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Articles by Angela Almasy
Recalibrating Your Sustainability Communications Strategy - Dix & Eaton – Public Relations, Communications & Marketing
In today’s polarized environment, sustainability communications feel riskier than ever. Companies are softening language, delaying reports or going silent altogether. The shift is noticeable and has many leaders questioning how to move forward. Bloomberg recently reported that a number of well-known companies have pushed back their typically report publication date.
5 for ’25: ESG/Sustainability Reporting Trends That Will Challenge the Status Quo - Dix & Eaton – Public Relations, Communications & Marketing
As we are well into the new year, we are also well into ESG/sustainability reporting season. For many companies aiming to deliver their ESG or sustainability report to stakeholders in the second quarter, the start of the year is a busy time for setting your reporting strategy, gathering highlights and data, and pulling together a cohesive story. While we likely won’t start see many 2024 reports published until early spring, here are some trends we can expect for this reporting cycle: 1.
4 questions to answer before you start your next ESG report
As we enter the fourth quarter of 2023, Dix & Eaton recommends companies begin planning for their next ESG/sustainability report. This is a great opportunity to engage your reporting team and lay the groundwork for your report strategy. You can also start thinking through some of the challenges you may encounter (and how to address them) throughout the process.
3 Ways Social Media supports IR for your company
There’s no doubt that social media is a valuable marketing and communications channel for both B2B and B2C companies. But we often get the question, “Should companies use social media for investor relations?” While the answer is never black-and-white, Dix & Eaton believes there is value in leveraging your company’s existing corporate social media strategy to share your investor-focused content. Here are three ways to ensure that IR and social media work together for your company: 1.
Cleveland’s RNC communications home run and 6 lessons learned
An ABC News story aired on July 17, the day before the Republican National Convention in Cleveland. The headline read: “Cleveland on the Rise: A Look Back on the City’s Comeback Before RNC.” The story was one of dozens that national and international media produced in July that chronicled Cleveland’s ongoing narrative of a city on the rise. Collectively, the coverage reached millions of people around the world. This coverage didn’t just happen because Cleveland hosted the RNC.
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