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Articles by Alycia Cavadi
BOGS Footwear Brings Fresh Styles and More Seamless Comfort to Spring 2026 Collection, Featuring New Year-Round Essentials
From Farm and Garden to Urban Utility, Spring Starts with New BOGS Styles for Durability and All-Day, Lightweight Comfort PORTLAND, OR (March 11, 2026) /OUTDOOR SPORTSWIRE/ – BOGS Footwear, makers of long-lasting, 100% waterproof boots designed for all-weather use, is introducing its Spring 2026 collection of new styles for farm, garden, and everyday comfort and utility.
Soča Launches at 2026 Consumer Expos Nationwide
Soča to Introduce a New Concept in Women’s Fly-Fishing Apparel at The Fly Fishing Show in Denver, CO, and Lancaster, PA DALLAS, TX (February 2, 2026) /OUTDOOR SPORTSWIRE/ – Soča, a newly launched brand of refined yet technical women’s fly-fishing apparel, is answering the call of women looking for upscale style blended into their favorite, go-to outdoor clothing.
Hidden Cash in Remote Places: KETL Mtn. Apparel Launches Two New Treasure Hunts
The Outdoor Travel Apparel Brand Launches Edition 4 and Edition 5 of Its Real-World Treasure Hunts, Hiding Cash and Gift Cards Across Wild Landscapes Around Nevada and Phoenix, Arizona SIERRA NEVADA MOUNTAINS, CA (January 28, 2026) /OUTDOOR SPORTSWIRE/ – KETL Mtn. Apparel, makers of outdoor travel apparel, is kicking off 2026 with two new large-scale treasure hunts designed to reward spontaneity, curiosity, and a willingness to get outside and explore.
Cache_Seven Brings on Outdoor Industry Pro Marc Peruzzi to Lead Creative
Connecting Adventurers with Outdoor Professionals, Guides, and Gear, Cache_Seven Furthers its Commitment to Genuine Storytelling Jackson, WY, November 12, 2025 /OUTDOOR SPORTSWIRE/ – Cache_Seven, a new platform connecting guides, gear, and adventure, has hired Marc Peruzzi as Creative Director, effective immediately.
Soča Launches Refined Yet Technical Apparel for Women Passionate about Fly Fishing and the Outdoors
Made in the USA by Skilled Artisans Using Premium Fabrics DALLAS, TX (November 12, 2025) /OUTDOOR SPORTSWIRE/ – Soča, a newly launched women’s fly-fishing apparel brand, is answering the call of women looking for upscale style blended into their favorite, go-to outdoor apparel.
KETL Mtn. Apparel Sets Off Third Treasure Hunt Edition in Colorado, October 18th
Rocky Mountain Oyster Challenge Invites Spontaneous Adventurers to Find Thousands in Cash and KETL Apparel SIERRA NEVADA MOUNTAINS (October 15, 2025) /OUTDOOR SPORTSWIRE/ – KETL Mtn. Apparel, makers of outdoor travel apparel done differently, is kicking off the third edition of its wildly popular treasure hunts, this time in Colorado with an uncommon progressive prize format.
BOGS Footwear Brings Seamless Comfort to Fall and Winter with New Styles for Men, Women, and Kids
More Durable and Up to 30% Lighter, BOGS Upgrades Its Iconic Classic Series PORTLAND, OR (October 6, 2025) /OUTDOOR SPORTSWIRE/ – BOGS Footwear, makers of outdoor and winter boots, is introducing a major upgrade in its Classic series of slip-on winter boots, alongside other new styles for Fall and Winter for men, women, and kids.
Cache_Seven Partners with Nantucket Race Week for Second Consecutive Year
Celebrating Outdoor Professionals, Athletes, and Experts, Cache_Seven Supports Nantucket’s Sailing Community and Year-Round Programs Nantucket, MA (August 18, 2025) /OUTDOOR SPORTSWIRE/ – Cache_Seven, a new tech platform connecting adventure guides, gear, and discovery, supported Nantucket Race Week (NRW) for the second consecutive year, with events and festivities taking place August 13-17th.
Outdoor Market Alliance Wraps Its Seventh Media Show with Leading Acti
Active Lifestyle Brands, Media, and Elastic Suite Gather at Industry Hub in Denver for Two Days of Product Previews and Brand Storytelling LAKEWOOD, CO (August 4, 2025) /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing close to 200 different brands in the outdoor and active lifestyle markets, hosted its seventh media show last month at its Denver hub.
Outdoor Market Alliance to Award $25,000 to Outdoor Not-for-Profit Organizations
Fueled by the OMA Media Show, OMA Continues Its Commitment to Community with Giving to SheJumps and Continental Divide Trail Coalition July 14, 2025 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is presenting its annual philanthropic giving to two outdoor non-profit organizations this year – SheJumps, and Continental Divide...
BOGS Footwear Launches New Boga, Taking the Slip-On Comfort Clog to the Next Level
Boots Off, Bogas on - BOGS Introduces Footwear for Ultimate Versatility PORTLAND, OR (May 5, 2025) /OUTDOOR SPORTSWIRE/ – BOGS Footwear, makers of outdoor and winter boots, is treading into new territory with the new BOGS Boga, a unisex slip-on clog style for the moments between wearing boots or shoes.
Fuse Lenses Launches Dedicated Website for Fuse Sunglasses
FuseSunglasses.com Offers Direct-to-Consumer Experience in Shopping for New Shades Clearwater, FL (March 31, 2025) /OUTDOOR SPORTSWIRE/ – Fuse Lenses, leaders in lens replacement solutions for a better experience in sports and the outdoors, is excited to announce the launch of its dedicated website for Fuse Sunglasses: fusesunglasses.com.
Noto Group Appoints John Copeland as Senior Partner to Expand Global Reach
PORTLAND, OR | LONDON, UK – March 3, 2025 /OUTDOOR SPORTSWIRE/ – Noto Group Executive Search, a purpose-driven executive search firm specializing in companies that support healthy, active, and sustainable lifestyles, announces the opening of its first European office in London and the appointment of John Copeland as Senior Partner.
Jetty Donates $20,000 To Aid Communities Impacted By California Wildfires
East Coast Apparel Brand Rallies to Help its Extended West Coast Surf Family Manahawkin, NJ (February 26, 2025) /ENDURANCE SPORTSWIRE/ – Jetty, the East Coast surf-inspired apparel brand with a growing presence in the outdoor and active lifestyle markets, is proud to announce its Unite + Rebuild California Wildfire Relief campaign—directed by its non-profit division, Jetty Rock Foundation—has donated $20,000 to support California communities affected by January’s devastating wildfires.
Growth and Connections Continue for Denver’s Outdoor and Active Industry Hub, Founded on a Vision of Giving Back to the Greater Outdoor Community LAKEWOOD, CO (February 17th, 2025 ) /OUTDOOR SPORTSWIRE/ – The Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is kicking off its 6th media show this month, running February 19-20, 2025.
Fuse Lenses Launches New, Simpler, Prescription Lens Purchase Experience Online
Fuse Makes it Easier Than Ever for Consumers to Revamp Their Sunglasses and Order Prescription Lenses Online for Indoor and Outdoor Use Clearwater, Florida – (February 7, 2025) /OUTDOOR SPORTSWIRE/ – Fuse Lenses, leaders in lens replacement solutions for a better experience in sports and the outdoors, is launching a new user experience to simplify prescription lens ordering, providing a highly approachable ordering process and a highly approachable price.
Made in the USA, Powered by HEYLO Closed Loop Manufacturing, and Built from 100% Sustainable and Recycled Materials, Oka Launches to Market with an Aim of Redefining Active Recovery and Everyday Comfort ATLANTA, GA, (February 05, 2025) /ENDURANCE SPORTSWIRE/ – Oka Brands, makers of comfort and casual footwear made in the USA since 1984, is launching a new brand and concept in active recovery, introducing Oka active recovery footwear.
Journeyman Surfer and Renowned Vlogger Ben Gravy Joins Jetty as Newest Brand Ambassador
One of Surfing’s Most Unique Voices Joins the East Coast’s Most Unique Surf Brand Manahawkin, NJ – January 27, 2025 /OUTDOOR SPORTSWIRE/ – Jetty, the East Coast surf-inspired apparel brand with a growing presence in the outdoor and active lifestyle markets, is proud to announce 36-year-old Longport, New Jersey, surfer and content creator, Ben Graeff – aka, Ben Gravy – has joined the brand as its newest ambassador. “My path of navigating a life through surfing has been unconventional.
Jetty Teams up With New Jersey Devils For Fresh Round of Limited-Edition Apparel
With this season’s first drop selling out after just a few games, the two New Jersey icons are releasing a new batch of co-branded, eco-minded clothing that celebrates the Garden State Manahawkin, NJ (January 22, 2025) /OUTDOOR SPORTSWIRE/ – Jetty, the East Coast surf-inspired apparel brand, is proud to announce the expansion of this season’s collaboration with New Jersey’s only professional sports franchise, the New Jersey Devils.
JETTY LAUNCHES CHARITABLE CAMPAIGN TO AID THOSE AFFECTED BY CALIFORNIA
From Storm Relief to Wildfire Relief, Jetty Remains Committed to Helping its Extended Surf Family and Beyond Manahawkin, NJ – January 16, 2025 /OUTDOOR SPORTSWIRE/ – Jetty, the East Coast surf-inspired apparel brand with a growing presence in the outdoor and active lifestyle markets, announces its Unite + Rebuild California Wildfire Relief campaign to raise money for those impacted by the Los Angeles-area wildfires.
Jetty Rock Foundation Donates $25,000 to Aid Relief Efforts in Communities Impacted by Hurricanes Helene and Milton
Manahawkin, NJ – December 10, 2024 /ENDURANCE SPORTSWIRE/ – Jetty, the East Coast surf apparel brand with a growing presence in the outdoor and active lifestyle markets, is proud to announce its Unite+Rebuild campaign—directed by its non-profit division Jetty Rock Foundation—has donated $25,000 to support North Carolina and Florida communities impacted by Hurricanes Helene and Milton.
Industry Veterans Sara Zuchetto and Erik Walcott Join Forces in Leading Pacific Northwest Sales Agency
Evergreen Outdoor Group Fortifies Sales Force with New Partnership PORTLAND, OR, November 19, 2024 /OUTDOOR SPORTSWIRE/ – Evergreen Outdoor Group, a leading outdoor and active lifestyle market sales agency in the Pacific Northwest, is growing its presence and salesforce power with the addition of partner Sara Zuchetto. Evergreen Outdoor Group currently represents notable footwear, apparel and accessory brands both regionally and nationwide, including Chrome, FITS Socks, Free Fly, Kizik, and Oboz.
New Jersey Surfer Rob Kelly Joins Jetty as Brand's Newest Pro Rider
The Garden State Surf Brand and Celebrated Pro Surfer Unite to Tell the Story of East Coast Authenticity Manahawkin, NJ – November 14, 2024 /OUTDOOR SPORTSWIRE/ – Jetty, the East Coast surf apparel brand with a growing presence in the outdoor and active lifestyle markets, today announced the signing of 35-year-old Ocean City, New Jersey professional surfer Rob Kelly. The move further solidifies Jetty’s commitment to its hardcore surf roots and dedication to Northeast coastal culture.
Jetty Teams Up With The New Jersey Devils For Limited-Edition Capsule Collection
Second consecutive season two Garden State originals are collaborating on an eco-minded clothing line that captures the grit, determination, and attitude of New Jersey Manahawkin, NJ – November 7, 2024 /OUTDOOR SPORTSWIRE/ – Jetty, the East Coast surf apparel brand with a growing presence in the outdoor and active lifestyle markets, is proud to announce its newest collaboration with the Garden State’s only professional sports franchise, the New Jersey Devils.
Outdoor Market Alliance Kicks Off Fall and Winter Outdoor Industry Trade Events
Growth and Connections Continue for Denver’s Outdoor and Active Industry Hub with Seasonal Preview, Market Week, Footwear Showcase and Media Show November 4, 2024 /OUTDOOR SPORTSWIRE/ – LAKEWOOD, CO – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 194 different brands in the outdoor and active lifestyle markets, is kicking off its Fall and Winter events schedule, running from November through February.
Charitable Campaign To Aid Communities Affected By Hurricanes
Resiliency and Aid Are in The East Coast Surf and Outdoor Brand’s DNA Manahawkin, NJ – October 11, 2024 /OUTDOOR SPORTSWIRE/– Jetty, the East Coast surf apparel company with a growing presence in the outdoor and active lifestyle markets, announces its Unite+Rebuild campaign to raise money for those affected by Hurricanes Helene and Milton. The New Jersey-based brand has a tradition of coming to the aid of communities that extends back almost two decades.
Jetty’s FW24 Collection Drops with New Go-To Styles
Born on the East Coast, New Collection Features Flannels, Eco-Minded Outerwear, and Wardrobe Essentials LONG BEACH ISLAND, NJ, September 30, 2024 /OUTDOOR SPORTSWIRE/ – Jetty, maker of coastal outdoor lifestyle apparel, has dropped its Fall/Winter 24 collection, both in-store and online.
Cache_Seven Kicks Off Road Tour
Jackson, WY, September 18, 2024 /OUTDOOR SPORTSWIRE/ – Cache_Seven, a new platform connecting people to their next adventure, is hitting the road this fall to connect with outdoor pros in mountain towns from Colorado to California and Canada. Born from a desire to strengthen outdoor communities, Cache_Seven connects customers to their next adventure across several different activities and ensures that they ‘Arrive Ready’.
Fuse Lenses Relaunches 3 Rooker Sunglasses with New Upgrades
Leaders in Lens Replacement Solutions Push Innovation and Design for a Better Experience Outdoors Clearwater, FL (September 18, 2024) /OUTDOOR SPORTSWIRE/ – Fuse Lenses, leaders in lens replacement solutions for a better experience in sports and the outdoors, is relaunching its legendary 3 Rooker sunglasses. Always pushing quality standards, Fuse is bringing the 3 Rooker to new heights with higher-grade, lighter and even more durable frames for long days out on the trails or the water.
Cache_Seven Partners with Jackson Hole’s One Fly Event
Jackson, WY, AUGUST 26, 2024 /OUTDOOR SPORTSWIRE/ – Cache_Seven, a new platform connecting people to their next adventure, is partnering with the 2024 Jackson Hole One Fly Event in celebration and support of the guides and outdoor professionals that make outdoor experiences exceptional. The One Fly Event is a legendary weekend tournament of teams fishing with a single fly, with funds supporting conservation and trout habitat.
Outdoor Market Alliance Wraps Up Successful Summer Events
Growth and Connections Continue for Denver’s Outdoor and Active Industry Hub August 14, 2024 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is showing continued growth and commitment to the community as it wraps its summer shows.
Cache_Seven Partners with Nantucket Race Week
Nantucket, MA, August 9, 2024 /OUTDOOR SPORTSWIRE/ – The Cache_Seven team is excited to announce their sponsorship of Nantucket Race Week (NRW). Specifically, Cache_Seven will be the title sponsor for the Kite and Melges 15 Regattas. The almost two-week-long event raises money to support Nantucket Community Sailing (NCS), an island non-profit organization that provides affordable access to sailing and water sports for all ages.
Fuse Lenses Introduces New Shield Lenses
Leaders in Lens Replacement Solutions Adds Shield Lenses, Expands Its USA Manufacturing Clearwater, FL, July 29, 2024 /OUTDOOR SPORTSWIRE/ – Fuse Lenses, leaders in lens replacement solutions for a better experience in sports and the outdoors, is adding shield-style replacement lenses to its offerings for a wide range of popular sunglass styles.
New Platform Connecting Clients to Experiences
Jackson, WY, June 17, 2024 /OUTDOOR SPORTSWIRE/ – Cache_Seven, a new platform for sharing experiences and inspiring exploration, is launching today to adventurers everywhere. Born from a desire to strengthen outdoor communities, Cache_Seven connects customers to their next adventure across a number of different activities and ensures that they ‘Arrive Ready’.
Fueled by Growth of the OMA Media Show
Protect Our Rivers, Save a Brain, and Women’s Wilderness Receive Funds Based on OMA Member Votes June 25th, 2024 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, has presented its annual philanthropic giving to three outdoor non-profit organizations.
Surf and Lifestyle Apparel Brand Jetty Kicks Off Summer
HopSauce Celebrates Summer, Community Spirit, and Jetty Rock Foundation’s Commitment to Protecting Oceans and Waterways Manahawkin, NJ, June 12, 2024 /OUTDOOR SPORTSWIRE/ – Jetty, the East Coast surf apparel company with a growing presence in the outdoor and active lifestyle markets, is kicking off summer with its annual HopSauce Festival on Saturday, June 15th.
Outdoor Market Alliance to Host Second Footwear Showcase
Denver’s Outdoor and Active Industry Hub Responds to Success of First Footwear Showcase, Expands Market Event to Nearly 80 Shoe Brands June 3, 2024 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is hosting its second Footwear Showcase, to be held Tuesday and Wednesday, July 23rd and 24th, 2024.
Fuse Lenses Introduces Four New AMP Lenses
Leaders in Lens Replacement Solutions Adds More Color to Growing AMP Line May 6, Clearwater, FL /OUTDOOR SPORTSWIRE/ – Fuse Lenses, leaders in lens replacement solutions for name-brand sunglasses, has added four new lenses to the brand’s popular AMP Color Enhancing collection. Available now, the new lenses boost color, contrast, and even reaction time.
Jetty Celebrates 20th Year While Leaning Into Its Roots
Leading East Coast Surf Brand Shows Growth in Outdoor, Active Lifestyle Manahawkin, NJ, April 24, 2024 /OUTDOOR SPORTSWIRE/ – Jetty, the New Jersey-based surf apparel company with a growing presence in the outdoor and active lifestyle markets, is focusing on its authentic roots and devotion to the dynamic, moody coast on which it was born. Amid a series of new hires and initiatives, Jetty will look to celebrate the gritty inspiration that launched the brand.
BOGS Footwear Partners with ReCircled
ReUse a Boot Keeps Used Footwear Out of Landfills and Supports Outdoor Education Organizations PORTLAND, OR / April 22, 2024 /OUTDOOR SPORTSWIRE/ – 300 million pairs of shoes end up in landfills annually. Conscious consumers are looking for solutions. Bogs Footwear, makers of outdoor boots, has partnered with ReCircled to create their ReUse a Boot program to keep used and discarded BOGS boots out of landfills. The program is simple for BOGS owners.
Outdoor Market Alliance Wraps Fourth Denver Media Show
Twice Annual Seasonal Media Shows Continue to Thrive at Denver’s Outdoor Industry Hub March 19, 2024 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), Denver’s outdoor industry hub, has wrapped its fourth Denver Media Show at its Lakewood headquarters. Building upon the success of previous media shows, 58 brands, 58 media attendees, and 19 PR agencies gathered to share new stories and preview gear from the outdoor industry’s most notable companies.
Wondery Outdoors and Sender One Climbing Celebrate
Inclusive Women’s Climbing Event to Feature Skills Clinics, Camaraderie, and Giveaways March 6, Los Angeles, CA /OUTDOOR SPORTSWIRE/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, announces its 2nd annual International Women’s Day festival, Climb With Her.
Outdoor Market Alliance to Host First Rockies Footwear Showcase
Denver’s Outdoor and Active Industry Hub to Host Over 45 Notable Footwear Brands for First Seasonal Footwear-Specific Buying Show December 18, 2023 – LAKEWOOD, CO – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is hosting its first-ever Rockies Footwear Showcase, to be held February 5th and 6th, 2024.
Top Stock Aims to Transform Retail Service
The Field Service Platform Announces 2024 Partnerships with BIVO and Topo Athletic December 4, 2023 – STOWE, VT /OUTDOOR SPORTSWIRE/ – Founder and CEO Jake Anderson announced the launch of Top Stock, a new platform that helps active lifestyle brands service retailers, improve sell-through, and gather insights from the field. Top Stock matches brands with expert tech reps that can be deployed through a flexible fee-for-service model.
Flaxta Releases Product Lineup
Leaders in Snowsports Protection Introduce New Helmets, Goggles, and Back Protection November 20th, Stockholm, Sweden /OUTDOOR SPORTSWIRE/ – Flaxta, the Swedish brand redefining sports protection through performance, style, and innovation, is introducing new helmets, back protection and goggles to the North American market for the 2023-2024 season.
Outdoor Market Alliance Hosting Fourth Denver Media Show
Twice Annual Seasonal Media Shows Continue to Thrive at Denver’s Outdoor Industry Hub November 8th, 2023 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), Denver’s outdoor industry hub, is set to host its fourth Denver Media Show, February 21-22, at their Lakewood headquarters.
Outdoor Market Alliance Hosting Two Market Weeks for Specialty Retailers
Denver’s Outdoor Industry Hub Hosts, Expands Third Annual Fall Market Weeks LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is hosting its third fall market week series this month, from November 13-17 and November 27-December 2nd.
Paua Nominated for CAMX Award for Ultimate Performance Cases
CAMX Trade Show’s CAMX Award Honors ‘Combined Strength, Unsurpassed Innovation’ October 25, 2023 /OUTDOOR SPORTSWIRE/ – Paua Trading Ltd., a leading UK-based materials brand on the cutting edge of materials innovation, has been nominated and announced as a finalist for the Composites and Materials Expo (CAMX) trade show’s CAMX Award.
Flaxta Picks Up Momentum Media PR as Public Relations Agency
Redefining Sports Protection, Flaxta Brings a Fresh Take and New Innovations to Helmets, Goggles, and Back Protection October 17th, 2023 /OUTDOOR SPORTSWIRE/ – Flaxta, the Swedish brand redefining sports protection through performance, style, and innovation, has selected Boulder-based Momentum Media PR as its communications agency of record.
Wondery Outdoors Hosts Climb with Color
Wondery’s ‘You Belong Out Here’ Ethos Welcomes Everyone October 9, Los Angeles, Calif. /OUTDOOR SPORTSWIRE/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, has partnered with Touchstone Climbing to host Climb with Color presented by REI.
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