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Articles by Andrew Smit
They Stole Your Crypto. Bridgehold Tracks What Law Enforcement Can’t
Bridgehold’s private investigations expose wallet links, hidden transfers, and trace stolen crypto when others fail In an industry where stolen cryptocurrency is often considered irretrievable and victims are left without hope, one company is reshaping the narrative. Bridgehold, a blockchain tracing and asset recovery firm, has gained increasing attention for its bold and innovative approach to recovering stolen digital funds — by going where law enforcement tools and timelines fall short.
Passing Arguments to your Event Listener's Callback Function
When declaring an event listener, we need to provide the event listener with two arguments; "what to listen for" and "what to do when it's heard." Essentially, we are telling JavaScript to "do this after you hear that " and attaching that series of commands to an element. Syntax example: someElement.addEventListener('What to listen for' , whatToDo) Important: notice that we did include ( ) after the function was passed as the 2nd argument to the event listener.
#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many think
Planning for a future in an age without third party cookies (as well as Apple's intense privacy-first changes) is not only causing some serious head scratching, but has placed a real urgency on marketing leaders to respond. Photo by Kevin Ku© from Pexels If they hope to adapt to the new regime, they will need to design and implement first-party data strategies that both meet their need for information, as well as building and nurturing lasting relationships with their customers.
#TheFutureofMeasurement: Part 2: A world without cookies? What next?
Cookies are incredibly useful. A cookie is the name given to a message sent to a website from a web server that allows web owners to identify users (your computer) and used to improve your web browsing experience. Of course, they are also used as a means to track what users are viewing online. Photo by Vilnis Husko© from Pexels Cookies are incredibly useful.
Lars Lehne joins Incubeta as group CEO
Lars Lehne has been appointed group CEO of Incubeta, the South African-born, global independent digital marketing services group. Lars Lehne, the new group CEO of Incubeta The former Syzygy AG CEO will be taking over from the founder Alan Lipschitz, whose company, Interface, made the reverse acquisition of IncuBeta Holdings in 2011. Lipschitz will be moving into the role of chairperson of the Board of Directors of Incubeta. Lehne brings with him more than 30 years of industry experience.
Companies face tough decision on Facebook boycott
As Facebook continues to battle the rising ire at how it handles (or rather fails to handle) hate speech, I am sceptical about the #StopHateForProfit ad boycott affecting lasting change. Incubeta’s head of data solutions, Andrew Smit. To put this latest boycott in perspective the move by big brands like Coca Cola and Unilever to pause or pull advertising from the social media platform harkens back to the YouTube Adpocalypse.
How marketers can steer their organisations through the Covid-19 looking glass
Google, Facebook and the other big platforms rely on many years of user data to inform their algorithms. Suddenly, the coronavirus and our new reality have effectively made those algorithms redundant. Nothing is the same. But in a very uncertain future there are certain things marketers can do to prepare for a post-lockdown world, and even some immediate opportunities that could help them navigate the unknown. Assume nothing As consumers we all knew that the big platforms collected our user data.
#BizTrends2020: Machine learning set to burst the bubble of digital marketing
For years digital marketers revelled in the fact that they could accurately measure the return on ad spend. Since everything could be tracked, we could know where our money was being spent and how it was being consumed by our target audiences. Andrew Smit, digital data specialist at Incubeta As we enter 2020, the rise of the machine will once again claw back the mystery of ad spend as we are forced to relinquish (at least some) control to Facebook and Google.
#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds
Google Shopping and Facebook Dynamic Product Ads are a powerful way for retailers to reach new customers and drive sales. However, poor feeds can negate even the best efforts of a digital campaign. Andrew Smit, NMPi’s head of data solutions, looks at how optimising feeds can drive click-through rates and deliver real return as Google Shopping hits its stride in South Africa.
Google Shopping to shift ecommerce landscape in SA
Google Shopping has delivered excellent results for global brands and with a South African launch immanent, global search and digital marketing specialists, Clicks2Customers, looks at what local brands should be doing to ensure they are not left behind when the virtual doors open. What is Google Shopping? Google Shopping campaigns (formally referred to as Product Listing Ads) have been used effectively by international retailers since 2012.
Paid search in the App Store could see a major shift in app campaign strategies
Paid search in the App Store could see a major shift in app campaign strategies Apple’s announcement that it would be introducing paid search to its App Store did not completely take the market by surprise. There are however, still some unknowns and the app community as well as digital marketers would do well to take heed. Speculation that Apple may be introducing a new App Store strategy first surfaced in April this year.
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