I get a lot of abuse for being such an American Motors geek. Part of it comes from my dad working there for 27 years in the Parts Division located in Milwaukee, but just thought they were cool. I know, it’s a relative term. They always were able to come up with new ideas on a shoestring budget and with a quick time to market, one of the added benefits that Chrysler came to admire when they purchased the company in 1987. One example is this week’s spot, a 73 Levi’s Edition Gremlin.
