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Articles by Andrew Pickersgill
Advancing women's equality could mean a windfall for all Canadians - Macleans.ca
Canada’s progress toward gender parity has stalled. At our current pace, it will take us 30 years at the very least to reach gender equality in seven work-related areas—and possibly as long as 180 years.
The power of parity: Advancing women’s equality in Canada
Canada, a global leader on gender equality, has seen progress stall over the past 20 years. Further tapping into women’s potential could reenergize Canada’s economy and its businesses. Accelerating progress toward gender equality is not only a moral and social imperative, it would also deliver a growth dividend for Canada.
Le pouvoir de la parité : Promouvoir l’égalité hommes-femmes au Canada
Le Canada figure parmi les leaders mondiaux en matière d’égalité hommes-femmes. Pourtant, le pays n’a enregistré aucun progrès notable depuis les 20 dernières années. Le fait d’exploiter davantage le potentiel des femmes pourrait donner un nouveau souffle à l’économie et aux entreprises canadiennes. L’accélération des avancées en matière d’égalité entre les sexes ne constitue pas seulement un impératif social et moral : elle procurerait également un dividende de croissance pour le Canada.
Marketing's Age of Relevance: How to read and react to customer signals
Smart and tech-savvy consumers are taking complex decision journeys. That’s creating new opportunities for companies that can read the roadmap and react in time. The new world of customer lifecycle management (CLM) is killing off two traditional and outmoded marketing concepts: the funnel and the calendar.
New ways for turning data into dollars now
By providing businesses with controlled access to data ecosystems, companies can monetize data to help fund the longer-term Big Data journey. Big Data is transforming the way companies do business. But many firms are finding that it requires significant investments of time and money before seeing the value. We believe that by providing businesses with controlled access to their data ecosystems, companies can monetize their data to help fund the longer-term Big Data journey.
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