Amanda Norcross on Muck Rack

Amanda Norcross

  • Senior Strategist, Organic Traffic Growth and Digital Content, AAA World
Philadelphia
As seen in: AAA World, MSN, MSN Canada, HuffPost, MSN India, USA Today, Yahoo News Malaysia, Yahoo News New Zealand, Aol, U.S. News and World Report, Detroit Free Press and
Senior Strategist - Organic Traffic Growth and Digital Content @AAAClubAlliance | Family Travel Writer + Expert | #TempleMade
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Amanda Norcross’s Biography

I'm a detail-oriented, results-driven content strategist with a knack for SEO and content marketing (affiliate, branded and editorial), as well as copyediting, copywriting and social media.

Some of my proudest career accomplishments include serving as the editorial lead for the rebrand, replatform, and relaunch of Family Vacation Critic (a Tripadvisor Media Group Company) in 2018, overseeing a successful affiliate marketing program (700% increase YoY, January 2020), and boosting organic impressions on Google by 69% YoY (2019).

I've also served as a spokesperson and on-air expert for SmarterTravel Media (Airfarewatchdog, Family Vacation Critic, Jetsetter, Oyster, SmarterTravel and What to Pack). My travel expertise has been featured on major media outlets including NBC News and The Weather Channel.

When I'm not on TV or writing a catchy title tag, you'll find me performing on a community theater stage, practicing yoga, sampling craft beer, planning a trip or obsessing over my mini-dachshund, Rudy.

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