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Articles by Alyson Bender
The Nuances of Profitability vs. Growth Discussed at Fashion Digital Conference
The Nuances of Profitability vs. Growth Discussed at Fashion Digital Conference Profitability is a powerful weapon for a company, “to be used thoughtfully and consciously,” said Rebecca Kaden, a partner at Howard Shultz’s capital venture firm, Maveron.
What’s Checking: Beverly Hills Boutiques Thriving
Peppered around the corporate juggernauts on Rodeo Drive and department stores lining Wilshire, the boutiques of Beverly Hills take advantage of their intimate settings to thrive. While heavy tourist foot traffic lends a helping hand to discovery, it is word of mouth and exquisite customer service that keep bringing loyal local customers back on a regular basis.
What’s Checking on West 3rd Street
Loyal longtime customers and heavy foot traffic continue to make West Third Street a retail destination in Los Angeles. Retail owners recently saw a street-wide hike in rent but still report steady business on the thoroughfare runway between La Cienega Boulevard and Fairfax Avenue in the heart of Los Angeles. Boutique owners say their hands-on approach to all aspects of their business helps them offer distinct points of view that resonate with new and returning customers alike.
Revice: Fast Premium Denim Direct to Consumer
Founded earlier this year, Revice is aiming to be the go-to brand for premium denim for women and men, utilizing a fast-fashion format of manufacturing to offer limited quantities of each vintage-inspired style. “We try to work on the same idea as fast-fashion businesses, but instead of cheap labor and cheap production we do everything in-house here in LA with premium fabrics and high-quality manufacturing processes,” said Shai Sudry, founder of Revice.
Lacausa: Contemporary Basics Meets California Bohemian Style
In Spanish, “la causa” means “the cause,” and Rebecca Grenell’s underlying mission with her Lacausa clothing line is to make quality garments locally under ethical conditions. Having grown up in Los Angeles, Grenell’s designs redefine basics, blending romantic silhouettes with a contemporary bohemian twist, always influenced by the effortless California style.
Surfer Jessie Snyder Branches Out On Own With Fitness Line
Surfer Jessie Snyder Branches Out On Own With Fitness Line Jessie Snyder is using her experience as a professional surfer to leverage her newest venture, an eponymous line of basics. Snyder is using custom fabrications and comfortable fits to offer tops, briefs and leggings that resonate with the Southern California lifestyle. “I am ecstatic to start my own brand,” Snyder said.
Between-Market format Works for Growing Region Trade Show The OC Mix
Providing a relaxed environment for regional contemporary brands and buyers, the OC.Mix Show saw a continued upswing in growth for its third edition, held Sept. 13–14 at the Irvine, Calif., headquarters of organizer Z Supply. Buyers from Southern California boutiques M.Fredric, Laurenly, Prism, Hail Mary, Rags & Stones and The Fort and The Clubhouse were among the retailers that attended, along with Arizona-based boutiques 42 Saints, Roka and Bilby & Moss.
Activewear: Finding the Spirit in Spiritual Gangster
Former yoga instructors Vanessa and Ian Lopatin are teaching what they preach through yogawear. In 2008, the husband-and-wife team founded Spiritual Gangster, and it has now become a favorite among yogis because of the label’s kitschy sayings and charitable donations. Manufacturing and sourcing of fabrics is done domestically and overseas while the company is based in Irvine, Calif. The Lopatins attribute the company’s growth to its social media and offline marketing strategies.
Active Collective Sees 25 Percent Increase in Attendance
Active Collective had its “most successful show to date” with a 25 percent increase in buyer attendance and 20 percent more resources than ever before at the Aug. 11–12 edition at the Hyatt Regency Huntington Beach Resort and Spa in Huntington Beach, Calif., according to Shannon Leggett, executive show director.
Sensoria: Fitness Tracking Meets Smart Garments
The founders of Sensoria Inc. believe that clothing can be the next wave of “ultra-personal computing” and have created a collection of apparel featuring embedded sensors that connect to an app that tracks data such as activity type, heart rate, gait and in-footwear pressure to the user. Founded in 2010, the company produces proprietary sensor-enabled T-shirts, sport bras and smart socks.
Social Media Advice From Industry Experts and Model Coco Rocha: Let Consumers Lead
Social Media Advice From Industry Experts and Model Coco Rocha: Let Consumers Lead Before the World Wide Web, marketing was relatively simple. Companies chose their paths and consumers naturally followed because, frankly, they did not have another option. But today—with real-time feedback, increasing transparency in supply chains and sponsored content—consumers are more educated and are calling the shots about what they want to buy and when they want to buy it.
Finding Dory x Trina Turk Summer ‘16 Capsule Collection
On June 17, Disney Pixar will release “Finding Dory,” the sequel to the 2003 Academy Award–winning animated film “Finding Nemo.” The new film follows the adventures of Dory, a forgetful Pacific regal blue tang fish voiced by Ellen DeGeneres. Celebrating Dory’s return to the silver screen, Disney Pixar teamed up with California lifestyle designer Trina Turk, who created a vibrant ready-to-wear and swim capsule collection for the whole family.
California Apparel News
Hours spent inside an exhibition hall or wandering the corridors of a showroom building can take its toll with lack of sunshine, too many people and not enough to eat. That’s why, at the end of the day, it’s a wonderful pleasure to discover a new restaurant or shop that rewards you for all those hours put in trying to make that sale or discover that new clothing collection.
Fashion Down Under Australian Designer Showcase
A coterie of Australian designers recently showcased their work—from swimwear and women's apparel to menswear and shoes—at the Brentwood family estate of Australian Consul General Chelsey Martin. The April 16 Australian designer showcase was held with the support of the Australian Consulate. Held in the backyard around the pool and gardens, each Australian designer presented their Spring/Summer 2016 Collections on live models.
Industry Voices: How California’s Minimum Wage Increase Will Impact the Industry
Industry Voices: How California’s Minimum Wage Increase Will Impact the Industry With the recent decision to increase California’s minimum wage to $15 per hour by 2022, we asked industry watchers what they think the impact will be on the state’s apparel industry—the largest manufacturing center in the U.S. The decision, signed into law on April 4 by Gov. Jerry Brown, follows a similar measure approved for the city of Los Angeles. Also on April 4, New York Gov.
What’s Checking: Silver Lake
Reflecting the all-embracing community surrounding Sunset Junction, Silver Lake’s boutiques boast an eclectic mix of merchandise that bears the common denominator of quality. While locals have always been loyal customers, store owners attribute their growing businesses to the increase of foreign tourists visiting the area over the past couple years. Expansion is in motion on all fronts at Bucks & Does.
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