup
Most automakers launch a variant, wait six months to analyse market response, then maybe consider their next move. JSW MG Motor India launched the Windsor Essence Pro, got 8,000 bookings in 24 hours, raised the price by ₹60,000, and immediately launched another variant. Different playbook entirely. The latest move—introducing the Windsor Exclusive Pro at ₹17.25 lakh (or ₹12.24 lakh plus ₹4.5 per kilometre under BaaS)—comes hot on the heels of their Essence Pro launch.
Why This Expensive Bet Makes Sense
Honda just launched a scooter that costs as much as a decent car, and the math might actually work out. The X-ADV’s ₹11.90 lakh price tag puts it in genuinely uncharted territory for Indian scooters, but Honda isn’t shooting blindly here. They’re betting on a specific slice of buyers who’ve been poorly served by existing options: people who want motorcycle performance without motorcycle compromises. The machine itself is straightforward enough.
The New Altroz Facelift Arrives At ₹6.89 Lakh Starting Price
The Altroz Facelift starts at ₹6.89 lakh, which is ₹24,000 more than before for what’s essentially the same base car with a fresh face. That’s a harder sell than Tata probably wants to admit, but the real story happens further up the variant ladder. Tata’s strategy becomes clearer when you look at the mid and top-spec variants. The dual 10.25-inch screens, sunroof, flush door handles, and premium cabin design create a genuinely upmarket experience—but you’ll pay handsomely for it.
Samsung Galaxy S25 Edge Launches In India As The Brand's Thinnest Phone Yet
Samsung launched the Galaxy S25 Edge in India, delivering on its promise of the company’s thinnest smartphone yet. At just 5.8mm thick, the device arrives as Samsung’s preemptive strike against Apple’s rumoured iPhone 17 Air, which isn’t expected until later this year. The Edge slots neatly into Samsung’s 2025 lineup, priced at ₹1,09,999 for 256GB storage and ₹1,21,999 for 512GB.
Apple And Aston Martin Launch CarPlay Ultra With Full Dashboard Integration
Apple’s CarPlay Ultra officially launched today, with Aston Martin serving as its unlikely debut partner. The luxury British automaker becomes the first to offer Apple’s next-generation in-car system, which transforms the entire dashboard into an extension of your iPhone—not just the centre screen. This isn’t your typical CarPlay upgrade.
2025 BMW X3 Review: Less Aggression, More Appeal
BMW’s kidney grille used to be an acquired taste. Now it lights up. That little detail probably tells you everything about where the X3 is headed. Gone are the days when BMW’s mid-size SUV needed to flex like it had something to prove. This fourth-generation X3 has arrived with a different kind of confidence—the sort that comes from knowing you’re already at the top of your game. The numbers back this up. Since 2016, the X3 has been BMW’s best-selling SUV globally, outselling even the larger X5.
Apple Reportedly Plans Major Shift In Iphone Launch Strategy
Apple is preparing to break with tradition in a move that could reshape how consumers approach iPhone upgrades. According to industry reports, the tech giant plans to split its iPhone releases across multiple seasons starting in 2026—ending the company’s long-established practice of unveiling all new models in a single autumn event. The iPhone 18 Pro and Pro Max would reportedly debut in autumn 2026 alongside two anticipated newcomers: the rumoured iPhone 18 Air and Apple’s first foldable iPhone.
Bentleys For Mumbai, Mahindras For London: Inside The New India-UK Auto Trade Deal
UK and India have just torn down a wall that automotive companies have been staring at for decades. Their new Free Trade Agreement cuts India’s car import duties from a prohibitive 100% to just 10% in the next 10-15 years – a change that’s about to redraw the competitive landscape for both countries. Let’s be clear what this means: luxury cars from the UK are going to get a lot more accessible in India in the future.
The New Audi Q7 Review-Highlights From Our Test Drive
The 2025 Audi Q7 rolls through Delhi traffic with the quiet confidence of someone who doesn’t need to announce their importance. Refreshed but not reinvented, this latest iteration arrives with subtle updates that you’ll notice only if you’re paying attention. It’s evolution, not revolution—and in the luxury SUV world, that’s often the smarter play. At ₹88.7 lakh, this facelifted Q7 positions itself as the sensible option in a segment where eight-figure price tags are the norm.
Introducing The New Urwerk UR-230 ‘Eagle’
By signing up, you agree to receive emails from Ethos Watches. Read our privacy policy for more details. The UR-230 ‘Eagle’ marks a new chapter in Urwerk's legacy, offering a unique blend of radical aesthetics and groundbreaking mechanics Listen When it comes to watches that make a statement beyond just telling time, the avant-garde Swiss brand Urwerk have crafted an identity unlike any other.
Introducing The Sub 300β In Doxa's Colours, Adding To The Sleek Line
The term ‘beta’, derived from the second letter of the Greek alphabet, often signifies a stage of development that is exploratory, innovative, and forward-looking. This concept of ‘beta’ resonates perfectly with the ethos behind Doxa’s latest venture—the Sub 300β. This new series marks a significant step in the brand’s journey, blending the essence of its historic legacy with a more modern, urban twist.
The Jules Verne Mystery Island Tourbillon Watch By Louis Moinet
The Jules Verne Mystery Island is a fascinating timepiece that blends the art of luxury watchmaking with the spirit of adventure. Drawing inspiration from author Jules Verne’s legendary tales, this watch aims to capture the essence of discovery and the unknown. Verne, who penned classics like Twenty Thousand Leagues under the Sea and Around the World in Eighty Days, ignited imaginations of many with his vivid depictions of fantastical voyages.
Introducing The #Tide Camo From The Maurice Lacroix Aikon Line
We’ve spoken about the Maurice Lacroix Aikon #Tide before. But just to recap, it’s a watch that stands out for its commitment to sustainability and stylish design. Created using a unique composite material made from ocean-recovered plastics and glass fibre, the Aikon #Tide is not just durable but also environmentally conscious. The process of transforming plastic bottles into this robust material is an impressive feat, showcasing Maurice Lacroix’s dedication to innovative recycling methods.
The Sleek Sport Watch
By signing up, you agree to receive emails from Ethos Watches. Read our privacy policy for more details. Watchmaking crafts meets the court with the GC Sport, a harmonious blend of Gérald Charles Genta’s horological legacy with modern sportiness Listen In the world of horology, every timepiece tells a story beyond the mere ticking of hours, minutes, and seconds. It’s a narrative of design, watchmaking crafts, innovation, and sometimes, a legacy that transcends generations.
Omega, TAG Heuer, Etc
By signing up, you agree to receive emails from Ethos Watches. Read our privacy policy for more details. From deep-sea exploration to motor racing, luxury sport watches have a diverse appeal. Let's explore five exquisite examples Listen Luxury sport watches sit at the crossroads of utility and elegance. Designed for individuals who thrive on adventure, these watches cater to a diverse range of lifestyles, from the thrill of deep-sea exploration to the excitement of motor racing and beyond.
Introducing The Twin Turbo Tourbillon, Minute Repeater From Jacob & Co
By signing up, you agree to receive emails from Ethos Watches. Read our privacy policy for more details. Why settle for one when you can have double the tourbillons? Introducing Jacob & Co's Twin Turbo Listen In the world of luxury, two icons stand tall: high-performance supercars and meticulously crafted watches. They’re both about precision, about mechanical crafts, and about pushing the envelope. Yet, it’s not often that these two realms collide in a way that truly complements each other.
The Top Astronomia Watches From Jacob & Co's Signature Collection
Jacob & Co stand as a paragon of luxury and fine crafts in the world of horology. Established in 1986 by Jacob Arabo, the brand have consistently pushed the boundaries of what’s possible in watchmaking, combining intricate mechanics with an artistic flair that is nothing short of breathtaking. The Astronomia collection, in particular, exemplifies this spirit of innovation and audacity. Each timepiece in this series showcases a captivating dance of celestial bodies on the wrist.
Tara Ocean Foundation And Bell & Ross
By signing up, you agree to receive emails from Ethos Watches. Read our privacy policy for more details.
The Key Essentials
By signing up, you agree to receive emails from Ethos Watches. Read our privacy policy for more details. Discover the crucial elements defining dive watches, from water-resistance to rotating bezels, as we delve into their significance for underwater exploration Listen Welcome back to our ‘dive watch guide’. So far in part one and part two, we’ve journeyed through the history and evolution of these remarkable timepieces and shared some tips on picking the right one.
Choose The Perfect Timepiece
By signing up, you agree to receive emails from Ethos Watches. Read our privacy policy for more details. Dive deeper into the world of dive watches as we present part two of our guide, offering insights on how to choose the ideal timepiece for your aquatic adventures Listen In the previous instalment of our ‘dive watch guide,’ we navigated through the origins of dive watches, exploring their evolution and the pivotal role they’ve played in oceanic adventures.
Presenting The New Norqain Wild One Tortour Limited Edition
The Norqain Wild One Tortour watch, limited to just 15 pieces, is a tribute to the remarkable 1,000km Tortour race May We Recommend Spotlight Imperial Legacy: Introducing The New Elegant King Seiko Timepieces Review Monumental Pride: The Jacob & Co Epic X India Edition In Rose Gold And Titanium Spotlight An Evolutionary Icon: Introducing The Rado DiaStar Original Skeleton Spotlight Embrace Green With The New Bell & Ross BR 05 Chrono Green Steel Spotlight Exploring Time Underwater, With The...
Introducing Norqain's New Independence Wild One Skeleton Watch
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