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Andrew Curry on Muck Rack

Andrew Curry

(He/Him)
Los Angeles
As seen in: Flipboard, Los Angeles Magazine, Orange Coast Magazine
Covers:  Social Media, Los Angeles, Events, Reviews, Travel, Consumer Products, and more.
Exec Editor & VP, Digital | Entertainment Marketing & Partnerships 🎥 📷 Previous: LAMag @TheWrap @AMAs @BBMAs 🎶 🗞
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Andrew Curry’s Biography

Executive Editor, Digital at Los Angeles Magazine, where he brings more than a decade of strategic and creative digital marketing expertise to one of Southern California's most iconic publications. Recognized as a forward-thinking innovator, he is a trusted authority on AI implementation, helping businesses and brands incorporate AI-driven solutions into every facet of media, marketing, and advertising. Through his work with Engine Vision Media brands, including Los Angeles Magazine, Pasadena Magazine, and Orange Coast Magazine, he has introduced pioneering AI strategies that streamline operations, enhance content creation, and amplify audience engagement.

Digital Leadership

In his current role, Curry oversees editorial direction for digital platforms, develops high-impact brand collaborations, and aligns digital storytelling with leading-edge marketing initiatives. His background includes creating and executing robust campaigns for entertainment and media powerhouses, transforming clients' media channels into dynamic platforms for discovery and promotion. With the ability to combine data-driven insights with strong creative vision, he consistently delivers strategies that increase audience reach, boost customer loyalty, and elevate brand perception.

Awards Marketing Expertise

Curry's expertise also extends to awards marketing, having served on the agency side for major studios and networks such as:
Netflix
 A24
Disney
 Dolby
Focus Features
 Fox Searchlight
HBO
 Hulu
Lionsgate
 OpenRoad
Sony
Universal
*Warner Bros

Beyond conceptualizing campaigns, he excels in partnership development, talent relations, and on-site production, contributing to premiere red carpet events like the American Music Awards, Billboard Music Awards, and the Golden Globes. His ability to coordinate across various teams and manage high-profile talent has been a cornerstone of his success.

Editorial Experience

During his tenure as Director of Audience Development for TheWrap, Curry produced and developed popular interview series that showcased some of Hollywood's biggest stars. These projects, including EmmyQuickie and Drinking With The Stars, provided exclusive, behind-the-scenes perspectives and can be streamed on TheWrap's YouTube channel. Formerly the Director of Sponsorships and Partnerships for the Social Media Club of Los Angeles, he cultivated relationships with key stakeholders and shaped strategic initiatives to expand the organization's influence in the social media community.

Current Ventures

In addition to his role at Los Angeles Magazine, Curry leads TYR Digital, a Los Angeles-based digital marketing and production company that merges emerging technology with a deep understanding of storytelling. He also collaborates with Miami-based ICEBOX Digital, where he is building a robust digital arm for MiimMiic Fragrance Labs by developing advanced marketing strategies and AI-driven solutions to redefine the fragrance industry's digital presence. Through these ventures, Curry remains committed to helping clients stay ahead in a rapidly evolving digital landscape.