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Articles by Andy Stone
Why Energy Intelligence Is the New KPI for AI
Energy intelligence, which provides deep visibility into how AI and data infrastructure consume power, is emerging as a critical KPI for enterprises seeking to control rising energy costs, boost efficiency, and scale AI sustainably. Every Earth Day, the conversation turns to carbon offsets, renewable energy pledges, and sustainability reports. These should be year-round conversations, and for many people, they are.
How to Build Defensibility with a Layered Resilience Architecture
Say the worst-case scenario, something like the recent Stryker attack, happens. Does your organization have what it takes to recover, and do it quickly? When a cyberattack hits, the only question that really matters isn’t “Was our data protected?” It’s, “How fast can we get the business back online?” Most recovery strategies are designed to protect data—not restore operations. And in a real attack, that gap is where companies lose days, revenue, and customer trust.
How to Build Layered Defensibility with a Tiered Resilience Architecture
Say the worst-case scenario, something like the recent Stryker attack, happens. Does your organization have what it takes to recover, and do it quickly? When a cyberattack hits, the only question that really matters isn’t “Was our data protected?” It’s, “How fast can we get the business back online?” Most recovery strategies are designed to protect data—not restore operations. And in a real attack, that gap is where companies lose days, revenue, and customer trust.
Why Enterprise AI Models Are Moving Away from the Cloud
In the wake of a landmark ruling that AI conversations are not privileged, enterprises need cloud-smart, on‑prem and customer-controlled AI data architectures. The Pure Storage Enterprise Data Cloud helps keep sensitive training data governed, defensible, and compliant. Chamath Palihapitiya recently posed a question on X that’s been bouncing around boardrooms and security war rooms for the last year: Is on‑premise the new cloud?
The Bad Guys’ New Weapon: Ransomware 3.0
Ransomware 3.0 is a new type of cyberattack where cybercriminals use AI to plan and stage ransom actions. In this next stage of ransomware, bad actors also leverage multiple forms of extortion, called triple extortion, to up the ante against victims. Wherever there’s profit to be made, threat actors are always a step ahead of us good guys—and a step ahead of our defenses. AI is the latest innovation adopted by online criminals in the never-ending game of move and countermove.
Cyber-Ready AI: Building Trust Infrastructure That Scales With You
One of the most fascinating aspects of AI’s journey from experimentation to production deployment has been the limitations it exposes when it makes its way out of the sandbox. Maybe it’s a proof-of-concept spun up in the cloud that’s successful until it hits a barrier to scale. Or the carefully mapped infrastructure budget that goes out the window three years before the next refresh.
Cyber-ready AI: Building Trust Infrastructure That Scales with You
AI resilience is as critical as security. With a cyber-aware, governance-first AI infrastructure, storage becomes an active participant in AI data governance, compliance, threat detection, and response. One of the most fascinating aspects of AI’s journey from experimentation to production deployment has been the limitations it exposes when it makes its way out of the sandbox. Maybe it’s a proof of concept spun up in the cloud that’s successful until it hits a barrier to scale.
Got a SIEM? It’s Useless without the Right Data Infrastructure
Security information and event management (SIEM) systems sink or swim depending on their storage. A SIEM solution must simultaneously ingest large amounts of data while also performing analysis and correlation on that data to identify active risks. According to the IDC report, “How the Right Storage Can Help Improve Enterprise SIEM Operations,” many enterprises require at least 1TB of storage every day to store SIEM data.
How ‘Zombie’ Accounts and Non-human Identities Threaten Perimeters
As the IT perimeter becomes less definable, non-human identities (NHIs) offer a promising attack vector for cybercriminals and have played a role in several recent high-profile breaches. When we last talked to you about the new network perimeter, we shared some reasons why zero trust is losing support—like the overfocus on network controls. Zero trust security models seem promising until organizations actually try to implement them.
The Overlooked Bottleneck in Data Visibility—and Its Impact on Cyber Resilience
Every second counts in cybersecurity. Without high-performance storage to deliver fast ingestion and processing speeds, even the best security tools—and the cyber threat hunting teams using them—will be limited. Organizations rely on security logs to help detect, respond to, and recover from cyber threats. But these logs are only useful if they capture complete data and process it fast enough to detect threats in real time. Yet most logs have data gaps, allowing threats to slip through the cracks.
How a Singapore Government Ministry Powers Sustainability and Innovation with a Future-ready Storage Infrastructure
Taking steps to align its IT infrastructure with its ESG goals even as it embraces AI, a Singapore ministry reduced its data storage footprint by 94% with the Pure Storage platform. With a bold ambition to hit net-zero emissions by 2045, five years ahead of the national 2050 target, the Singapore government is taking the lead in environmental stewardship.
How to Set Up a Secure Isolated Recovery Environment (SIRE)
If you’ve suffered a breach, outage, or attack, there’s one thing you should have completed and ready to go: a secure isolated recovery environment (SIRE). This should be set up in advance, tested, and in a ready state to be transitioned into quickly after an event. With these steps completed, your infrastructure will be in place, giving you one less thing to worry about when you’re being pressured to get the business back up and running with minimal downtime.
DeepSeek’s Impact on the Future of AI
DeepSeek is revolutionizing AI development with its innovative approach to smaller, specialized models and intelligent data management, paving the way for more efficient, cost-effective, and capable AI systems. DeepSeek has introduced a transformative approach to AI development. DeepSeek isn’t just another AI company; it’s a paradigm shift. The team behind it is composed of engineers who aren’t bound by traditional AI methodologies.
Pure Storage at AfroTech: Championing DEI in Action
At Pure Storage, diversity, equity, and inclusion (DEI) are fundamental pillars of our culture and business. We proudly sponsored and participated in AfroTech, the largest conference for Black innovators, tech leaders, and entrepreneurs. At Pure Storage, diversity, equity, and inclusion (DEI) are not just buzzwords—they are fundamental pillars of our culture and business.
Regulatory Revenue? 10 Ways to Turn Compliance into a Competitive Advantage
Not complying with regulations like DORA, GDPR, and HIPAA isn’t an option, but compliance doesn’t have to be an obstacle either. By making compliance a top priority and your business’s best friend, you can turn it into a competitive advantage. The European Union’s Digital Operational Resilience Act (DORA) goes into effect this coming January.
How Pure Protect //DRaaS Shields Your Business from Natural Disasters
Pure Protect //DRaaS shields your business from the rising threat of natural disasters. This cloud-based solution ensures data security, minimizes downtime, and enables rapid recovery, keeping your operations resilient against hurricanes, wildfires, and other unexpected events. In an age where natural disasters seem increasingly common and severe, businesses must be prepared for the unexpected.
With Industry-wide Price Increases Looming, Pure Storage Reiterates and Maintains Commitment to Price Stability
Price increases across the industry are putting pressure on enterprises and their IT budgets. Pure Storage is here to help you navigate this uncertainty and provide you with reliable and cost-effective storage solutions. Enterprises, large and small, are experiencing an unprecedented series of price increases this year from software and SaaS vendors, as well as unpredictably high bills from public cloud vendors. These unexpected costs have put significant pressure on IT budgets.
VMware Then and Now: How Virtualization Is Evolving
The virtualization world is undergoing some changes. To navigate an uncertain future successfully and make the most of their virtualized environments, organizations will need dynamic platforms that can address these challenges and pain points. Remember when “the cloud” was little more than an abstract concept involving “remote job entry” by a software company called General Magic?
Leveraging Pure Protect //DRaaS for Cybersecurity: The Role of Clean Rooms in Forensic Investigations
Summary As cyber threats increase, having a robust disaster recovery solution is essential. Pure Protect //DRaaS not only helps ensure businesses can swiftly recover from disruptions but also provides a clean room to conduct forensic investigations. As cyber threats increase, having a robust disaster recovery solution is essential. Pure Protect //DRaaS not only helps ensure businesses can swiftly recover from disruptions but also provides a clean room to conduct forensic investigations.
Understanding SAW: Portworx + FlashArray Secure Multi-Tenancy
Secure Application Workspaces (SAW) is now available for container-based applications, extending the benefits of secure multi-tenancy. Pure Storage is pleased to introduce Secure Application Workspaces (SAW) for container-based applications. SAW streamlines storage management for admins who support Kubernetes application development teams. It extends the secure multi-tenancy (SMT) features, which we recently launched, by hosting Portworx® Kubernetes clusters as individual tenants on FlashArray™.
Driving Diversity, Inclusion, and Belonging
I am often asked how a company drives Diversity and Inclusion. Is it from the top-down? From the bottom-up? Or somewhere in between? My answer: All of the above. The factors that lead to a homogenous workforce must be acknowledged and addressed for an organization to create a culture of diversity, inclusion, and belonging. Building a heterogeneous, inclusive, and diverse workplace is not only the right thing to do, it results in greater innovation, a better culture, and a stronger bottom line.
Revolutionizing Data Management: The Future of Enterprise Imaging and AI-driven Infrastructure
Summary Healthcare organizations face significant challenges managing ever-growing volumes of imaging data. FlashArray and FlashBlade deliver the innovative capabilities required to address the demands of AI, cybersecurity, and enterprise imaging. Healthcare organizations face significant challenges managing ever-growing volumes of imaging data. FlashArray and FlashBlade deliver the innovative capabilities required to address the demands of AI, cybersecurity, and enterprise imaging.
Learn AI's Capabilities and Our Responsibilities on AI Appreciation Day
Summary AI Appreciation Day gives us the opportunity to look back on achievements organizations have made in their use of AI from improving efficiency to enhancing customer experiences to saving lives. AI Appreciation Day gives us the opportunity to look back on achievements organizations have made in their use of AI from improving efficiency to enhancing customer experiences to saving lives.
The ‘I Want It All’ Storage Solution for Uncompromising IT Leaders
Summary IT leaders today are on a seemingly endless quest for IT agility. The Pure Storage platform can help them achieve this by meeting their most challenging storage demands while consuming less energy and reducing costs. IT leaders today are on a seemingly endless quest for IT agility. The Pure Storage platform can help them achieve this by meeting their most challenging storage demands while consuming less energy and reducing costs.
Pure Storage Blog: News & Events
The latest from Pure, plus info on events, webinars, and ways to connect.
From Telco to Tech-co: A Telecom Discussion
Summary In a recent webinar, telco experts from Pure Storage discussed 5G, AI, rising costs and sustainability, and financial models. I recently had the pleasure of hosting a web discussion with three of the top telco minds at Pure Storage, who collectively represent decades of deep telecom experience across multiple areas of the globe. It was an easy job for me, as all I had to do was ask questions and sit back and listen to some great insights.
Pure Fusion Expands Industry-first Autonomous Storage Delivery Platform
Summary Pure Fusion is a self-automating, data storage delivery platform that is redefining enterprise storage management. The next iteration of Pure Fusion will deliver new capabilities for effortless unified management and first-of-its-kind storage automation. Last year, we announced a groundbreaking new innovation in the storage industry with Pure Fusion™.
5 Things to Do First During a Ransomware Attack
In this article, I’ll cover the during of an attack: the critical decisions you’ll be faced with, whom you should reach out to first, and key steps to take as you begin your recovery. This is where you’ll put your disaster recovery plan into action. “You can write as many things as you want down, you can practice as often as you can, and you need to.
After a Breach: 5 Recovery Steps to Take
Hopefully you’ve followed the necessary cyber recovery steps to prepare for the “before” and “during” of an attack. Here, I’ll discuss what to do next as you bounce back, reduce reputational damage and risk, and minimize the overall cost to your organization. In a recent Pure roundtable, four top CISOs discussed what organizations should really do in the moment post-attack. “Counter activity is important, but reactive activity is even more important,” one CISO explained.
Why We Love Working at Pure Storage
This is a special time for us at Pure Storage. We were just named a Fortune Best Workplaces in the Bay AreaTM for 2024. What’s behind this accolade? Our people. When I first joined Pure Storage, I immediately knew I’d found a “hidden gem.” And if you ask anyone at Pure Storage, they’ll tell you the same. Why is that? A few things come to mind: Since October 2009, we’ve grown from providing one product to a platform of services.
The True Power of Agile, Non-disruptive Data Storage
Summary As IT infrastructures, data types, and computing environments become increasingly complex, having agile, non-disruptive data storage is more critical than ever. Pure Storage was designed from the start to be upgradable without having to take a system offline. Let’s face it: The world has a data problem.
Unlocking Business Growth through Data Storage Maturity
Summary As data volumes continue to increase, business growth hinges on having the ability to leverage all of this data. A cost-effective, flexible data storage solution is even more critical, enabling organizations to keep up with change and thrive. Imagine that you and your small family live in a town going through its first years of drought. Water is in such short supply that your municipal water rate goes up 20%.
Navigating the TSA: Data Management and Security Imperatives
Summary The UK Telecommunications (Security) Act 2021 is a comprehensive framework designed to safeguard the UK’s telecommunications infrastructure. With the right solutions, telcos can not only meet the challenges of complying with the TSA but also unlock the value of their data to drive innovation. In the dynamic world of telecommunications, the UK Telecommunications (Security) Act 2021 (TSA) emerges as a pivotal development, ushering in an era of enhanced data and access security mandates.
Escaping the SSD Trap: Enter Pure Storage’s DirectFlash Modules (Part 2 of 2)
Summary Pure Storage builds its own flash storage devices that are purpose-built for enterprise workloads and requirements. Our DirectFlash Modules are two to five times more efficient than COTS SSDs and deliver a much lower $/GB cost. When it comes to the storage devices at the heart of all-flash array (AFA) systems, there are two product strategies: Vendors use either commodity off-the-shelf (COTS) SSDs sourced from disk vendors, or they build their own devices.
Boosting the Power of EDA Workloads on a Modern Data Platform
Summary EDA design strains traditional data center infrastructure. With AI modeling, it’s become even more challenging. Pure Storage delivers the performance and flexibility EDA manufacturers require. Industry demand and ubiquitous access to chip design tools has caused a resurgence in very large-scale integration (VLSI) designs and smarter electronic design automation (EDA) tools.
Overcoming the Challenges of Contact Center Data
The evolution of call centers has been nothing short of monumental, from the days of private branch exchange (PBX) phone systems to cloud-based, omnichannel contact centers that seamlessly connect experiences across a growing number of communication channels. And now AI is poised to make the most sweeping advancements in contact centers yet—with the potential to revolutionize both customer and employee experiences.
Advance Institutional Resilience and Reduce Risk for Higher Education
Summary Higher education institutions are making IT investments to deliver exceptional digital experiences for students and faculty, but they also need solutions that can help them speed recovery from a ransomware attack, reduce complexity and costs, and be future-ready. Most higher education institutions today are on a journey to modernize and uncomplicate their IT infrastructure so they can deliver exceptional digital experiences for students and faculty learning and working from anywhere.
As a Service Comes of Age: How Pure Storage Leads the Next Generation
Summary Done right, as a service is now a lot more than just another buying option. It helps organizations plan for transformation differently, offering them a way to mitigate risk and deal with uncertainty. You can sift through The Pure Report podcast archives and find episodes covering as a service dating as far back as four years ago (check out “Converting Cost into Innovation” with Paul Ferraro for a fun look back at one of my favorite episodes in the program).
An AI Data Platform for All Seasons
Summary AI devours data. With award-winning AI-ready infrastructure, an AI data platform, and collaboration with NVIDIA, Pure Storage is delivering solutions and services that enable organizations to manage the high-performance data and compute requirements of enterprise AI. AI devours data.
The Third-party Attack Angle: Why It’s Increasing and 8 Tips to Bolster Defenses
Summary Some of the latest data breaches to hit major organizations have been caused by cybercriminals attacking third-party software vendors. As a result, one of the biggest InfoSec challenges CISOs are facing is supply chain and vendor security. Cybercrime has become a common headline news topic.
The SSD Trap: How a Storage Solution’s Reliance on SSDs Can Impact You (Part 1 of 2)
Summary Some newer NVMe-based, software-defined storage (SDS) startups are leveraging commodity off-the-shelf (COTS) SSDs in their solutions. However, using COTS SSDs poses limitations for these vendors and for customers who choose these systems.
The Threat of AI-powered Ransomware Attacks
Summary AI-powered cyberattacks are more sophisticated and more potent. To combat this increased risk, organizations need to invest in robust cybersecurity defenses, including a tiered resiliency architecture. Alongside its many benefits, AI has also empowered malicious actors to launch increasingly sophisticated cyberattacks, with ransomware emerging as a particularly potent threat.
Why a Successful AI Strategy Starts with a Data Strategy
Summary A successful data strategy is the foundation for a successful AI strategy. If you don’t plan for the many underlying data requirements of AI, you’ll run into data problems, which will inevitably lead to AI problems. What makes an AI strategy successful? A stockpile of GPUs? The world’s top data scientists? A bottomless budget? These are all good things—but no AI project will succeed without a successful data strategy.
Perspectives Content | Pure Storage Blog
Perspectives 7 min / Read Post Perspectives 4 min / Read Post Perspectives 5 min / Read Post Perspectives 8 min / Read Post Perspectives 2 min / Read Post Perspectives 6 min / Read Post Perspectives 7 min / Read Post Perspectives 6 min / Read Post Perspectives 6 min / Read Post Perspectives 7 min / Read Post Perspectives 5 min / Read Post Perspectives 7 min / Read Post Perspectives 8 min / Read Post The difference between Pure Storage AIRI and other solutions is of course the Pure Storage...
The Storage Architecture Spectrum
This blog on the storage architecture spectrum is Part 2 of a five-part series diving into the claims of new data storage platforms. Click here to read Part 1. One of my favorite quotes of modern times is about language. “Almost everything that we think of as dichotomous is, in fact, spectral.” -John Green We spend so much time trying to put things into categories, and very often, these categories themselves are merely shorthand for much more complicated concepts.
Randomware Shakes Up the Ransomware Game
Summary Randomware is a new kind of ransomware that takes a lighthearted approach to extortion by requesting a random quantity of something amusing like a lifetime supply of marshmallows or a mile of bubble wrap. In the ever-evolving landscape of cyber threats, just when you thought you’d seen it all, along comes Randomware—the ransomware with a sense of humor! Forget the ominous warnings and dark screens. Randomware takes a lighthearted approach to extortion.
World Backup Day Needs an Upgrade: Recovery Is the New Backup
Backup needs an upgrade. Move beyond checkbox routines to a recovery-first, tiered cyber resilience strategy that restores your minimum viable business fast with clean, trusted data. Remember the old “3-2-1” backup rule? Three copies of your data. Two different types of storage. One copy offsite. There’s a really good reason that rule has faded from most people’s minds: it was designed for a different era, when the main risks were hardware failure, accidental deletion, and natural disasters.
8 Questions to Ask Your Security Team
There’s a saying in cybersecurity: “It’s not if, it’s when.” With the odds increasingly in favor of your business becoming the target of online attacks, simply hoping it won’t happen isn’t a great strategy. Wondering if you’re prepared for the “when” scenario against ransomware or whatever new and dangerous threats bubble up in the near future?
Beyond the Firewall: Insights and Strategies from Leading CISOs
What happens when four chief information security officers (CISOs) get together to talk shop? You hear the truth from the front lines—not just the headlines. Recently, Pure Storage hosted a roundtable discussion with four CISOs to uncover the biggest InfoSec challenges facing enterprises today. They also debunked old myths and revealed the solutions they actually need in the heat of an attack. Because—if there’s one thing they agreed on—it’s a matter of when, not if.
Operational Resilience for Financial Services: A Perspective from the U.S.
Summary As global financial centers advance their operational resilience frameworks, American financial enterprises are facing escalating responsibilities and requirements aimed at bolstering resilience. Pure Storage solutions can help financial firms address these evolving requirements.
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