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Articles by Andrew Cornale
Soulful Stops: Top 150 Kindest Places in America of 2024
We recently ran a survey of 3,000 travellers to uncover where in the USA they encountered the most warm-hearted and welcoming locals. The top places are listed below. Key Findings Warmth Beyond Expectations It’s clear that kindness is a cornerstone of the smaller towns and cities across America, and this survey showcases how many travelers experienced unexpected acts of warmth.
When to use AI in your business - and when not to
DB Brand Accounts DB Brand Account Dynamic Business sat down with Mr Rynenberg to discuss how his latest venture, Flexigrow, can help SMEs thrive despite the challenges that lie ahead. DB Brand Account Expert Judge Jo Buchanan shares winning tips for 2023 Small Business Champion Awards DB Brand Account Even as businesses across Australia and New Zealand brace for rising costs ahead, protecting one’s cash flow has never been more crucial.
When to use AI in your business - and when not to
The buzz around artificial intelligence (AI) has reached fever pitch, with business owners eagerly seeking ways to integrate it into their operations. Questions like, “Can’t AI just run my marketing campaign for me?” or “Can’t I just give all this content to AI and it knows what to do with it?” have become commonplace. However, a critical question often goes unasked: When is the right time to use AI in your business?
The pitch process kills client chemistry and needs to be reevaluated
The pitch process is due for a serious spruce up. To be blunt, online pitches are where chemistry goes to die. Think you might have something special to share? Throw in a bad internet connection, laggy video plus people who don’t know how to use Zoom, and now all you’ve got is a disjointed meeting filled with disinterested people. Agencies might genuinely have something special and exciting to share with the client, but the standard pitch process is just draining and ineffective.
To negotiate or not? A guide to managing conversations around budget
Whether you’re a small-business owner or the CEO of Apple, conversations around budget are unavoidable, but they’re nothing to be feared. The best way to get comfortable with the conversation is to be equipped for it. To start, you’ve got to know where you stand on the matter. Our take on it all? To navigate the conversation, preparation is key. So, how can small-business owners ensure they’re ready?
My biggest mistake: Daniel Lubetzky, founder of Kind Snacks
Daniel Lubetzky, Kind Snacks. Source: Supplied 3 minute Read When you rapidly grow your inventory without focusing on quality you can lose loyal customers. Daniel Lubetzky’s business Kind Snacks is now worth US$5 billion, but before launching the brand, the entrepreneur learnt how you shouldn’t expand a snack range through his first company PeaceWorks.
Lessons on supporting and training staff when they're miles from office headquarters
Imagine your business operated only seven months of the year, in a remote part of Australia, with your staff responsible for the safety of 17 people who are all riding motorcycles. Renae Kunda, the co-founder of Cape York Motorcycle Adventures, has had to think deeply on this subject to keep her business sustainable, and is now sharing her strategies. The key is to make the training interesting, while supporting and trusting your staff.
The six elements of good judgement: How to improve your decision making
Judgement — the ability to combine personal qualities with relevant knowledge and experience to form opinions and make decisions — is “the core of exemplary leadership”. However, success is not always a reliable proxy of good judgement, so how do you evaluate when you’ve made the right decisions? This SmartCompany Plus piece explains why examining learning, trust, experience, detachment, options and delivery gives you a much stronger base to improve your decision making.
Hold your ground: Why valuing your price point is more successful than discounting
Hold your ground, negotiate beyond price. Source: Unsplash/stillnes_in_motion 4 minute Read We’ve all heard the dreaded sentence “Is that the best price you can do?” and had to navigate our way through an awkward conversation about budget. This SmartCompany Plus piece examines how to negotiate without discounting your price, so that a short-term fix doesn’t lead to long-term damage to your value.
Why there is value in offshore developers for small businesses
All too often, small-business owners are caught between wanting a digital product and struggling to find someone who can do the job well and within their budget. In recent times, digital marketing has taken off. It’s certainly an important space to be in, but for small businesses, it can seem unattainable. To commission an experienced Australia-based web development agency, business owners can be looking at up to $290 an hour.
A retailer’s guide to making a good website in 2021
Over the last 12 months, the retail industry has experienced a shake-up like never before. For a while now, we’ve known that consumer’s habits were shifting towards online shopping and could predict that e-commerce would be an important space, but could anyone predict the reliance customers would have on brands offering a functional online presence? Absolutely not.
2021 is the year of digital marketing
In 2020, retailers were forced to digitally transform to stay afloat during the pandemic. When COVID-19 hit and Australia went into lockdown, it forced retailers to re-evaluate their business model and address gaps in their digital offering (or lack thereof). As a result, we saw a wave of digital transformation as retailers raced to get their store up and running on e-commerce platforms. In fact, Shopify stated that its platform grew by 71 per cent in Q2 2020 in comparison to Q1 2020.
A guide to digital marketing for small businesses
Being the owner of a small business is no easy task. It requires many skills and at times, can be a careful balancing act. When your time is consumed by so many other aspects of the business, it can be easy to let marketing drop off. In our experience, we’ve seen this happen for a number of reasons, namely; budget, time and talent. So let me share this with you; digital marketing does not need to be a sophisticated, expensive and time-consuming task.
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