Alessio Ippolito on Muck Rack

Alessio Ippolito

Verified
(He/Him)
Italy
Covers:  Financial services, online trading, crypto scam, crypto
Doesn't Cover: Politics, science, tech, movies, sport, religion, homemade
Imprenditore, autore e giornalista Founder @criptovalutaI Direttore Tradingonline.com Manager Giocareinborsa.net PRO Investor eToro ALESSIO IPPOLITO S.R.L.

Interview

Have you ever used a typewriter?

No, I belong to the digital generation — I grew up writing on a keyboard, not on a typewriter. But I have a soft spot for them: there's something romantic about the idea of journalists hammering out stories on a Lettera 22, the way Indro Montanelli used to. Maybe one day I'll buy one just to keep on my desk as a reminder of where journalism comes from.

How is social media changing news?

Social media has dramatically accelerated the speed of news, but it has also blurred the line between information and entertainment. Today anyone with a smartphone can break a story — which is great for plurality, but dangerous when there's no fact-checking behind it. In financial journalism this is especially risky: a single viral TikTok or X post can move retail investors into bad trades or outright scams. My view is that traditional editorial standards — sources, verification, accountability — matter more than ever, not less. Social media should be a distribution channel for serious journalism, not a replacement for it.

Who's your favorite fictional journalist?

Mikael Blomkvist from Stieg Larsson's "Millennium" series. He's an investigative financial journalist who runs an independent magazine and isn't afraid to take on fraud, corruption and powerful people to protect ordinary readers. That combination — independence, financial expertise and a stubborn commitment to the truth — is exactly the spirit I try to bring to my own work every day.

What does it mean to be a journalist?

For me, being a journalist means being accountable to the reader above anyone else — not to advertisers, not to sources, not to the algorithm. It means doing the hard work of verifying facts before publishing, having the courage to say "no" to easy money when a story doesn't add up, and using your platform to protect people rather than exploit their attention. In a field like financial journalism, where a single misleading article can cost someone their savings, this responsibility becomes even more concrete. Being a journalist isn't a job title — it's a daily commitment to honesty, independence and service.

What's the funniest news-related #hashtag you've seen?

#HODL — half meme, half investment philosophy. It started years ago as a typo for "hold" in a Bitcoin forum thread written by someone who'd had a few drinks too many, and somehow it turned into the unofficial battle cry of an entire generation of crypto investors. Only in this industry could a misspelling become a financial strategy.

What's your favorite social network?

Linkedin.

Who do you wish followed you?

Honestly, the readers I care most about are the ones I'll never meet on social media — the everyday savers and small investors who turn to my work to avoid making expensive mistakes with their money. Beyond that, I'd love to see more financial regulators, consumer protection agencies and traditional finance reporters following along, because the conversation about crypto and online trading still needs many more bridges between independent journalism, institutions and the general public.

Why did you become a journalist?

I'm ceo and founder of Criptovaluta.it, crypto news media outlet leader in Italy since 2017.

Did you work for your high school newspaper? If so, what did you do there?

High school newspapers aren't really a tradition in Italy, but my "first newsroom" was actually a small economics blog I built from scratch in 2007/2008 while studying Economics and Finance at Sapienza University of Rome. I used to turn my lecture notes on micro and macroeconomics into articles — it was my way of studying out loud and, at the same time, my very first taste of writing for the web. That blog later became my entry point into financial journalism.

What story are you most proud of writing or working on?

My very first job as a writer was on my own blogs back in 2008 — not a traditional newsroom, but an independent web publication where I covered economics topics from my university notes. My first proper role as a journalist, in the formal sense, came with the founding of Criptovaluta.it in 2017: I built the editorial line of what would become Italy's leading cryptocurrency news outlet, and a few years later, in February 2022, I officially registered with the Order of Journalists of Lazio. So in a way, I became a journalist by building my own newsroom from scratch.

What advice can you offer to aspiring journalists?

Pick a beat you genuinely care about and become an expert in it before worrying about audience size. Read everything, talk to real people in the field, and never publish something you don't fully understand yourself. Don't be afraid to start small — my own career began with a tiny university blog written between exams. What matters is consistency and intellectual honesty. Two more things: learn the basics of SEO and digital publishing (today they're as essential as writing skills), and never trade your independence for a paycheck. Your reputation is the only asset you really own as a journalist.

When's the best time to pitch you?

The best time to reach me is on weekday mornings, between 9:00 and 12:00 CET, by email at info@alessioippolito.com. Keep your pitch short, specific and on-topic — crypto, online trading, fintech, financial education or scam-related stories. Please include any data, sources or background documents upfront. I don't reply to generic outreach, affiliate offers, sponsored content disguised as news, or anything involving guaranteed returns or unregulated trading platforms.

What's the worst pitch you ever got?

The worst pitches I receive almost daily are from anonymous "marketing agencies" promoting unregulated trading platforms or presale tokens with promises of guaranteed returns. They usually offer aggressive affiliate deals to publish sponsored content disguised as editorial news, without disclosure. My answer is always the same: no. At Criptovaluta.it we've built our reputation on independence and fact-checking — and protecting our readers from financial scams is exactly the opposite of what those pitches ask us to do.

What's your favorite drink?

Coca cola

When you're not at a computer, where are you most likely to be?

Probably walking around Milan with a coffee in hand, or back home in Frascati near Rome enjoying a quiet afternoon in the Castelli Romani hills. When I really need to disconnect, I follow my AS Roma — football is my favorite way to switch off from markets and editorial deadlines.

Aside from your own, what's your favorite publication to read?

On the international side, I read The Block, Decrypt and Bloomberg daily — they're essential to stay updated on global crypto and financial markets. For traditional finance I follow the Financial Times and Reuters. In Italy, I keep an eye on Il Sole 24 Ore and Milano Finanza for the macro and policy angle. I also enjoy long-form pieces from The Economist and Entrepreneur whenever I need to step back and look at the bigger picture.

What's the most common misperception about your beat?

The biggest misconception is that Bitcoin and cryptocurrencies are synonymous with scams. They aren't. Bitcoin is just a tool — like the euro or the dollar — that bad actors sometimes use to commit fraud, exactly as criminals have always used cash, bank transfers or gift cards. The real problem isn't crypto itself, it's the fake trading platforms, romance scams and deepfake ads built around it. Most mainstream coverage still confuses the two, and that's exactly why honest, technical and educational journalism in this space matters more than ever.

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