Skip To Main Content
Alla Lvovich on Muck Rack

Alla Lvovich

As seen in: Tribune Content Agency
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile
Back to Alla Lvovich’s profile

Articles by Alla Lvovich

The New Rules of Brand Visibility in AI Search

|
By Shahper Richter, Alla Lvovich, Wietske Van Osch
| Tribune Content Agency
Shahper Richter is a senior lecturer in marketing at the University of Auckland Business School in New Zealand. Alla Lvovich is an organic product lead at Atlas Digital, a tech marketing agency in Australia and New Zealand. Wietske Van Osch is a full professor of information technologies at HEC Montreal and holds the Canada Research Chair in Enterprise Social Media and Digital Collaboration.
Open in Who Shared Issue with article?

The New Rules of Brand Visibility in AI Search

|
By Shahper Richter, Wietske Van Osch, Alex Richter, Alla Lvovich
| sloanreview.mit.edu
Research Highlight The New Rules of Brand Visibility in AI Search Learn how to audit and correct what — if anything — LLMs surface about your brand, using generative engine optimization. The Research The authors interviewed 15 senior marketing and digital leaders across industries, including financial services, software as a service, retail, media, higher education, and professional services, to understand how organizations are adapting SEO practices for AI-mediated discovery.
Open in Who Shared Issue with article?
Show More