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November 10 - November 11 @ 12:00 pm - 1:30 pm EST Building successful brands require a deep understanding of why consumers behave the way they do and the associated media drivers. The Advertising Research Foundation and the IPA /EffWorks Global 2020 are pleased to partner and share our most relevant research, case studies and keynotes from Marketing Effectiveness leaders.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
