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Articles by Amit Mathur
A clinically deployed dual-compartment biochemical monitoring platform for human liver perfusion
Abstract The global shortage of transplantable donor livers increases reliance on marginal grafts, creating an urgent need for workflow-compatible assessment during normothermic machine perfusion. However, current biochemical evaluation remains constrained by intermittent perfusate sampling, low temporal resolution and limited cholangiobiliary context. Here we report a clinically deployed dual-compartment biochemical monitoring (DCBM) platform for human liver perfusion.
Traditional Industries Are Reimagining Creative Marketing
For decades, marketing in traditional industries followed a relatively straightforward formula. Product quality, distribution reach, channel relationships, and consistency of delivery were the primary drivers of growth. Communication focused on functionality, reliability, and trust, while advertising investments were largely concentrated in mass-reach mediums such as television and print. The objective was simple: build awareness at scale and reinforce credibility over time.
Timing of echocardiography in the hemodynamic assessment of neonatal hypoxic-ischemic encephalopathy
Introduction There is increasing recognition that hypoxic ischemic encephalopathy (HIE) is not solely a neurologic disease, but rather a multisystem disorder with profound cardiovascular and cardiopulmonary implications [1]. Both the hypoxic ischemic insult itself and its treatment with therapeutic hypothermia (TH) have important effects on myocardial performance, pulmonary vascular resistance, and systemic hemodynamics, all of which may evolve over the first days of life [1].
Access Marketing & Electrical Solutions Industry: Creating Meaningful Connections Beyond Transactions
Over the years, marketing in many categories has evolved from simple product communication to emotionally resonant storytelling. Yet in industries like electrical solutions — particularly wires, cables, lighting, and other utilities that are part of everyday infrastructure — there remains a persistent challenge: how do you make buying electrical essentials feel relevant, meaningful, or even aspirational to a modern consumer? For decades, conventional marketing leaned heavily on visibility.
Why Budget 2026 Shapes Consumer Confidence & Brand Momentum
In the high-stakes arena of Indian marketing, sentiment is the only currency that truly dictates the pace of the marketplace. While the Finance Ministry focuses on the granular arithmetic of fiscal deficits and capital outlays, we in the brand world look for something more visceral: the psychological blueprint for the year ahead. As we approach the presentation of the 2026 Union Budget, it has become clear that this annual event is no longer just a ledger of accounts.
Tier 2 and Tier 3 Markets Shape Modern Marketing
2025 taught us an important lesson: price alone no longer rules purchase decisions. Consumers are reading labels, checking certifications and asking tougher questions about the products they bring into their homes. For categories that touch safety and daily life, electricals, home fittings, and appliances, this means buyers are choosing for long-term value rather than short-term savings.
Beyond alarms and headlines: Why India needs a new playbook for fire safety in homes
Fire incidents in India’s residential buildings repeatedly dominate news cycles, stirring immediate concern among homeowners and authorities. Recent national records indicate that tens of thousands of fire incidents are reported every year, with a significant share occurring in residential spaces. In many large cities, fire departments have also observed a steady rise in home-related fire calls, mostly linked to electrical faults.
Rethinking Distribution In A Hyperconnected World: A Blueprint For Scalable Sales Success
The landscape of distribution and sales is undergoing a fundamental transformation. As digital technologies continue to redefine how businesses and consumers interact, traditional models of distribution are being challenged by the demands of a hyperconnected world.
The Power Of Nostalgia In Modern Marketing
In an era of rapid digital evolution, where trends change overnight and consumer attention is more fragmented than ever, nostalgia has emerged as a powerful tool for brands to reconnect with audiences. By evoking memories of simpler times, familiar experiences, and shared cultural moments, nostalgia marketing taps into deep emotional reservoirs that foster brand affinity and long-term loyalty.
Cybersecurity Alert: Navi Technologies Falls Prey to ₹14.26 Crore Scam”
Amit Kumar Mathur · Follow 2 min read · -- Navi Technologies, the fintech venture led by Flipkart co-founder Sachin Bansal, has fallen victim to a sophisticated cyber fraud amounting to ₹14.26 crore, reported Economic Times. “The ₹14.26 Crore Cyber Fraud: What Navi Technologies’ Loss Means for Businesses” According to the media report, scammers exploited a system vulnerability in the company’s payment gateway, allowing them to conduct fraudulent transactions over a two-week period in December.
Sustainability matters: Building consumer trust through green marketing strategies
By Amit Mathur With the world becoming increasingly conscious of environmental impact, sectors that have long relied on traditional production methods are urged to adopt more sustainable practices. More importantly, it’s not just about doing good; it’s about marketing such efforts effectively to create a lasting impression among users, create increased awareness, meet regulatory demands, and even gain a competitive advantage.
Beyond Impressions: Why OOH Still Commands Marketers' Love
Out-of-home (OOH) advertising, despite its fancy abbreviation, is often considered a traditional method of advertisement and one of the important tools that is extremely difficult to dismiss, even when there are seemingly more precise tools made available in the digital era. OOH advertising certainly has a rich history and continues to remain a beloved marketing communication method. That can only happen if brands embrace it tactfully in their communication strategies.
Is there a need to reassess the impact of functional donor warm ischemia time in the era of advanced perfusion techniques?
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Council Post: What is stopping AI technologies from replacing all coding jobs?
Any fool can write code that a computer can understand. Good programmers write code that humans can understand. ― Martin Fowler. The above quote resonates and may provide comfort to coders, especially following the introduction of Copilot and the new ChatGPT. However, the question of whether AI will replace coding jobs is causing concern. There are doubts that AI may entirely replace human coders since it can automate certain coding jobs. But what factors prevent this from happening?
Consumer durable market in India and growth opportunities
India is set to become the fifth-largest consumer durables market and is one of the largest growing electronics markets in the world. This demand is on the onset of rising incomes in urban and rural areas, increasing urbanization, and changing lifestyles. Over the last few years, the domestic consumer electronics and durables market has witnessed significant growth.
Days alive and out of hospital after liver transplant: comparing a patient-centered outcome between recipients of grafts from donation after circulatory and brain deaths
1. Introduction In 2001, the Institute of Medicine identified “patient-centeredness” as 1 of the 6 factors that shape quality for health care. 1 Institute of Medicine (US) Committee on Quality of Health Care in America Crossing the Quality Chasm: A New Health System for the 21st Century. , 2 What is value in health care?.
Council Post: How Product Managers can leverage Artificial Intelligence
How Koo Thinks About Its Technology Stack “Since 90% of India speaks a native language, we have attracted creators from across ‘Bharat’ – including millions of first-time users, earlier hesitant to be on English-first platforms,” says Gururaj. The Story of this Bangalore based Quantum Computing Startup As founders of a start in the quantum computing field, we have realised that quantum is not very different from classical computing.
Fast Moving Electric (Energised) Goods FMEG – The Modern Life Game Changer - Adgully.com
Authored by Amit Mathur, Senior Vice President, Sales and Marketing, Finolex Cable As clichéd as it sounds, the pandemic has changed our lives in ways that we could not have imagined. Everything around us underwent a drastic revolution altering our perspective to life and the way we live it. Unfortunately, there is no escape to this reality and no alternative other than to cope with the situation. The rapid transformation has pushed us to adapt new means and the digital normal is one part of it.
Factors associated with adverse outcomes from cardiovascular events in the kidney transplant population: an analysis of national discharge data, hospital characteristics, and process measures
BMC Nephrology201920:190 https://doi.org/10.1186/s12882-019-1390-2 © The Author(s). 2019 Received: 16 December 2018 Accepted: 17 May 2019 Published: 28 May 2019 Abstract Background Kidney transplant (KT) patients presenting with cardiovascular (CVD) events are being managed increasingly in non-transplant facilities. We aimed to identify drivers of mortality and costs, including transplant hospital status.
Population Characteristics, Clinical Course and Developmental Outcomes of Preterm Infants with Cerebellar Hemorrhage
Population Characteristics, Clinical Course and Developmental Outcomes of Preterm Infants with Cerebellar Hemorrhage Maja Herco, Zachary Vesoulis, Amit Mathur Pediatrics May 2018, 142 (1 MeetingAbstract) 172; DOI: 10.1542/peds.142.1_MeetingAbstract.172
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