Especially during Covid-19. Illustration created by Gabriela Gurgui Covid-19 has had an impact on how startups raise funding, many of them moving to online meetings or to launching a campaign on a crowdfunding website. Due to this, investors are more inclined to look at a startup’s website when they get to know them. The startups’ scenario is as follows: Startups need funding from investors, investors want to help them grow their company, but they seek a good reason to offer a slice of the cake.