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To Issue 134 Citation: Harvey L, Hulusi A, Holm B, Olafsson S, “No Type: an App to Predict Patients’ Likelihood to Take Medication as Prescribed”. ONdrugDelivery, Issue 134 (Jun 2022), pp 26–29. Louisa Harvey, Alper Hulusi, Bjarki Holm and Stefan Olafsson introduce their quick and accessible app for identifying whether a patient is likely not to take their medication as prescribed. WHAT IS NO TYPE?
No Type is a patient-centric medical behaviour technology company developing the No Type app. It was founded by a team with experience across medical devices, usability research and technology with an aim to help improve patient voice and improve medical devices and pharmaceuticals.
Usability testing in a market research context can reveal deep insights into user experience and positively influence device design. Creative Medical Research's Alper Hulusi considers the key benefits of usability testing for medical device manufacturers. To understand usability, it’s critical to gain a deep understanding of how patients and healthcare professionals interact with devices from day to day.
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