by Elena Vosnaki ( 11 comments ) When I was growing up, Tosca by 4711 (Maurer & Wirtz) was not something that grannies wore. Mothers maybe, but also younger women. It was a rite of passage, not too cheap, but not expensive either. The memorable Greek commercial stressing the name over and over was meme-ed early on by every child in the country. Much as the repetition of the name over and over again sounds scatologic in Greek, the scent of Tosca couldn't be further from it.