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Articles by Amanda Brush
LGBT Adults Aged 50 and Older in the US During the COVID-19 Pandemic
LGBT older adults, defined in this study as those over 50 years old, face significant and unique challenges to health and well-being as they age. They are more likely than their straight/cisgender peers to experience social and economic barriers that prevent healthy aging. Research has shown that the COVID-19 pandemic has increased economic and social instability for LGBT people of all ages.
LES MILLS: Creating a Fitter Planet
Few companies have such a storied background in fitness as LES MILLS. The brand originated in 1968 as a small gym in Auckland, New Zealand, owned and operated by Les and Colleen Mills. Under the direction of the family’s son, Phillip Mills, the organization morphed into a group fitness programming powerhouse, with more than 20,000 clubs offering LES MILLS classes today. Its greater purpose? To create a fitter planet driven by community, top-class workouts and a commitment to sustainability.
Digital Community is Vital to Mental Health
Mike Leveque February 5, 2021 Mike Leveque, the CEO of Americas at Myzone, shares how cultivating a digital community is vital for your members’ mental health. If there is one thing that the pandemic has highlighted, it is the importance of social connection. People thrive on social contact, but months of public health measures such as social distancing, shielding and lockdown imposed to reduce the spread of COVID-19, has left people feeling lonely and isolated.
Mobile Apps: How Many is Enough?
Mike Alpert February 5, 2021 Mike Alpert, the COO at Smart Health Clubs, shares why it’s best to consolidate the number of mobile apps your club uses. As we all know, today most people use their mobile phones to access almost everything and that is certainly true in our industry. But in order to engage your members with information of interest to them, and, or to drive revenue from profit centers, most clubs have had to subscribe to as many as six to 12 softwares.
When Women Run for Congress, Women Win
Pelosi, Nancy. House Democratic Women of the 113th Congress. Wikimedia Commons October 7, 2020 By Amanda Brush The 2018 midterm elections were a watershed moment for women’s electoral power. While this election was undoubtedly a milestone, women still only comprise about 24% of both chambers’ members. Although gender parity in the US Congress may be a long way away, the fact is, when women run for congressional seats, women win. Voter sexism is a common reason given for the lack of women in office.
Five Tactics to Help You Successfully Reactivate Group Training
Rebecca Cofod and Amanda Brush of Matrix Fitness shares five tactics on how to refuel the community-building aspect of your group training offering. Social fitness remains a driver of member engagement and satisfaction. Preparing your space and programming for the new club climate is essential to achieving your engagement and retention goals. Returning members are eager to interact with staff and other members after prolonged social isolation.
Analysis | A simple forecast suggests a Democratic sweep in 2020
The covid-19-driven economic collapse, upheaval over racial politics in the United States and President Trump’s consistently low popularity ratings have given Democrats an opening to win the presidency and both houses of Congress in 2020. Our prediction, based on economic indicators and presidential approval ratings, provides a simple, albeit early, forecast predicting a Democratic win in November. Here’s how we approached these forecasts.
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