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With over 15 years of experience in strategy and analytics, Aminata Sougou helps organizations in both private and public sectors achieve impact through well-structured plans and sustainable solutions. As the Head of Strategy at myAgro, she leads the development of initiatives to reach smallholder farmers, especially women, through human-centered design, gender inclusion and behavior-based solutions.
Designing financial products and services that address gendered social norms is not only a win for rural women – it’s also good for business. This is one key takeaway from myAgro’s recent experience in Senegal, where early results from two new pilots suggest that by breaking down normative barriers, the social enterprise can drive up enrollment amongst women and grow its customer base.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
