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Articles by Amy Miocevich
Ten myths about SME marketing that could be holding you back from success
When it comes to marketing a small business, there are some truths that we hold dear. We understand the importance of return on investment (ROI) because budgets are tight, we know that effective marketing can make or break a business, and we’re aware that it’s often the owner or founder who handles marketing responsibilities. Amidst these harsh truths, however, there are also numerous myths that keep small businesses from taking control of their marketing and steering it towards success.
Five things you need to un-know about small-business websites
Websites play a crucial role in the customer journey for small businesses, serving as a validation tool, a connection tool, exploration tool and even a mechanism for sales. However, when it comes to websites, small businesses are inundated with so many choices it can be hard to know exactly what to do. To help you make some of those choices, here are five things you need to un-know about small-business websites to help your journey a little bit easier. 1.
Amy Miocevich, Author at Inside Small Business
Amy Miocevich, author of 'The Very Good Marketing Guide', is a sought-after marketing expert and founder of Lumos Marketing. Amy has over a decade of experience working with hundreds of Australian small-and medium-sized enterprises and has helped them generate hundreds of thousands of dollars of additional revenue.
5 mindset shifts to increase business revenue
Let’s spend some time on an exciting concept – increasing revenue. Businesses can increase revenue and ultimately open the door for improved profit by raising prices, increasing the number of customers and diversifying services and product options. Sounds simple enough, right? asks Amanda Thompson, financial adviser and author of Financially Fit Women. Problem is, we are often our own worst enemy when it comes to increasing revenue. Our mindset can make a huge impact on how we approach money.
5 unusual things you can do with ChatGPT
So, you’ve been using ChatGPT for a while now with meal and holiday planning, taking advantage of its ability to generate weekly meal plans, complete with recipes and shopping lists. Or its speed in generating an itinerary for a low-cost trip for the whole family to Queensland, including daily activities. And now you want to know what else it can do, asks Donna McGeorge, productivity expert and author of Join the ChatGPT Revolution.
Positive outlook and growth spurt ahead for small businesses
Small business growth has rebounded to pre-pandemic levels despite significant issues such as labour shortages, according to the findings from the latest Quarterly Small and Micro Business Index. The index, compiled by the Council of Small Business Organisations Australia (COSBOA) and payment platform Square, shows a promising outlook for the business landscape despite the current economic climate.
How a marketing plan delivers business treasure
Ahoy there, fellow business adventurers. Picture your business voyage as a daring sea expedition. You’ve got a grand vision, a sturdy ship, and a crew full of enthusiasm. But hold on, something’s missing – your map to the treasure!, shares Amy Miocevich, marketing expert and the author of The Very Good Marketing Guide. Well, fear not, for in the realm of business, a marketing plan is your trusty compass.
5 science-backed ways to boost your productivity
Do you want to enhance your productivity and make the most of your day? By incorporating science-backed strategies into your daily routine, you can boost your productivity, accomplish more, and lead a more fulfilling life, explains productivity expert Andrew May, founder of StriveStronger. As a mental skills coach with clients that include elite athletes, CEOs, and organisations, I’m on a mission to wake people up to a better way of living, working, and leading.
How to choose the right marketing channels for your new business
So, you’ve started a new business, you’ve made a few sales through word of mouth and now you’re ready to start growing. Selecting the most suitable marketing channel is really important for small businesses. Not only could the best choices completely transform your life, but poor choices can be catastrophic (no pressure!), writes small business marketing expert Amy Miocevich.
The best ways to become a go-to media expert in your industry
Media interviews are like nailing any new life skill, they require specific preparation, practice and execution to make you stand out and feel great doing it, explains Amber Daines, Chief Communicator at Bespoke Co. Since 2010, I have media trained over 5000 individuals, from authors to beauty brand founders, nutritionists to horse riding coaches.
How to grow your business on a budget
So, you’ve identified a market need, created a product or service, and successfully sold it to customers. It’s time to achieve those revenue goals you’ve always dreamed of, says sales and marketing expert Amy Miocevich, author of The Very Good Marketing Guide: How to Grow Your Business on a Budget. Growing any business is challenging, and developing a small business with a limited budget is even more difficult. However, it’s not impossible.
How to have a better relationship with your marketing agency
As a business owner or leader, it is likely you will not have all the resources available to execute all of your own marketing tasks from scratch. Whether that is graphic design work, advertising, website development, photography, social media etc., there will have been a point in your journey when an agency, freelancer, or consultant was engaged. If you are relying on a marketing expert now to implement your marketing activities for you, chances are that relationship could be better.
Ignore disability inclusion and miss out on money and talent
Image: Disability advocates and entrepreneurs, Lisa Cox, Zoe Simmons and Natasha Price We live in a world slowly embracing difference. Changes to equal opportunity legislation and diversity and inclusion policies within organisations are about creating a fair and equitable playing field for those who often felt unheard and unrepresented. While we have come a long way, many gaps still need to change to truly say everyone has a voice, especially in business and employment, writes Annette Densham.
What small businesses need to know about improving their conversion rate
As a business owner, you’ve probably heard the term “conversion rate” before and have a fairly good idea of how important it is in your key performance indicators (KPIs). But you may be surprised to hear that the majority of small business owners don’t truly understand what their business conversion rate is, how they can measure it, and how it stacks up against their competitors. If that sounds like you then you’re part of a very big club.
How to choose the right marketing channel for a new business
So, you’ve started a new business, you’ve made a few sales through word of mouth and now you’re ready to start growing. Selecting the most suitable marketing channel is really important for small businesses. Not only could the best choices completely transform your life, but poor choices can be catastrophic (no pressure!), writes small business marketing expert Amy Miocevich.
Starting up? How to grow your business on a budget Original
So, you’ve identified a market need, created a product or service, and successfully sold it to customers. It’s time to achieve those revenue goals you’ve always dreamed of, says sales and marketing expert Amy Miocevich, author of The Very Good Marketing Guide: How to Grow Your Business on a Budget. Growing any business is challenging, and developing a small business with a limited budget is even more difficult. However, it’s not impossible.
Seven reasons why your marketing plan is failing — and what you can do about it
No matter how many years your business has been selling to customers, you’re probably no closer to unlocking a secret marketing formula than the biggest Fortune 500 companies. Consumer behaviours, communication platforms, and a million other external factors mean locking in a ‘marketing formula’ that stands the test of time is virtually impossible.
How to set up your social media for 2021
2020 has seriously been a game-changer for social media. Usage across every age group on all the major social channels has increased. People are relying on social media more for news, updates from their local businesses, to check in on friends and family and for lockdown entertainment. You need to ensure that the content marketing strategy you put together is valuable and has substance so that you can take advantage of the increased usage and engage with the right audience in a purposeful manner.
How Australian small businesses can prepare for a loss of Google
Google has announced that it is considering removing its entire search engine from Australia amid attempts by the government to introduce a law that that forces tech giants like Facebook and Google to share news royalties with publishers, writes by Amy Miocevich, small business marketing expert and author of Very Good Marketing: For Small Business. Although this exact scenario has never happened before, Google has removed some of its content and features from specific countries amid local issues.
How business owners should respond to the rise of LinkedIn in 2020
As a social platform, LinkedIn is a bit of a hybrid. For a lot of individuals, it is seen as a career mover. It’s a place to explain your professional background and look for job opportunities. For others, it is seen as a business development tool to find and engage with decision-makers in particular industries. But over the last eight months, LinkedIn has completely shifted and cemented its place as the social networking platform for people when they are at work.
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