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This paper seeks to examine the role of the cricket as a tool for promoting the sports tourism, focusing on how cricket and its related activities influence the destination marketing, destination image and the tourists’ decision making process. This shall also explore how the marketing strategies, media circulation and fan engagement contribute to enhancing the visibility of tourist destinations.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
