Ally Hirschlag

I am a seasoned, highly adaptable editorial leader with 10+ years experience in journalism, commerce, and branded content. Having managed teams of two up to 10 writers and editors I've honed a balance of support and encouragement which has yielded real improvements in output, creativity, and efficiency. I'm also a consummate project lead: Several of the branded content campaigns I helped execute for The Weather Channel won awards, including CMA and Marcom Awards.

As a journalist and editor, I'm a meticulous and thoughtful storyteller, eager to provide serviceable advice in a clear-eyed manner. I specialize in science-forward, data-driven stories on topics such as mental health, physical wellbeing, lifestyle hacks, technology, and the future of humans. I'm fluent in SEO and can spin up a clicky headline faster than most.

Most recently, I oversaw all content creation on Byrdie Commerce. I managed a team of eight staff writers and editors, drafted content calendars, and planned and oversaw priority editorial projects and tentpoles. I collaborated with stakeholders across partnership, growth, marketing, and social teams to ensure our content was optimized for every platform that could return an investment, including social and Apple News. In a world where the SERP is ever-changing, I guided my team through numerous pivots, making workflow transitions as seamless as possible.