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Alexander Dall

As seen in: Bazaarvoice Blog
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Articles by Alexander Dall

What fake ratings and reviews can mean for your business

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By SImon Byrne, Simon J Byrne, Abi Schuman, Jami Reetz, Alexander Dall
| Bazaarvoice Blog
Fake reviews have taken center stage in retail news over the past year. From companies using employees or hiring fake review writers to more industrial fake review bot farms, it’s an issue that is increasingly top-of-mind for consumers and our clients alike. While almost all (88%) shoppers use ratings and reviews to evaluate or learn more about products, fake reviews can affect their ability to confidently turn to reviews as a trusted source.
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How to increase conversion on your product detail page

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By SImon Byrne, Simon J Byrne, Jami Reetz, Alexander Dall, Eleanor Simpson
| Bazaarvoice Blog
Your product detail page is the point on your e-commerce site your potential customer sees when they want specific details about one of your products on your website. A good product detail page can be the difference between someone clicking add-to-cart or not, which is why product page optimization is so important.
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HFSS: Why marketers need to pay attention to the UK junk food ads ban

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By Alexander Dall, Eleanor Simpson, Andrew Brzezicki, Audra Fields
| Bazaarvoice Blog
Scheduled tentatively for October 2023, legislation aimed at lowering the national obesity rates will take full effect in the UK and EU. Specifically, targeting junk food ads. Years in the works, the restrictions will apply to the sale and promotion of high fat, sugar, or salt (HFSS) foods and beverages. And as it turns out, the UK’s attempt to fight obesity should be of particular interest to e-commerce managers. Google has been enacting parallel restrictions for advertising on its platform.
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6 tips for building brand authenticity (with user-generated content)

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By Eleanor Simpson, Alexander Dall, Andrew Brzezicki, Audra Fields
| Bazaarvoice Blog
Brand authenticity is essential these days because according to our recent survey of over 10,000 shoppers, almost three-quarters (72%) of shoppers choose products based on a brand’s reputation. The good news is user-generated content (UGC), like shopper reviews and social images, can help you build that reputation. But be warned: misusing content from your shoppers will certainly get you labeled as inauthentic.
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