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Articles by Amanda Linden
How Artificial Intelligence Got Real
For a very long time, artificial intelligence was a thought experiment—a sci-fi trope. In what feels like the blink of an eye, it’s now everywhere in our daily lives. How did we get here? A good place to start is Mike Ferguson’s new series on artificial general intelligence, where he patiently walks us through decades of philosophy, neuroscience, and adjacent disciplines that have theorized about humans’ potential to create AGI.
How is AI-centered product design different?
People who are interested in AI often ask me what an AI designer is,and I’ve attempted to answer that question in this article. I wanted to go a step further, by helping designers and product teams understand how designing AI-based product experiences is different from traditional product design. Here is what I’ve learned over the last two years of managing AI design & innovation teams, about how AI-first product thinking is evolving the traditional product design process.
The Distinction Between Designing for Enterprise vs. Consumer
In a recent article titled The Distinction Between Designing for Enterprise vs Consumer Customers, graphic designer and author John Maeda explains why designing for enterprise is different, and maybe more challenging, than designing consumer applications.
What does it take to enable great product design? – Design Insights from Bridge
It’s interesting to me that whether I’m talking with designers or business leaders, I often hear variations of the same question: “What does it take to make great design outcomes happen?” CEOs and business leaders ask the question because they want to know how much they need to invest in design relative to other priorities. Designers ask the question because they want to know how to sell a design initiative to business leaders.
The Future of Enterprise Design Is Consumer-Grade UX
In John Maeda’s recent article, “The Distinction Between Designing for Enterprise vs Consumer Customers,” he explains why designing for enterprise is different, and perhaps more challenging, than designing consumer applications.
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