Alex Dastmalchi

Alex Dastmalchi isn’t the sort of person who’s likely to be found talking too much about himself. But fall into conversation with him, and you’ll feel a bit like you’ve just cracked open a good book.
Born and raised amid a war-torn Iran, Dastmalchi grew up seeing a lot of heartache in his country — although he’ll be the first to tell you that he was one of the “lucky” ones. He came from a comfortable, upper, middle-class family, and his parents were highly respected educators. Occasionally, their teaching careers enabled them to study and spend time in other countries, such the United States. Dastmalchi, of course, would go along, and it was through these experiences that he noticed how very different and less volatile life was outside Iran. So back home, as youth were preparing for revolution within his country, Dastmalchi spent his early teenage years plotting a very different path — a future that could provide safety, stability, and unlimited opportunities. By the age of 16, Dastmalchi had gotten himself smuggled out of Iran with a passport from Austria, where he worked two jobs until he could make his way to the United States a year later. Once in California, he started working — and has pretty much never stopped.
Today, Dastmalchi is a U.S. citizen, MBA college graduate, an established entrepreneur, devoted father, nonprofit volunteer, and the past and current founder of multiple high-profit companies. While he’s done everything from construction to engineering and real estate, he’s spent the bulk of his career in business and marketing, where he’s developed progressive products and designed highly innovative co-op marketing programs that have consistently struck that unique, fine balance between company profitability and customer value.