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Akae Wang

As seen in: WARC
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Articles by Akae Wang

Tencent: Poster-Postcard-Post It

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By Akae Wang, Ken Lin, Yuanmeng Liu
| WARC
Tech and entertainment company Tencent promoted the Tencent Youth Science Festival via an e-book and interactive poster cards that could be turned into sci-fi toys. Information technology Greater China Strategy Brand: TencentBrand owner: TencentEntrant company: Tencent - China (mainland)Idea creation: In houseMarket: Greater ChinaSector: Technology & electronicsMedia channels: Mobile & apps, Merchandise & free gifts, Public relationsBudget:...
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The Palace Museum+Tencent Lab: Relics Solitaire

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By Akae Wang, Ivy Huang, Zita Zhou
| WARC
The Palace Museum worked with Tencent Lab to create a mobile experience on WeChat that showcased 600 relics to celebrate 600 years of The Forbidden City and grew subscriber numbers in China. Museums, attractions, libraries Information technology Greater China Strategy Brand: Tencent LabBrand owner: TencentEntrant company: Tencent - China (mainland)Market: Greater ChinaSector: Technology & electronicsMedia channels: Mobile & apps, Public relations, Social mediaBudget: Up to 500k The...
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