Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Andy Clowes
Revealed: The Best UK Cities for New Business Owners
Plymouth has been revealed as the most attractive city to launch a new business, according to new research. With nearly two-thirds of businesses revealing their energy costs have increased compared to last year, many business owners are looking for affordable locations with a thriving high street. Asset finance brokerage, Approved Business Finance assessed the current market by taking the UK’s top 50 most populated cities and analysed the current commercial retail listings on Rightmove.
Email marketing post-GDPR - has there been a negative impact?
New research suggests not, but the findings from the UK DMA’s email marketing post-GDPR survey are explored here by Rachel Aldighieri, who reveals that email is consumers’ preferred marketing channel and discusses why marketers must keep the message simple. It was well publicised prior to May 25 that GDPR would likely have a detrimental impact on email marketing, in terms of its effectiveness and popularity.
Creating brand buzz: 5 ways to get your audiences interacting with UGC
User-generated content (UGC) features an array of benefits – it’s cost-effective, is four times more likely to get millennials making a purchase decision, increases customer trust and generates traffic on websites. But perhaps its most important asset is found in its inclusivity and authenticity. A saturation of overly branded content has made it easier for customers to tune out. The average person wants to feel a real human connection – and UGC is providing the ammunition.
Boosting profits and winning business through effective UX
Is your website easy to use? Can potential customers find what they want quickly enough? How effectively can they navigate around the site? A poor user experience (UX) can negatively impact overall customer experience, so it makes sense to check that your website provides an effective UX. Andy Clowes shows how businesses can optimise the design of digital offerings based on customer requirements to improve profits overall.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Andy
Contact Andy, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack